Lovely commercial jingle

[March 2026] The Latest Trending Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself suddenly captivated by a commercial while watching TV or browsing video sites? New commercials air every day, packed with appeal in short clips—star-studded casts, catchy songs that stick in your head, and stories that you can’t help but watch closely.

For those wondering, “Who was in that commercial?” or “I want to take my time and rewatch that ad I’m curious about,” this article offers a wide-ranging introduction to the latest commercials from March 2026.

You’re sure to find a CM that catches your eye, so be sure to check it out!

[March 2026] Trending New Commercials (101–110)

Kirin Beverage FIRE “The Man Who Lights a Fire in the Heart: Coach Moriyasu” VersionHajime Moriyasu

Coach Moriyasu, the man who lights a fire in the heart

This striking ad for FIRE coffee features narration by Hajime Moriyasu, head coach of Japan’s national soccer team.

Many viewers were likely moved by his words: that this isn’t a job done alone, that he’s come this far thanks to the players and supporters, and that now it’s his turn to ignite a fire in everyone.

The background music is a whistled rendition of the “Triumphal March,” a tune many associate with soccer.

Raise the rankinglower

Report a problem

SUBARU BEV “With Pride in Our Hearts” Edition

BEV “With Pride in Our Hearts” 30-second version

This is a commercial announcing the launch of two new BEV models from Subaru.

Alongside narration describing how the team worked on development with pride, the process is shown on screen.

The tagline, “An electric vehicle that’s unmistakably SUBARU,” raises expectations not only for Subaru’s signature commitment to outstanding safety performance, but also for a strong focus on driving dynamics.

Raise the rankinglower

Report a problem

Subaru TRAILSEEKER “Wear Your Pride” Edition

TRAILSEEKER “With Pride in Our Hearts” 30 Seconds

This is an introductory commercial for the TRAILSEEKER, positioned in Subaru’s lineup as a BEV.

It shows scenes from the factory production line and the vehicle powering through off-road terrain, while sharing stories from its development.

In the latter half of the commercial, the message “Let’s electrify the world” is delivered.

With such a confident appeal, many viewers may have become interested in this car.

Raise the rankinglower

Report a problem

ABC-MART “NIKE AIR MAX EXCEE DENIM” versionAtsuko Maeda

[Atsuko Maeda × NIKE AIR MAX EXCEE DENIM] Special Movie

In this commercial introducing the NIKE AIR MAX EXCEE finished in denim fabric, Atsuko Maeda showcases its appeal.

She first pairs them with a sporty outfit, then goes on to match them with casual and even mode-inspired looks.

The video clearly conveys that these sneakers go well with any style.

Raise the rankinglower

Report a problem

Coca-Cola Gogo-no-Kocha “Kuromi’s Whim” Version

[Kochakaden] TV commercial “Kuromi’s Selfishness” version 15 seconds Kochakaden TVCF

Her heart racing, bursting into laughter, then sobbing her eyes out… Kuromi, whose emotions are being stirred by a book, is being a bit demanding and saying she wants a refreshing drink to clear her head.

The recommendation she gets is Royal Milk Tea’s Sugar-Free Earl Grey Iced Tea.

The way she takes a big gulp and beams, “Just right!” is absolutely adorable.

Through Kuromi’s energetic presence, the ad does a wonderful job showcasing the product’s crisp, refreshing taste.

Raise the rankinglower

Report a problem

[March 2026] Trending Latest Commercials (111–120)

ABC-MART “【HAWKINS】SMART CASUAL 26 Spring” VersionYuki Kura

Worn by Yuki Kura [HAWKINS] SMART CASUAL 26 Spring

In a commercial introducing Hawkins’ smart-casual leather shoes, Yuki Kura makes an appearance.

Watching him pick out shoes and outfits, put together a coordinated look, and stroll through the city is incredibly stylish and appealing.

The ad highlights not only how naturally the shoes match any outfit, but also how easy they are to walk in and how comfortable they feel.

Raise the rankinglower

Report a problem

Suntory Torys “A Happy Spring: Days” Edition

Torys “Happy Spring: Days” 30 seconds Suntory

This commercial depicts the simple yet happiness-filled spring days of the mascot character Uncle Torys.

In the first half, a cherry blossom petal gently falls onto a can of Torys, capturing a moment that makes your heart naturally soften.

In the second half, although the minced cutlet sells out right before Uncle Torys, who is waiting in line to buy one, it’s quickly restocked, and he happily gets a freshly fried piece.

Both episodes are the kind that make you feel a little happier just by watching.

Raise the rankinglower

Report a problem