![[2026] Bold’s historical commercials: spotlight on the funny series of ads](https://media.ragnet.co.jp/img/1200__png__https://www.studiorag.com/files/2026/04/bd69950999e8a01f8e4796f9851bc2b4.webp)
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
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[2026] Bold’s All-Time Commercials: Spotlight on the Funny Series (1–10)
P&G Bold “White Tea” editionFuma Kikuchi, IKKO
This commercial features Fuma Kikuchi as the “Laundry Lord,” conveying the appeal of Bold through his reactions.
This time, the focus is on a massage scene, depicting a sequence where he’s moved by the scent emanating from a towel.
At the very moment he experiences the fragrance, IKKO enthusiastically chimes in with words of agreement, adding a comedic touch.
From there, the ad clearly explains the reason behind the scent, and because the flow is humorous, it also conveys a desire for viewers to try it casually.
P&G Bold Laundry Daimyo “Room-Drying” VersionFuma Kikuchi
This commercial promotes how Bold Gel Ball solves one of the biggest laundry woes: the musty odor that occurs when drying clothes indoors.
Framed as a scene where the “Laundry Daimyo,” played by Fuma Kikuchi, is briefed on the product, it clearly explains why the odor problem is resolved.
The refreshing scenery in the scene where the daimyo dances also conveys that the smell has been thoroughly eliminated and everything feels fresh.
P&G Bold Laundry Daimyo ‘White Lavender’ Version / ‘Best of Both Worlds’ VersionFuma Kikuchi, Katsumi Koba
This is a commercial where Fuma Kikuchi, as the “Laundry Daimyo,” conveys the appeal packed into Bold.
It powerfully promotes the advantages of getting the best of both worlds—the deodorizing power of Febreze and the fragrance of Lenor.
Katsumi Kiba, who plays the chief retainer, adds a comedic touch by wearing a bird headpiece as a nod to the “best-of-both” theme (a play on words with ‘taking the best parts’ and ‘bird’).
P&G Bold Laundry Prince: “No Need for Double Washing or Fabric Softener” EditionFuma Kikuchi
In the Bold commercials, the Laundry Lord series starring Fuma Kikuchi had been the standard, but the new character, the Laundry Prince, is also drawing attention.
The prince, with his flowing, silky blonde hair, looks absolutely perfect in the role.
At the end of the commercial, the Laundry Lord appears and points at the prince, saying just one word: “Who?” It’s a humorous touch to the presentation.
P&G Bold Laundry Daimyo “Bulk Wash”Fuma Kikuchi, Katsumi Koba
The new Bold Gel Ball commercial highlights that it’s a best-of-both-worlds product, combining Febreze’s deodorizing power with Lenor’s fragrance.
The familiar Laundry Daimyo, played by Fuma Kikuchi, makes an appearance, and his playful performance is quite memorable.
P&G Bold Laundry Daimyo ‘Summer Sweat’ EditionFuma Kikuchi, Katsumi Koba
A Bold detergent with fabric softener commercial featuring the Laundry Lord.
As with the previous series of commercials, Fuma Kikuchi appears, showing off his humorous side.
In this “Summer Sweat” edition, it highlights that it incorporates the deodorizing ingredients of Febreze and the fragrance of Lenor, both also by P&G, making it perfect for the season when odors are a concern.
P&G Bold Laundry Daimyo “Fluffy MAX” EditionFuma Kikuchi, Katsumi Koba, Kyoko Hamaguchi
Many people probably find the Bold “Laundry Lord” commercial series highly memorable.
This particular ad aired starting in October 2024 and features Fuma Kikuchi and Katsumi Koba, along with Kyoko Hamaguchi.
Kikuchi is surprised that a towel Hamaguchi says has been washed “30 times” still feels as fluffy as if it were brand-new.
The secret, as the story reveals, is that it’s been washed with Bold.
The commercial also highlights the detergent’s strong cleaning power, which likely made many viewers think, “I want to try it at least once.”