[2026] Bold’s historical commercials: spotlight on the funny series of ads
Bold, a laundry detergent with fabric softener, is very popular.
It used to be well-known for the series featuring Yamada Cameron, a neighborly character.
More recently, the “Laundry Daimyo” series starring Fuma Kikuchi has been drawing attention.
All the commercials are humorous and fun to watch, and many people have probably been curious after seeing them on TV.
In this article, we’ll introduce all the Bold commercials that have aired so far.
Be sure to look out not only for Fuma Kikuchi, but also for the overseas actresses who have repeatedly played Yamada Cameron over the years.
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[2026] Bold’s all-time commercials: Spotlight on the funny series (31–40)
P&G Bold: “Refreshing Soda” VersionKarolina Pisarek, Yuko Ogura
Yuko Ogura shows up with some soda to visit Karolina Pisarek, the fifth-generation Yamada Cameron, who’s doing the laundry.
Despite Ogura’s kind offer to take a break with some fizzy soda, a gust of wind sends the laundry flying and sticking to her face.
But the laundry is as crisp and refreshing as soda! The reason? Bold now contains Lenor Deodorant, known for its clean, refreshing scent.
In the end, the two felt even more refreshed than from drinking soda—making for a Bold commercial to remember.
P&G Bold “Nadepita-pon”Karolina Pisarek, Yuko Ogura
Bold laundry detergent wipes out odors on clothes in an instant, with the magic phrase “Nade-Pita-Pon.” This commercial features the fifth Yamada Cameron, played by Polish model Karolina Pisarek, alongside Yuko Ogura.
Everyone’s at a barbecue, but after that—surprise—it’s a classroom visit for the kids! You’d normally worry about that lingering barbecue smell on your clothes, but if you’ve washed with Bold, just a gentle stroke makes the odor stick-fast disappear, and—pon!—it releases a pleasant detergent fragrance.
With Bold, you’re covered even when plans pop up suddenly.
After watching this ad, Yuko Ogura won’t be the only one envying Ms.
Yamada for using Bold!
P&G Bold “Platinum Beach” VersionKailin Russo
Bold Gel Ball makes you feel like you’re on a refreshing beach—even when your laundry is drying indoors.
The housewives visiting Cameron Yamada’s home are amazed that, despite laundry hanging all over the place, there’s none of that typical musty indoor-drying smell.
They suspect an antibacterial compact detergent, but what was used is Bold Gel Ball! With it, you can avoid unpleasant indoor-drying odors and enjoy a lovely fragrance.
The Cameron Yamada who appears here is the fourth-generation Keilani Russo, a working model—she’s even appeared in a Justin Bieber music video!
P&G Bold “The Ultimate Masterpiece of Whiteness and Fragrance”Kailin Russo
In this Bold gel ball commercial, Keirin Russo of the fourth-generation Yamada Cameron appears dressed like a kabuki actor.
The Bold gel balls brought in by a stagehand in black are easy to use and quickly remove stubborn stains without any hassle.
The ad comically highlights the gel balls’ convenience by incorporating kabuki movements—striking mie poses and performing roppō exits.
It even ends with a dramatic “flying” scene to show off freshly cleaned laundry made beautiful by Bold’s gel balls.
This approach—more than just a straightforward product intro—really piques viewers’ interest!
P&G Bold “Shocking Visitors” VersionSydney Hamilton
A Bold detergent commercial featuring Sydney Hamilton, who works as an actress and played the first Yamada Cameron.
Because the neighborhood association president was coming, Yamada Cameron put on a kimono, did the laundry, and frantically prepared to welcome him.
But when the president arrived, she accidentally splashed him with a towel! It’s a chilly moment, but the president notices that the towel that hit him is soft and smells wonderful, so he doesn’t get angry and instead revels in its fluffiness.
It shows just how powerful Bold is—so effective it makes you forget to be offended!
[2026] The history of Bold commercials: Spotlight on the funny series (41–50)
P&G Bold “Shopping” VersionMiranda Kerr
A Bold detergent commercial features Miranda Kerr playing the third-generation Yamada Cameron, shown buying a huge amount of Bold at a supermarket.
Even as she walks with a cart full of Bold, her beautiful stride is worthy of a top model.
The reason she’s purchasing so much Bold is because the packaging got cuter! Bold already had a pop feel, but the new design is even more charming and sure to captivate women.
Hearing Miranda say in Japanese, “Datte kawaii n da mon” (“Because it’s so cute!”) makes your heart skip a beat.
P&G BoldTetsuji Tamayama, Asashoryu
In the commercials from the period when Tetsuji Tamayama was the main star, Asashoryu—a former sumo wrestler from Mongolia and the 68th yokozuna—makes a guest appearance.
He shows up with the vibe of a tough, intimidating big brother, but the way he’s wiped down with a pure white towel and then rubs his face against it with a beaming smile is somehow so cute and endearing! I never expected Asashoryu, who had a rather brazen image, to make a face like that!