[2026] Bold’s historical commercials: spotlight on the funny series of ads

P&G Bold Puni-Puni Gel Balls “The Secret of the Squishiness” Version

P&G TV Commercial - Bold - Puni-Puni Gel Balls: The Secret of the Squishy

This commercial gives a straightforward explanation of how gel pods—the third form of detergent—are made possible and how they can be used.

It focuses mainly on the film that envelops the detergent, showcasing in various ways the technology that keeps it from breaking except in water.

The curious feature that it won’t tear under a weight but dissolves immediately in water makes you want to try it for yourself.

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P&G Bold 2016Moe Yamaguchi, Cailin Russo

CM commercial: It's the pink Bold. 1440×810

This commercial conveys the softness and rich fragrance of laundry washed with Bold through Moe Yamaguchi’s expressions as she’s wrapped in it.

As Moe Yamaguchi shows a blissful look, Kaylin Russo appears and explains that it’s thanks to Bold’s effects.

The combination of the bright, sunny scenery with her happy expression clearly communicates how effective it is.

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P&G Bold “Laundry That Lifts Your Mood” VersionYuko Ogura, KAYTRANADA and Kaylyn (Keirin) Russo

[Commercial] P&G Bold

This commercial brightly conveys that using gel pods saves you the trouble of measuring and makes laundry easier.

It shows Kailyn Russo tossing a gel pod into the washing machine and Yuko Ogura reacting with surprise at how convenient it is.

The constant smiles are also a key point, communicating that this ease makes doing laundry more enjoyable.

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P&G Bold 2008Tetsuji Tamayama, Shingo Suetsugu

P&G BOLD Detergent commercial

This commercial highlights the fact that the detergent contains fabric softener, showcasing its effects through Tetsuji Tamayama and Shingo Suetsugu.

In a humorous twist, during a sports scene they hold towels washed with Bold and become more focused on the softness than on the competition itself.

In the end, even their opponents gather and show bright, cheerful expressions, effectively conveying a sense of refreshment.

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P&G BoldTetsuji Tamayama, Akira Nishikino, Eisuke Saito

P&G Bold Commercial Circus Edition 30-second Version

This is the circus-themed commercial that aired in 2003, starring Tetsuji Tamayama, with guest appearance by Dan Nishikno.

The clown is a circus artist named Eisuke Saito.

There are also some intriguing audience members (including a monkey), but the details are unknown.

In the latter half there are various performances, so they might be people from the circus community.

P&G Bold Orange Gel Ball “Fragrance” VersionKailin Russo

P&G TV commercial – New release: Bold Orange Gel Ball, Fragrance Edition – Yamada Cameron

This commercial promotes the launch of the orange gel pods following the pink ones, highlighting that you can now enjoy a new fragrance.

Featuring Cailin Russo in a distinctive outfit, she cheerfully introduces the product, conveying the uplifting feeling of its glamorous scent.

It also emphasizes that this is the third detergent after the pink version and clearly explains how easy it is to use.

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P&G Bold “Packed with Pink” EditionMiranda Kerr

P&G Bold New TV Commercial “Packed with Pink” / 30 seconds

Note also that the Bold liquid is pink—the commercial portrays a sense of glamour even from its appearance.

It shows Miranda Kerr returning from shopping, and the large stack of Bold behind her conveys trust in its glamour and effectiveness.

The visuals overall emphasize pink, further highlighting the fragrance’s luxurious feel.

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