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Memorable Commercials [April 2025]

Have you ever found yourself captivated by a melody that lingers in your ears while watching a commercial? The new commercials for spring 2025 are packed with memorable songs that you can’t help but hum along to.

Charming melodies, exhilarating rhythms, and vocals that tug at the heartstrings.

We’ll be showcasing a rich selection of CM songs whose music makes the products shine even brighter—from the latest commercials currently on air to the most talked-about tracks.

Memorable Commercials [April 2025] (51–60)

Kao Biore Perfect Oil 2006

Original songKurahashi Yoeko

[Yoeko Kurahashi] KAO Bioré Perfect Oil Commercial (Yoeko Kurahashi commercial – KAO Bioré Perfect Oil) 2006

This commercial introduces Biore Perfect Oil, with the key point being that you can use it in the bath, presented through a distinctive song.

Because we emphasize makeup in every aspect of daily life, it tends to be hard to remove—but the ad conveys that with Perfect Oil, it comes off easily.

While boasting high effectiveness, it’s also gentle on the skin, a quality underscored by Yoeko Kurahashi’s vocals.

The way her singing alone rings out is striking, and the simple composition makes it feel like a hummed tune in the bathroom.

Kao Merit PYUAN “Keeps Going into the Evening” Version

Original songTakagi Masakatsu

Kao Merit Pyuan “Lasts Till Evening” CM starring Ayami Nakajo

This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.

She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.

The music by Masakatsu Takagi further highlights these fond memories depicted on screen.

With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.

Kao Biore UV Barrier Me “Even in pollen season” version

Barrier SongKito Akari

Kao Biore UV Barrier Me commercial featuring Akari Kito

This commercial lightly showcases, through animation, the effects of Biore UV Barrier Me.

It highlights that the product not only protects against UV rays but also guards against fine particles like pollen, conveying via animation that it can be used across various seasons.

Further emphasizing the light, protected feeling depicted is “Barrier no Uta,” sung by Akari Kito.

The lyrics are simple, merely introducing the product’s benefits, but the airy delivery—sprinkled with high notes—evokes a positive mood.

Kao Men's Biore THE FACE 'I love it so much I don’t want to lend it' version

Ievan PolkkaEino Kettunen

[With Japanese translation] Ievan Polkka (Finnish folk song) “Ievan Polkka” – With kana reading [Revised version available in the description]
Ievan PolkkaEino Kettunen
Kao Men’s Biore THE FACE — I love it so much I don’t want to lend it. 15-second commercial starring Masaki Suda and Kai Inowaki

This commercial conveys the appeal of Men’s Biore THE FACE through the interaction between Masaki Suda and Kai Inowaki and the way they pause to think.

When Inowaki asks to borrow a face wash, Suda finds himself not wanting to lend Men’s Biore THE FACE.

In the end, the fact that he tells a lie also communicates his deep affection.

The song playing in the background of this everyday, casual exchange is “Ievan Polkka,” a traditional Finnish polka.

The polka’s light, buoyant rhythm heightens the fun and, layered with the visuals, also seems to express a sense of relaxation.

Memorable Commercials [April 2025] (61–70)

Kao Biore Facial Cleansing Foam

The Beginning SongSOTTE BOSSE

[CM] Kao 'Biore Facial Wash' 2008

This commercial introduces how Biore’s facial cleanser addresses specific skincare concerns and what effects it delivers.

It contains serum ingredients, and you can sense the joy—reflected in the bright expressions—of being able to prevent dryness while cleansing.

The song that further emphasizes the refreshing atmosphere of the visuals is Sotte Bosse’s “Hajimari no Uta.” The combination of the powerful, resonant beat and the soaring vocals is striking, evoking an image of moving forward with a positive outlook.

Kao Merit: “The Day I First Rode a Bicycle” / “A Grumpy Day” / “The Day I Rushed to Pick-Up”

Like tonight’s moonElefanto Kashimashi

Like the Moon Tonight / Elephant Kashimashi
Like tonight's moonElefanto Kashimashi
@mieme58

#Kaomoving commercialLike tonight's moonElephant Kashimashi

♬ Original song – Kazu – Kazu

It’s a warm-toned commercial that looks back on various family memories and the days when they used Merit.

The time spent with family is depicted in soft animation, and the characters’ smiles clearly convey a sense of happiness.

Further emphasizing the gentle atmosphere of the visuals is a cover of Elephant Kashimashi’s “Koyoi no Tsuki no Yō ni.” While the original song leaves a strong impression of power and resolve, intentionally switching it to a cute vocal style brings out a nostalgic feeling.

Kao Biore Smooth Powder Sheets

I canInoue Sayaka

Sayaka Inoue / “I can” [Toho Gakuen Film School / Department of Promotional Video]
I canInoue Sayaka
[Animated CM] Kao Biore Sarasarā Powder Sheets “Hang in there! Hidden Sweat Project” — G-angle/Yoshihiro Kanno

This commercial portrays youthful scenes with Biore Sarasa Powder Sheets close at hand, cheering on people who are giving their all.

High school students devoted to their various clubs are depicted, and the many dramas they experience through their efforts are expressed in refreshing animation.

The song that further highlights the fresh atmosphere of the visuals is “I can,” written specifically for this commercial.

With a band sound accented by piano and brass, its overlap with lyrics charging straight toward youth conveys a real sense of strength.