Compilation of Attack commercials: a collection of ads featuring star-studded casts

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Attack, a laundry detergent sold by Kao, has remained a beloved staple since its debut in the late 1980s.

It began as a product that offered powerful cleaning with a smaller amount than conventional detergents, and has continued to introduce detergents in various forms, including powder, liquid, and stick types.

When it comes to Attack’s TV commercials, the star-studded casts always draw attention.

In this article, we’ll showcase all the commercials produced so far, while also touching on information about the featured performers.

Many of the commercials feature humorous direction, so please enjoy watching them.

Attack commercials roundup: A compilation of commercials featuring star-studded casts (11–20)

Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino

Kao Attack ZERO “Hold on a second, ‘Auto-Dispense’” Version (2025) Video Ad featuring Tori Matsuzaka and Yosuke Sugino

Kao Attack ZERO 'Hold On—Small and Long-Lasting' Video Ad starring Tori Matsuzaka and Yosuke Sugino

In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.

It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.

By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.

Raise the rankinglower

kappamaki