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A Bandai Namco Entertainment commercial. From game software to apps.

Bandai Namco Entertainment is a game developer that has produced many long‑loved titles, such as the Taiko no Tatsujin series and the Pac-Man series.

Nowadays, in addition to console games, they also release many smartphone games, so I imagine many of you have played a Bandai Namco Entertainment title before.

In this article, we’ll showcase a whole lineup of Bandai Namco Entertainment commercials!

They’re all ads that really convey the fun of the games, so please enjoy watching them.

Bandai Namco Entertainment commercials. From game software to apps (1–10)

Bandai Namco Entertainment The Idolmaster Gakumasu “Training is key for both baseball and idols” Edition

[Gakumas] CM: 'Baseball and Idol Training Are Both Important' Edition [The Idolmaster]

This is a commercial for the game “Gakuen Idolmaster,” which will air live during the MLB Tokyo Series broadcast.

Since it’s being shown during a baseball broadcast, it highlights the similarities between baseball and idols.

It’s convincing that both baseball and idol work require training, but the idea that this training is “swing practice” might make you raise an eyebrow.

In the end, the ad adds a sharp comedic jab at that swing practice, giving the whole thing a humorous touch.

Bandai Namco Entertainment “PAC-MAN Theme Video: SHINE ON” Version

PAC-MAN Theme Video: SHINE ON

Pac-Man, a game that represents Bandai Namco.

It was released in 1980, but this commercial gives it a Reiwa-era vibe, depicting Pac-Man zipping around amid glowing neon signs.

The neon-lit cityscape also feels very contemporary, doesn’t it?

Bandai Namco Entertainment THE iDOLM@STER “[THE iDOLM@STER 20th Anniversary Year] 20th Anniversary Commemorative Live-Action” EditionHochu Otsuka

[The Idolmaster 20th Anniversary Year] 20th Anniversary Live-Action TV Commercial 30 Seconds [THE IDOLM@STER]

This is a commercial that looks back on the history of the THE iDOLM@STER series, which has seen numerous game releases and even anime adaptations.

The narration, which traces the series’ history from the 2005 arcade game to the present, is performed by Yoshitada Otsuka.

For fans of the THE iDOLM@STER series, it’s a deeply moving commercial.

Bandai Namco Entertainment commercials. From game software to apps (11–20)

Bandai Gunpla 45th Anniversary CM Part 2: “GQuuuuuuX” EditionNatsuki Deguchi, Mayuu Yokota

Gunpla 45th Anniversary CM, Second Installment: “GQuuuuuuX Edition”

It shows Natsuki Deguchi and Mayu Yokota totally absorbed in building plastic models.

They’re so focused they practically forget to breathe, and they strike poses with the finished models and laugh together—it’s wonderful to see them enjoying Gunpla to the fullest.

Even people who’ve never built Gunpla before will probably think, “Maybe I’ll give it a try,” after watching this commercial.