[2026] Bold’s historical commercials: spotlight on the funny series of ads
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
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[2026] Bold’s All-Time Commercials: Spotlight on the Funny Series (1–10)
P&G Bold Laundry Daimyo ‘White Lavender’ Version / ‘Best of Both Worlds’ VersionFuma Kikuchi, Katsumi Koba
This is a commercial where Fuma Kikuchi, as the “Laundry Daimyo,” conveys the appeal packed into Bold.
It powerfully promotes the advantages of getting the best of both worlds—the deodorizing power of Febreze and the fragrance of Lenor.
Katsumi Kiba, who plays the chief retainer, adds a comedic touch by wearing a bird headpiece as a nod to the “best-of-both” theme (a play on words with ‘taking the best parts’ and ‘bird’).
P&G Bold Laundry Daimyo “Bulk Wash”Fuma Kikuchi, Katsumi Koba
The new Bold Gel Ball commercial highlights that it’s a best-of-both-worlds product, combining Febreze’s deodorizing power with Lenor’s fragrance.
The familiar Laundry Daimyo, played by Fuma Kikuchi, makes an appearance, and his playful performance is quite memorable.
P&G Bold Laundry Daimyo ‘Summer Sweat’ EditionFuma Kikuchi, Katsumi Koba
A Bold detergent with fabric softener commercial featuring the Laundry Lord.
As with the previous series of commercials, Fuma Kikuchi appears, showing off his humorous side.
In this “Summer Sweat” edition, it highlights that it incorporates the deodorizing ingredients of Febreze and the fragrance of Lenor, both also by P&G, making it perfect for the season when odors are a concern.
[2026] Bold’s commercials over the years: spotlight on the funny series ads (11–20)
P&G Bold Tokimeki Laundry “Bath” VersionYuta Hiraoka, Nene Otsuka
This commercial starts with a scenario where someone notices a pleasant scent from the person sitting next to them on a bus, and goes on to appeal the fragrance you get when using Bold.
It conveys that using Bold eliminates unpleasant odors and highlights a lovely scent—so effective that it can even move those around you.
With Yuta Hiraoka and Nene Otsuka showing gentle smiles, it also gives the impression of a refreshingly clean finish after washing.
P&G Gel Ball 3D “One sold every 0.3 seconds” versionKaori Momoi, Yuko Ogura, Kensuke Sasaki, Makiko Takizawa, Kumiko Okae, Shingo Kunieda
This commercial showcases various people talking about gel pods, highlighting what effects they love and how they use them.
It also mentions that one unit sells every 0.3 seconds, and by layering that fact with real testimonials, it reinforces trust in the product’s effectiveness.
As we see each person moving around and tossing gel pods in, it clearly conveys that they’re easy to use even when you’re busy.
P&G Bold “Marshmallow PON!” VersionCameron Yamada II
Cameron Yamada shows up to visit the neighbor ladies who are enjoying fluffy marshmallows! This Bold detergent commercial starts with that scene, and the key point is “marshmallows.” Since Cameron Yamada had borrowed a towel from the neighbor, he comes to return it freshly washed.
When the neighbor touches the returned towel, it’s just as fluffy as the marshmallows she was holding! Using marshmallows, the ad expresses how incredibly soft and fluffy laundry becomes with Bold, which contains fabric softener.
The Cameron Yamada appearing here is actually the second generation! Unfortunately, details like his real name are not publicly disclosed.
P&G Bold “Uttori Bounce” VersionYuko Ogura, KAYTRANADA and Kaylyn (Keirin) Russo
This commercial highlights that Bold contains fabric softener, brightly promoting its soft finish.
It shows Yuko Ogura and Cailin Russo bringing their faces close to freshly dried laundry, and their smiles convey the softness and rich fragrance.
The sparkling light effects in the sunny setting also help accentuate the sense of glamour.