Boat racing is a competition using small boats held at boat race courses across the country, and it was formerly known as kyōtei.
In recent years, commercials have been actively broadcast, featuring popular actors and even series-style ads with a dramatic storyline—memorable spots that aim to appeal to a wide range of generations.
In this article, we’ll showcase those boat race commercials all at once.
They range from cleverly staged, humorous pieces to ads packed with the allure of boat racing, so watch them with an eye on their stories.
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Compilation of boat race commercials. The drama-style series of commercials (Episodes 1–10) is also popular.
Boat Race 2026 Instructor Machida Story Episode 1: “Instructor Machida’s Resolve” / Episode 2: “Trainee Kanata’s Feelings”NEW!Keita Machida, Kanata Hosoda, Katsuhisa Namase, First Summer Uika, Seira Anzai, Haruto Yoshida
The 2026 boat racing commercials portray trainees aspiring to become boat racers and their instructors.
In Episode 1, Keita Machida, First Summer Uika, and Katsuhisa Namase appear as instructors, resolutely vowing to turn all the trainees into fine professionals.
Episode 2 shows trainee Kanata Hosoda declaring his determination: “I came here to become the prize-money king.” Seira Anzai also murmurs, “I won’t lose to anyone,” and together Episodes 1 and 2 depict the genuine commitment of both instructors and trainees.
Underscoring this passionate story is BLUE ENCOUNT’s “Genjitsu (Phantom Sun),” a mid-tempo rock ballad with striking lyrics that encourage you to live boldly as you truly want.
Boat Race 2026: From Zero to Pro — “Teaser” EditionKeita Machida, First Summer Uika, Katsuhisa Namase, Kanata Hosoda, Seira Anzai, Haruto Yoshida
Through the figure of an instructor at the Boat Racer Training School, this piece depicts the feelings carried by those who take on boat racing.
This time, it portrays a rookie instructor, expressing how professionals are nurtured through support and conviction, while also conveying the power of the races.
The song that further accentuates the strength of these steps toward the future depicted in the footage is BLUE ENCOUNT’s “Gennichi.” It’s a grand track with striking strings, and its subtly wistful mood is deeply moving.
Boat Race: “2023 National Boat Race Koshien Promotion Movie”
This is a commercial promoting the schedule and the passion behind the National Boat Race Koshien, a race where competitors are divided by their hometowns.
It portrays the speed and dynamism of the main event, along with scenes of the hard work the athletes have put in up to that point.
The CM song is “Challenger (Boat Race Ver.
2)” by SUI, a track that evokes the image of the athletes.
Its lyrics, which cheer on their efforts to a grand sound, strongly convey the determination to strive toward their goals.
Boat Race BOAT IS HEART: Flames in the Heart — Episode 10: “An Unexpected Ending”Kei Tanaka, Kazuki Iio, Rena Takeda, Shono Hayama
The cast members fire up their hearts and put on an intense boat race.
Kei Tanaka, who took first place, confesses his feelings to Rena, who he believes has feelings for him, but she flatly rejects him, saying, “I’m going to marry Iio!” It seems everyone except Tanaka knew all along… He sprawls out like a sulking child, refusing to accept reality, but in the end he says, “Leave the speech to me,” and tries to congratulate the two of them.
Boat Race: “PGI 1st Speed Queen Memorial” Edition
This commercial showcases the powerful sense of speed in boat racing using real footage, while also promoting the Speed Queen Memorial.
A key point is that it features not only the athletes piloting the boats but also the spectators, which makes the excitement of the moment feel even more vivid.
The music that further amplifies the sport’s dynamic power is Burn, one of Deep Purple’s signature songs.
Its sound is both heavy and fast, leaving a strong impression and clearly conveying the forceful momentum of racing full-throttle.
Boat Race: “Show Us the Sport on the Water” Version
Both boat racing and swimming are sports that compete on water.
The Boat Race “Show us the sport on the water” edition contrasts the two disciplines to captivating effect.
The direction, which captures fleeting expressions and moments of immense dynamism from the athletes, truly moves you.
Why not feel the passion poured into each split second through this commercial?
