Baskin-Robbins is an ice cream shop chain with locations all across Japan—chances are you’ve been there at least once, right?
In this article, we’ll be showcasing Baskin-Robbins commercials, which are popular with everyone from adults to kids!
Over the years, various celebrities such as actresses and idols have been featured as CM characters, and recently Ryosuke Yamada has been appearing in them.
Baskin-Robbins commercials range from spots highlighting the appeal of their ice cream to ads introducing the new flavors that debut each month—all of them make you crave Baskin-Robbins just by watching.
Take this opportunity to enjoy them at your leisure.
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Baskin-Robbins Ice Cream 31 PÂTISSERIE “31 Double Chocolate Cake” EditionRyôsuke Yamada
A new lineup in 31 PÂTISSERIE, the ice cream cake series from Baskin-Robbins (Thirty-One), has been introduced.
This time it’s the Double Chocolate Cake—an ice cream cake loaded with chocolate.
Watching Ryosuke Yamada take a bite and exclaim, “So that’s how you did it!” must have made many people think, “I want to try it!”
Baskin-Robbins Ice Cream “31 PÂTISSERIE” Edition, April 2025Ryôsuke Yamada
This is a commercial introducing the 31 PÂTISSERIE 31 Caramel Nutty Cake, a cake challenge taken on by Baskin-Robbins, a brand specializing in ice cream.
It’s a simple spot where Ryosuke Yamada shares his tasting impressions, and his gentle smile conveys the deliciousness and quality.
It’s an attention-grabbing video that highlights the intriguing point of a new kind of cake that incorporates ice cream.
Baskin-Robbins Ice Cream Variety Box ‘Choosing is Love’ / New April Flavor ‘Gomu Gomu Fruit Punch’Ryôsuke Yamada
These are two Baskin-Robbins commercials that aired starting in April 2025.
In the “Choosing Is Love” spot, they introduce the Variety Box, which is perfect as a gift or treat to bring along.
It highlights how lovely it is to spend time choosing flavors while thinking about the person you’re giving it to.
The “Gum-Gum Fruit Punch” spot introduces April’s limited-time flavor and announces a collaboration with the anime One Piece.