Commercials by Daiichikosho: A collection of ads from the company behind DAM.
When you hear the name Daiichikosho, do you know what kind of company it is?
In fact, it operates the DAM karaoke system and also runs the Big Echo karaoke chain.
What’s more, it’s involved in a business quite separate from karaoke: coin-operated parking.
Daiichikosho actively produces commercials for both its karaoke and parking businesses.
In this article, we’ll showcase all of Daiichikosho’s commercials that have aired to date.
We’ll also touch on the performers and the songs used, so if there’s a commercial you saw once and were curious about, be sure to check out this article.
Commercials by Daiichikosho: A collection of ads from the company behind DAM.
Daiichi Kosho DAM 2023 Special Project CommercialSouthern All Stars

In the commercial for Daiichikosho’s DAM 2023 Special Project, they collaborate with Southern All Stars to exclusively release the official video for “Bongiri Koika” starting August 1.
This song is the first single in a trilogy that Southern All Stars, celebrating their 45th anniversary, is releasing in 2023.
Daiichikosho LIVE DAM WAO! ‘Yo Oizumi’ VersionYo Oizumi

This commercial for LIVE DAM WAO! is memorable for Yo Oizumi passionately belting it out like he’s in a musical alongside dancers.
The ad carries the message that songs have the power to move people’s hearts, and watching it makes you want to sing along with someone—it’s truly uplifting.
The song Oizumi sings in the commercial is an original track written specifically for it, titled “Killer Tune!” It’s said to express the feelings of a man who goes to karaoke with someone he’s secretly interested in, so be sure to listen closely to the lyrics.



