Bold is a staple P&G brand that offers fabric softeners and detergents.
The commercials are memorable for their star-studded casts, including the character “Yamada Cameron” played by famous overseas actresses and models, as well as Yuko Ogura.
Have you ever wondered about the songs used in those frequently seen Bold commercials? In addition to the main background music, the ads feature catchy BGM that really grabs your ear.
In this article, we’ll introduce all of those tracks at once, so if there was a song in a Bold commercial that caught your attention, be sure to check it out.
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Compilation of CM songs for the laundry fabric softener “Bold” (1–10)
Matsuken Samba IIMatsudaira Ken
This is a commercial that comically promotes how Sun Gel Balls can solve the musty, damp smell of laundry.
In the “Blue” version, Fuma Kikuchi plays the Laundry Lord, who’s about to give up on hearing direct complaints from the townspeople, when Ken Matsudaira appears and guides them to a solution.
It powerfully and glamorously conveys that the Blue Sun Gel Balls were co-developed with Febreze and eliminate odors.
In the “Sun Gel Balls” version, Ken Matsudaira solves odor problems with a mysterious beam.
His silent resumption of the beam even when asked for an explanation, and Fuma Kikuchi’s screams as the laundry is blasted, heighten the comedic tone.
A version with replaced BGM is currently available, but when the commercial first aired, “Matsuken Samba II” played during Ken Matsudaira’s entrance.
The song was released in 1999, became a huge hit in the 2000s, and has drawn renewed attention in the 2020s.
The Blue Danube, Op. 314 (Arrangement)Johann Strauss II
When you think of iconic scenes from the fairy tale Cinderella, the beautifully blooming ball probably comes to mind.
But in this Bold commercial, it’s a different kind of “hana”: a “Nose Ball.” While the other women desperately try to make their noses more appealing, Cinderella, who has been diligently doing laundry, encounters a witch and gains a delightful fragrance.
Thanks to that lovely scent, her fate is completely reversed—she wins the prince’s favor and lives happily ever after… or so the story presumably unfolds from here.
It’s a Bold commercial that drags even the world of fairy tales into its orbit, leaving you curious about what comes next—or rather, about this whole “Nose Ball” concept.
The background music is Johann Strauss’s The Blue Danube.
Original songOkada Pirō
In the Bold Gel Ball commercial “Mom’s Memo,” where a boy reads his mom’s note saying “Do the laundry, okay?” and does the laundry, an original song is featured.
The composer is Piro Okada, known for creating jingles for many famous brands.
The cheerful rhythm and bright horn sounds lift your spirits for all kinds of chores, including laundry! With such a fun melody playing, even the daily grind of housework feels easier to get through.
It’s a track that instantly turns a gloomy mood into a bright one.