RAG MusicCM
Lovely commercial jingle

The song from the Anessa commercial. A popular commercial jingle.

A commercial song used to convey the mood of a track in order to communicate a product’s features and brand image.

This time, we’ve gathered CM songs from Anessa, a well-known sunscreen brand for women.

If any from past broadcasts caught your attention, be sure to check them out.

ANESSA commercial songs: Popular CM tracks (11–20)

Shiseido ANESSA “SHINE YOUR FUTURE” version / Gold Gel “Prevents even future dark spots” version / Gold Milk “Protects completely so even future dark spots don’t form” version

Shine Outimase

Nana Komatsu appears in Shiseido Anessa’s sunscreen commercial.

The products featured in the ad are a sunscreen cream and gel that not only protect against UV rays but are also said to help prevent future dark spots and provide moisture.

While the visuals evoke a bright, sunny season, Komatsu’s fair, beautiful skin conveys that the sunscreen stands up to even intense sunlight.

The background music is “Shine Out” by the much-talked-about singer-songwriter imase—an up-tempo, danceable track that incorporates the word “Dance” in the lyrics and feels perfect for summer.

Hane Keisuke
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Melancholy, resplendentCreepHyp

CreepHyp – Melancholy, Radiant (Yuu, San-san)
Melancholy, resplendent CreepHyp

This song was created as the theme for an Anessa commercial.

Being instructed to craft a CM song using the phrase “Yuu,” referencing Yu Aoi who appeared in the ad, and “sansan,” which evokes the sun, makes choosing this title a great idea.

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beautiful survivorDOPING PANDA

DOPING PANDA 『beautiful survivor』
beautiful survivorDOPING PANDA

A light, upbeat dance tune perfect for summer.

The liberating lyrics, which stir your instincts, bring out a summery vibe.

The free-spirited words make you want to drop everything and take off running, lifting your mood.

You’ll just want to dance however you like, without thinking about anything.

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Shiseido ANESSA: “People who shine are the ones having fun” (version)

IS THIS LOVEXG

This commercial spotlights people who are giving their all—starting with the girl group XG—and also portrays ANESSA’s commitment to supporting them.

A key point is that it shows not only serious expressions but moments of enjoyment as well, powerfully conveying the message that having fun leads to stronger performance and a more fulfilling experience.

The song that further underscores this stylish yet powerful vibe is XG’s “IS THIS LOVE.” Riding on a strong rhythm, their airy vocals create a fresh sense of dynamism, as if stepping forward into a bright future.

kappamaki
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Maybe the wind.Sakanakushon

Sakanaction / Maybe, the Wind. -Music Video-
Maybe the wind.Sakanakushon

It was used in the 2016 Anessa commercial “Running, Yoko Maki.” I hear the song was written specifically for the ad, and it has a summery feel.

The lyrics calmly sing of a burning love at first sight for a short-haired girl, and the way it simply captures the atmosphere of the moment gives it a wonderful sense of immediacy.

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Brave vibrationTsuchiya Anna

Shiseido’s 2009 ANESSA commercial.

A summery rock tune with irresistibly refreshing guitar tones.

The cool, Anna Tsuchiya–style lyrics send chills down to the bone.

It’s a track that makes you feel like you can shake off all unnecessary ties and become strong and free, no matter how far you go.

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ANESSA commercial songs: Popular CM tracks (21–30)

Outside the dreamHoshino Gen

Gen Hoshino – Into the Outside of the Dream (Official Video)
Outside the dreamHoshino Gen

Gen Hoshino, who also became famous as an actor.

He overflows with talent in every facet of his versatile career.

He originally played guitar and marimba in the instrumental band SAKEROCK, and many people may have first gotten to know him through that impression.

His vocals on this song are wonderful as well—he’s truly multitalented.

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