[2026] Bold’s historical commercials: spotlight on the funny series of ads
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
- Compilation of CM songs for the laundry fabric softener “Bold”
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [Funny Commercials] Hilarious! Memorable Ads
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- [2026] Bold’s historical commercials: spotlight on the funny series of ads
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- [Packed with Popular Artists] A Compilation of Subaru Commercial Songs
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Summary of Biore commercials. Also note the star-studded cast.
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
[2026] The history of Bold commercials: spotlight on the funny series (21–30)
P&G Bold Gel Ball 4D Laundry Daimyo ‘Wrinkle Prevention’ VersionFuma Kikuchi, Katsumi Koba, Koki Kawasaki, Ryusei Fukada
This is a commercial where Fuma Kikuchi plays the “Laundry Lord,” focusing on the gel pods’ wrinkle-preventing effect.
After seeing the freshly washed laundry, he’s moved by its wrinkle-free, beautiful appearance and pleasant fragrance, and sets out to uncover the secret behind it.
The quick shifts in expression by Kikuchi and the other actors are striking, emphasizing a comedic tone.
Another highlight is Kikuchi appearing in a picture-in-picture during the explanation of the benefits, playfully demonstrating how the gel pods work.
It’s a commercial that conveys how beautifully finished laundry can brighten your mood.
P&G “Gel Ball: Caution for Children” Version / For Households with Small Children: “How to Use” Version
Gel pods draw attention for their convenience, but there are also points to be careful about.
This commercial highlights precautions for gel pods and calls on households with children to be mindful.
Because small children may put anything in their mouths out of curiosity, it explains that gel pods—being easy to hold—should be stored out of children’s reach.
It clearly teaches that, even if something is convenient, placing it where it’s easy to grab is not a good idea.
P&G Bold Orange Gel Ball “Fragrance” VersionKailin Russo
This commercial promotes the launch of the orange gel pods following the pink ones, highlighting that you can now enjoy a new fragrance.
Featuring Cailin Russo in a distinctive outfit, she cheerfully introduces the product, conveying the uplifting feeling of its glamorous scent.
It also emphasizes that this is the third detergent after the pink version and clearly explains how easy it is to use.
P&G Bold 2008Tetsuji Tamayama, Shingo Suetsugu
This commercial highlights the fact that the detergent contains fabric softener, showcasing its effects through Tetsuji Tamayama and Shingo Suetsugu.
In a humorous twist, during a sports scene they hold towels washed with Bold and become more focused on the softness than on the competition itself.
In the end, even their opponents gather and show bright, cheerful expressions, effectively conveying a sense of refreshment.
P&G Bold Gel Ball 4D Laundry Daimyo “Cold Press” EditionFuma Kikuchi
This commercial introduces the cold-press method used to lock the refined fragrance of flowers into Bold Gel Ball pods.
It tells the story behind why the futon used by the “Laundry Lord” is so soft and smells so good.
The ad conveys the idea that using gel pods infused with a fresh, dewy scent to wash your bedding lets you experience a blissful space, as if you’re wrapped in flowers.
Another highlight is Fuma Kikuchi’s blissful expression as he plays the Laundry Lord, which really conveys the richness and brightness of the fragrance.
P&G Bold Puni-Puni Gel Balls “The Secret of the Squishiness” Version
This commercial gives a straightforward explanation of how gel pods—the third form of detergent—are made possible and how they can be used.
It focuses mainly on the film that envelops the detergent, showcasing in various ways the technology that keeps it from breaking except in water.
The curious feature that it won’t tear under a weight but dissolves immediately in water makes you want to try it for yourself.
P&G Bold 2014Miranda Kerr
This commercial straightforwardly promotes the convenience of gel pods, which eliminate the need for measuring with spoons or caps.
Miranda Kerr emphasizes that they are a “third type” of detergent, following powder and liquid detergents, and also conveys benefits beyond mere convenience.
Because the visuals evoke a sense of traditional Japanese aesthetics, the narration seems to express the garment’s vibrant finish as well.