![[2026] Bold’s historical commercials: spotlight on the funny series of ads](https://i.ytimg.com/vi_webp/8chCIIsz7-s/maxresdefault.webp)
[2026] Bold’s historical commercials: spotlight on the funny series of ads
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
[2026] Bold’s All-Time Commercials: Spotlight on the Funny Series (1–10)
P&G Bold Laundry Daimyo “Sun-drying-level freshness that lasts for two whole days” EditionNEW!Fuma Kikuchi, Katsumi Kiba, Ken Matsudaira
In the bath, Fuma Kikuchi’s character, the Laundry Lord, is about to dry himself with a bath towel when he realizes, “Is this the one I used yesterday?” and worries about the smell.
Katsumi Kiba explains, “To save money, we’ll have you use it for two days in a row without washing.” Hearing that, the Laundry Lord throws a tantrum, saying, “No, no!” Then Ken Matsudaira appears and introduces Taiyo’s gel balls.
They highlight the feature that the fresh scent of sun-drying lasts into the second day.
P&G Bold Laundry Prince: “No Need for Double Washing or Fabric Softener” EditionFuma Kikuchi
In the Bold commercials, the Laundry Lord series starring Fuma Kikuchi had been the standard, but the new character, the Laundry Prince, is also drawing attention.
The prince, with his flowing, silky blonde hair, looks absolutely perfect in the role.
At the end of the commercial, the Laundry Lord appears and points at the prince, saying just one word: “Who?” It’s a humorous touch to the presentation.
P&G Bold “Cinderella: The Ball of Noses”
When you think of iconic scenes from the fairy tale Cinderella, the beautifully blooming ball probably comes to mind.
But in this Bold commercial, it’s a different kind of “hana”: a “Nose Ball.” While the other women desperately try to make their noses more appealing, Cinderella, who has been diligently doing laundry, encounters a witch and gains a delightful fragrance.
Thanks to that lovely scent, her fate is completely reversed—she wins the prince’s favor and lives happily ever after… or so the story presumably unfolds from here.
It’s a Bold commercial that drags even the world of fairy tales into its orbit, leaving you curious about what comes next—or rather, about this whole “Nose Ball” concept.
The background music is Johann Strauss’s The Blue Danube.
P&G Bold Laundry Daimyo “Fluffy MAX” EditionFuma Kikuchi, Katsumi Koba, Kyoko Hamaguchi
Many people probably find the Bold “Laundry Lord” commercial series highly memorable.
This particular ad aired starting in October 2024 and features Fuma Kikuchi and Katsumi Koba, along with Kyoko Hamaguchi.
Kikuchi is surprised that a towel Hamaguchi says has been washed “30 times” still feels as fluffy as if it were brand-new.
The secret, as the story reveals, is that it’s been washed with Bold.
The commercial also highlights the detergent’s strong cleaning power, which likely made many viewers think, “I want to try it at least once.”
P&G Bold Laundry Daimyo “Room-Drying” VersionFuma Kikuchi
This commercial promotes how Bold Gel Ball solves one of the biggest laundry woes: the musty odor that occurs when drying clothes indoors.
Framed as a scene where the “Laundry Daimyo,” played by Fuma Kikuchi, is briefed on the product, it clearly explains why the odor problem is resolved.
The refreshing scenery in the scene where the daimyo dances also conveys that the smell has been thoroughly eliminated and everything feels fresh.
P&G Bold Laundry Prince: “Highest-Level Deodorizing Ingredients” VersionFuma Kikuchi, Katsumi Koba
Speaking of Bold commercials, Fuma Kikuchi’s “Laundry Daimyo” series is unforgettable, but we mustn’t overlook the “Laundry Prince” series either! The Laundry Prince’s silky blond hair is iconic, and the look suits Kikuchi perfectly.
In the latest “Highest-Level Deodorizing Ingredients” installment, they highlight powerful deodorizing and antibacterial performance.
P&G Bold Laundry Daimyo “Bulk Wash”Fuma Kikuchi, Katsumi Koba
The new Bold Gel Ball commercial highlights that it’s a best-of-both-worlds product, combining Febreze’s deodorizing power with Lenor’s fragrance.
The familiar Laundry Daimyo, played by Fuma Kikuchi, makes an appearance, and his playful performance is quite memorable.