[2026] Bold’s historical commercials: spotlight on the funny series of ads
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
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[2026] Bold’s commercials over the years: spotlight on the funny series ads (11–20)
P&G Gel Ball 3D “One sold every 0.3 seconds” versionKaori Momoi, Yuko Ogura, Kensuke Sasaki, Makiko Takizawa, Kumiko Okae, Shingo Kunieda
This commercial showcases various people talking about gel pods, highlighting what effects they love and how they use them.
It also mentions that one unit sells every 0.3 seconds, and by layering that fact with real testimonials, it reinforces trust in the product’s effectiveness.
As we see each person moving around and tossing gel pods in, it clearly conveys that they’re easy to use even when you’re busy.
P&G Bold “Marshmallow PON!” VersionCameron Yamada II
Cameron Yamada shows up to visit the neighbor ladies who are enjoying fluffy marshmallows! This Bold detergent commercial starts with that scene, and the key point is “marshmallows.” Since Cameron Yamada had borrowed a towel from the neighbor, he comes to return it freshly washed.
When the neighbor touches the returned towel, it’s just as fluffy as the marshmallows she was holding! Using marshmallows, the ad expresses how incredibly soft and fluffy laundry becomes with Bold, which contains fabric softener.
The Cameron Yamada appearing here is actually the second generation! Unfortunately, details like his real name are not publicly disclosed.
P&G Ariel/Bold Gel Ball Booster “Street Interview” VersionBananaman
This is a commercial for Ariel Gel Ball 3D showing a street interview asking, “How do you wash out stubborn stains on clothing?” A mom being interviewed answers that she uses extra detergent, but that won’t work! The correct answer is to just put a single Ariel gel ball into the washing machine.
The comedy duo Banana Man explains this in detail.
These gel balls contain a stain-decomposing booster ingredient.
It’s also included in Bold’s gel balls, and they’re said to effectively remove tough stains!
P&G Bold “Limousine” VersionMiranda Kerr
The third Yamada Cameron in the Bold commercials was played by the hugely popular model Miranda Kerr.
The Bold ad she appears in has a mature, luxurious vibe that doesn’t feel like a typical laundry detergent commercial.
Riding in a large limousine, Yamada Cameron is complimented by a friend who just got in on how good she smells.
The secret behind that great scent isn’t perfume—it’s Bold laundry detergent! Even the packaging is black, breaking the conventional image of laundry detergent.
With solid performance and a stylish feel, it’s the kind of product that makes you want to pick it up.
P&G Bold Laundry Wagon “Debut” VersionKaren Takizawa
The person appearing in the “Laundry Wagon Debut” segment is the model Karen Takizawa.
On TV, she’s known as a funny personality with a unique sensibility and witty remarks, but in this commercial she shows a different side from what we usually see.
She performs with a clean image fitting for a laundry detergent, and it matches perfectly with the cute atmosphere created by the pastel-colored wagon that serves as a key element of the visuals.
The footage also has a lovely, soft feel with lush greens to highlight Bold’s use of naturally derived ingredients.
P&G Bold “Shopping” Version
The commercial titled “Shopping” featuring Miranda Kerr.
It’s a memorable ad where Miranda Kerr, playing Yamada Cameron, buys a huge amount of Bold at a supermarket.
When the cashier says, “This much!?” she replies, “Because it’s so cute!” Her fresh, cheerful expression really stands out, doesn’t it?
[2026] The history of Bold commercials: spotlight on the funny series (21–30)
P&G Bold “Mom’s Note” Version
In the Bold Gel Ball commercial “Mom’s Memo,” where a boy reads his mom’s note saying “Do the laundry, okay?” and does the laundry, an original song is featured.
The composer is Piro Okada, known for creating jingles for many famous brands.
The cheerful rhythm and bright horn sounds lift your spirits for all kinds of chores, including laundry! With such a fun melody playing, even the daily grind of housework feels easier to get through.
It’s a track that instantly turns a gloomy mood into a bright one.