Memorable Commercials [April 2025]

She Drives Me CrazyFine Young Cannibals

Fine Young Cannibals – She Drives Me Crazy (Official Video)

This commercial features Dua Lipa and Jennie showcasing the stylish allure of Chanel handbags.

In both segments, they are seen walking with the bags, and their confident expressions convey how the bags support their individuality.

What really enhances the sleek visuals is Fine Young Cannibals’ “She Drives Me Crazy.” The track’s distinctive rhythm, paired with its light, airy vocals, perfectly communicates that stylish appeal.

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kappamaki

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Theme from New York, New YorkFrank Sinatra

Theme From New York, New York (2008 Remastered)

The song you often hear in Kirin Ichiban Shibori commercials was created as the theme for the 1977 film “New York, New York.” It was originally sung by Liza Minnelli, but the version covered by Frank Sinatra later became the most well-known.

It’s said to have been used in the Ichiban Shibori commercials since 2012.

For some reason, that relaxed brass sound perfectly fits the vibe of a beer commercial, doesn’t it?

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Hane Keisuke

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A café in a student districtGARO

Garo 'The Student District Café'

GARO’s “Gakuseigai no Kissaten” (Coffee Shop in the Student District) is a highly popular song included on their 1972 album GARO2, and it was also released as a single.

Although it was initially placed on the B-side at the time of the single’s release, it caught on thanks to radio promotion and went on to become regarded as GARO’s biggest hit.

The song evokes a scene set in a coffee shop in a student neighborhood, and its sound and melody—tinged with a certain darkness—are especially memorable.

When the track is used in commercials, the focus often falls on the “student” aspect, drawing on the lyrics to convey a strong sense of nostalgia.

impulseGLIM SPANKY

GLIM SPANKY – “Impulse” Music Video: Theme song for the BYD SEALION 7 commercial

This is a commercial that highlights the technology embodied in BYD’s SEALION 7 and the kind of driving performance it delivers.

It showcases the interior and driving dynamics through stylish visuals, and the subdued color palette actually enhances the sense of power.

At the end, Masami Nagasawa appears, and her call-out adds a relatable touch.

The song that further accentuates the overall stylish mood is GLIM SPANKY’s “Shoudou” (Impulse).

Their signature powerful sound and vocals ring out, evoking the strength to keep moving forward.

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kappamaki

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S WonderfulGeorge Gershwin

‘s Wonderful

The song ‘’S Wonderful’ used in the commercial for Suntory Draft Beer MALT’S was composed in 1927 by the Gershwin brothers, Ira and George Gershwin.

In addition to being performed in the Broadway musical ‘Funny Face,’ it was also used as the theme song for the 1957 film ‘Funny Face.’ The commercial features a version arranged for strings by the Alban Berg Quartet, giving it a more leisurely and elegant atmosphere than the original.

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Hane Keisuke

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William Tell OvertureGioachino Rossini

[Yuri Simonov] William Tell Overture Gioachino Rossini: Opera “William Tell”, Overture (March of the Swiss Army)

This is a commercial announcing that Chicken McNuggets will be on limited-time special offer around Golden Week.

Playing on the words “McDonald’s” and “deal” (otokū), they use the catchphrase “Tokunaru-do” to promote it, and the overall presentation feels very friendly.

Plus, there’s a catchy parody song set to the familiar sports day BGM, the William Tell Overture, repeating “otoku ni naru do,” which strangely makes you want to hum along!

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Hane Keisuke

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ConticinioGuitarricadelafuente

Guitarricadelafuente – El Conticinio (Audio)

This commercial portrays a protagonist carrying the pain of heartbreak in a cold, icy world, while also conveying the Active Noise Cancellation feature of AirPods 4.

Although the protagonist’s expressions differ between past and present, both are memorably shown conversing with AirPods 4 in their ears.

The song playing during the somber scenes in the first half set in the icy world is “El Conticinio” by Guitarricadelafuente.

Composed solely of guitar and vocals, the simple piece—with its overall calm sound—powerfully conveys a sense of loneliness.