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[March 2026] The Latest Trending Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself suddenly captivated by a commercial while watching TV or browsing video sites? New commercials air every day, packed with appeal in short clips—star-studded casts, catchy songs that stick in your head, and stories that you can’t help but watch closely.

For those wondering, “Who was in that commercial?” or “I want to take my time and rewatch that ad I’m curious about,” this article offers a wide-ranging introduction to the latest commercials from March 2026.

You’re sure to find a CM that catches your eye, so be sure to check it out!

[March 2026] Trending Latest Commercials (171–180)

Ryukakusan Ryukakusan Direct “Chun-chun in the Throat” VersionChirp chirp

[CM] Ryukakusan Direct: “Chun-Chun in the Throat” Edition

This commercial showcases the effectiveness and refreshing sensation of Ryukakusan Direct through Chun-Chun’s light, lively movements as a cheerleader.

A key point is that Chun-Chun takes Ryukakusan Direct before cheering, clearly conveying that it protects the throat.

The combination of a clear sky and a bright smile evokes a positive atmosphere.

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Daiichi Sankyo Healthcare Transino Medicated Melano Signal Essence “Tranexamic Acid” VersionYuki Amami

TRANSINO Medicated Melano Signal Essence: “Tranexamic Acid” Edition

This commercial showcases the ingredients and benefits of Transino’s medicated Melano Signal Essence through Yuki Amami’s presence.

By depicting an image of eliminating the source of dark spots, it conveys the idea of moving closer to beautiful skin.

Another key point is how the expression of her gaze toward the viewer communicates confidence in her beauty.

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CHANEL Watches “Water, a J12 world” version

Water, a J12 world – CHANEL Watches

This commercial, featuring a woman sailing across the vast ocean on a yacht, introduces CHANEL’s J12 watch series.

The J12 is wrapped around her wrist as she deftly handles the yacht, drawing the eye with its beauty and tough impression.

The music, the visuals, and her confident expression all enhance the allure of the J12.

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Sumitomo Mitsui Card Numberless Card “Finally, the Gong!” VersionTakumi Kitamura, Daisuke Miyagawa

Mitsui Sumitomo Card “Finally, the Gong!” Edition Numberless Card_30 seconds ④ [Official Mitsui Sumitomo Card]

This is a commercial announcing that Sumitomo Mitsui Card has partnered with PayPay.

Set on the stage of a martial arts match, the fighters are Takumi Kitamura and Daisuke Miyagawa, who serve as the commercial faces for each company.

Just when you think they’re about to fight as the gong sounds… they take each other’s hands like in ballroom dancing and strike a pose.

The ad highlights the benefits of the partnership: no need to charge (preload), no fees, and the ability to exchange points.

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Mizkan Ajipon “Pon! A World Where Deliciousness Spreads” VersionDoraemon

Ajipon: The World Where “Pon!” Spreads Deliciousness [Official Mizkan]

A commercial showcasing how Ajipon goes well with any dish.

In the ad, they pour Ajipon over a variety of foods—salmon, takoyaki, salads, stir-fries, and fried items.

Watching the people look so happy as they eat makes you think, “It must be delicious,” and really raises your expectations!

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[March 2026] Trending Latest Commercials (181–190)

KOSÉ DECORTÉ COSME DECORTÉ “A drop that promises the future.”Shohei Ohtani

DECORTÉ “A drop that promises the future.” 15 seconds

This is a DECORTÉ commercial showing Shohei Ohtani using a serum in front of a mirror.

The narration delivers a powerful message: “You can change your own destiny,” raising expectations that using this serum will change how your skin looks in the future.

Seeing Ohtani’s confident complexion makes those words feel even more compelling.

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SK-II “Every Morning, Bare Skin Becomes Your Ideal Foundation. PITERA Best Collection” 2026 VersionHaruka Ayase

Every morning, your bare skin becomes the ideal foundation. PITERA™ Best Collection

This is a commercial promoting SK-II’s PITERA that promises three benefits: a pre-serum, toner, and serum.

Haruka Ayase’s expressions and narration are key points, and her bright demeanor clearly conveys the product’s high effectiveness.

The video has a positive tone that effectively expresses achieving beauty and helping you attain your ideal skin.

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