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[2026] Bold’s historical commercials: spotlight on the funny series of ads

Bold, a laundry detergent with fabric softener, is very popular.

It used to be well-known for the series featuring Yamada Cameron, a neighborly character.

More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.

All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.

In this article, we’ll introduce all the Bold commercials that have aired so far.

Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.

[2026] The history of Bold commercials: Spotlight on the funny series (41–50)

P&G Bold “Platinum Beach” VersionKailin Russo

P&G Bold “Gel Ball: Platinum Beach” Edition

Bold Gel Ball makes you feel like you’re on a refreshing beach—even when your laundry is drying indoors.

The housewives visiting Cameron Yamada’s home are amazed that, despite laundry hanging all over the place, there’s none of that typical musty indoor-drying smell.

They suspect an antibacterial compact detergent, but what was used is Bold Gel Ball! With it, you can avoid unpleasant indoor-drying odors and enjoy a lovely fragrance.

The Cameron Yamada who appears here is the fourth-generation Keilani Russo, a working model—she’s even appeared in a Justin Bieber music video!

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P&G Bold “The Ultimate Masterpiece of Whiteness and Fragrance”Kailin Russo

P&G TV commercial – Bold: The Ultimate in Whiteness and Fragrance, Yamada Cameron

In this Bold gel ball commercial, Keirin Russo of the fourth-generation Yamada Cameron appears dressed like a kabuki actor.

The Bold gel balls brought in by a stagehand in black are easy to use and quickly remove stubborn stains without any hassle.

The ad comically highlights the gel balls’ convenience by incorporating kabuki movements—striking mie poses and performing roppō exits.

It even ends with a dramatic “flying” scene to show off freshly cleaned laundry made beautiful by Bold’s gel balls.

This approach—more than just a straightforward product intro—really piques viewers’ interest!

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P&G Bold “Shocking Visitors” VersionSydney Hamilton

Ultraman Mebius, Ms. Misaki, Bold commercial (Shocking Visitor edition)

A Bold detergent commercial featuring Sydney Hamilton, who works as an actress and played the first Yamada Cameron.

Because the neighborhood association president was coming, Yamada Cameron put on a kimono, did the laundry, and frantically prepared to welcome him.

But when the president arrived, she accidentally splashed him with a towel! It’s a chilly moment, but the president notices that the towel that hit him is soft and smells wonderful, so he doesn’t get angry and instead revels in its fluffiness.

It shows just how powerful Bold is—so effective it makes you forget to be offended!

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P&G Bold Fresh GelTetsuji Tamayama, Hiroshi Fujioka

Nostalgic commercial: P&G laundry detergent “Bold”

This is the “Boat Fishing” commercial from the period when Tetsuji Tamayama was the lead.

The guest star is Hiroshi Fujioka, an actor who was active in the 1970s in shows like Kamen Rider.

In the sweaty, rough-and-tumble, male-dominated work setting, Tamayama’s refreshing persona makes the sense of freshness stand out even more.

It does a great job of conveying the appeal of a clean, fresh-smelling detergent!

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