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[2026] Bold’s historical commercials: spotlight on the funny series of ads

Bold, a laundry detergent with fabric softener, is very popular.

It used to be well-known for the series featuring Yamada Cameron, a neighborly character.

More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.

All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.

In this article, we’ll introduce all the Bold commercials that have aired so far.

Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.

[2026] The history of Bold commercials: Spotlight on the funny series (41–50)

P&G Bold Fresh GelTetsuji Tamayama, Hiroshi Fujioka

Nostalgic commercial: P&G laundry detergent “Bold”

This is the “Boat Fishing” commercial from the period when Tetsuji Tamayama was the lead.

The guest star is Hiroshi Fujioka, an actor who was active in the 1970s in shows like Kamen Rider.

In the sweaty, rough-and-tumble, male-dominated work setting, Tamayama’s refreshing persona makes the sense of freshness stand out even more.

It does a great job of conveying the appeal of a clean, fresh-smelling detergent!

P&G BoldTetsuji Tamayama, Akira Nishikino, Eisuke Saito

P&G Bold Commercial Circus Edition 30-second Version

This is the circus-themed commercial that aired in 2003, starring Tetsuji Tamayama, with guest appearance by Dan Nishikno.

The clown is a circus artist named Eisuke Saito.

There are also some intriguing audience members (including a monkey), but the details are unknown.

In the latter half there are various performances, so they might be people from the circus community.

In conclusion

We looked back at the songs used in Bold’s TV commercials. From tracks that perfectly match the fresh image of the detergent to catchy melodies that stick in your head, each commercial’s music had its own unique charm. I’m glad we found information on the songs you were curious about, and I’d be happy if you find yourself humming them in everyday moments.