[2026] Bold’s historical commercials: spotlight on the funny series of ads
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
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[2026] The history of Bold commercials: spotlight on the funny series (21–30)
P&G Bold “Packed with Pink” EditionMiranda Kerr
Note also that the Bold liquid is pink—the commercial portrays a sense of glamour even from its appearance.
It shows Miranda Kerr returning from shopping, and the large stack of Bold behind her conveys trust in its glamour and effectiveness.
The visuals overall emphasize pink, further highlighting the fragrance’s luxurious feel.
P&G Bold “Laundry That Lifts Your Mood” VersionYuko Ogura, KAYTRANADA and Kaylyn (Keirin) Russo
This commercial brightly conveys that using gel pods saves you the trouble of measuring and makes laundry easier.
It shows Kailyn Russo tossing a gel pod into the washing machine and Yuko Ogura reacting with surprise at how convenient it is.
The constant smiles are also a key point, communicating that this ease makes doing laundry more enjoyable.
[2026] Bold’s all-time commercials: Spotlight on the funny series (31–40)
P&G Bold 2016Moe Yamaguchi, Cailin Russo
This commercial conveys the softness and rich fragrance of laundry washed with Bold through Moe Yamaguchi’s expressions as she’s wrapped in it.
As Moe Yamaguchi shows a blissful look, Kaylin Russo appears and explains that it’s thanks to Bold’s effects.
The combination of the bright, sunny scenery with her happy expression clearly communicates how effective it is.
P&G Bold 2008Hideo Ishiguro, Daisuke Naito
This commercial conveys, through an exchange between Hideo Ishiguro and Daisuke Naito, that using Bold fabric softener can restore a towel’s softness.
When Daisuke Naito looks saddened that his towel has become less soft, Hideo Ishiguro hands him a new towel, and Naito’s face lights up with happiness at how soft it feels.
But just when you think it’s a brand-new towel, it turns out they only used Bold—clearly showcasing how effective it is.
P&G Bold Laundry Daimyo “Aroma Diffuser” EditionFuma Kikuchi
When it comes to the popular commercial series featuring Fuma Kikuchi, many people will think of the “Laundry Lord.” This time, in the ‘Aroma Diffuser’ edition, Kikuchi—playing the blindfolded Laundry Lord—is comically depicted being surprised by the fresh scent in a room where laundry has been dried indoors.
P&G Bold Laundry Daimyo ‘The Scent Changes’ / Laundry Prince ‘Perfect with Just One, Even at Night’Fuma Kikuchi, Katsumi Koba
This is a commercial where Fuma Kikuchi, appearing as the Laundry Lord or Laundry Prince, promotes the fragrance of Bold detergent.
He conveys the change in scent from when the clothes are hung to dry to when they’re worn, and how the fragrance lasts a long time, through expressions of surprise.
His satisfied smiles and lively movements comically highlight the product’s appeal, clearly reinforcing Bold’s friendly, everyday image.
P&G Bold “Bath” Version
It’s a commercial that feels just like a scene from a romantic movie! You know those classic moments where someone falls in love at first sight on a bus—so relatable.
The detergent’s cleanliness and softness really come through; it’s a lovely ad.
The child is adorable too, giving the whole video a heartwarming feel.
It kind of makes you imagine what happens to these three afterward, doesn’t it? I think it’s a great commercial that also conveys the fluffy, soft feel of the fabric softener!
