Compilation of Attack commercials: a collection of ads featuring star-studded casts
Attack, a laundry detergent sold by Kao, has remained a beloved staple since its debut in the late 1980s.
It began as a product that offered powerful cleaning with a smaller amount than conventional detergents, and has continued to introduce detergents in various forms, including powder, liquid, and stick types.
When it comes to Attack’s TV commercials, the star-studded casts always draw attention.
In this article, we’ll showcase all the commercials produced so far, while also touching on information about the featured performers.
Many of the commercials feature humorous direction, so please enjoy watching them.
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Compilation of Attack commercials: a collection of commercials featuring a star-studded cast (1–10)
Kao Attack ZERO: Spring High School Volleyball ‘The Last Match’ Version
This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.
It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.
The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).
Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.
Kao Attack “Sun-Dried Level” VersionMasaki Suda, Tomoko Murakami
This footage of Kazuko Kurosawa singing in high spirits is from a commercial for Attack Antibacterial EX for Indoor Drying.
Drying laundry indoors raises humidity and makes odors a concern, but Masaki Suda explains that this detergent solves that problem.
Pay attention to Suda’s expression as he’s overwhelmed by Kurosawa’s high-energy performance.
Kao Attack ZERO “Laundry-Loving Journey: The Kit Man” EditionTori Matsuzaka, Shotaro Mamiya, Takekazu Yamane
This is a commercial where Tori Matsuzaka and Shotaro Mamiya ask about how the Japan national soccer team does their laundry and learn that Attack ZERO is loved.
It depicts the joy of knowing that the national team’s uniforms are washed with Attack ZERO and that its high effectiveness is recognized even by professionals.
The way everyone smiles evokes an image of the refreshing cleanliness of the wash.
Attack commercials roundup: A compilation of commercials featuring star-studded casts (11–20)
Kao Attack: “Soaking-Level” VersionMasaki Suda, Tomoko Murakami
Masaki Suda appears before Tomoko Murakami, who’s worried that “the collar grime won’t come out unless I soak it,” and recommends Attack Antibacterial EX.
The ad emphasizes its powerful cleaning performance that removes collar stains with a regular wash, and to express this power-up, children appear in comically muscular form.
It’s a friendly, gently humorous commercial that makes you chuckle.
Kao Attack ZERO “Fashion Show” EditionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
The Attack ZERO commercials are appealing for their fun plots featuring a star-studded cast, and I bet many people are fans.
In the new “Fashion Show” edition, as the title suggests, the cast walks the runway while highlighting stains and odors on clothing.
At the end, Tori Matsuzaka appears holding the Perfect Stick, introducing it as a solution that can clean everything up.
Just like the previous installment, the eye-catching direction remains a big draw.
Attack Neo Antibacterial EX PowerOsamu Mukai
The commercial song for Attack Neo Antibacterial EX Power features Osamu Mukai.
The audio released in 2012, titled “Kao Attack 25th Anniversary CM Song,” includes three versions—vocal, guitar, and mandolin—of Noriyuki Makihara’s signature song “Donna Toki mo (No Matter What).”
Kao Attack ZERO Perfect Stick “Club Uniform” Version / “Workwear” Version / “Food Spill” VersionTori Matsuzaka
Mini-Tori, a character modeled after Tori Matsuzaka, appears to people worried about stains and odors and recommends Attack ZERO Perfect Stick.
The message is that it reliably solves common clothing troubles—like sports team uniforms, workwear, and food spills—that many people face.
Mini-Tori’s light, breezy tone is memorable, conveying that the Perfect Stick is easy and convenient to use.