A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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Compilation of Calpis commercials. The charm lies in direction that evokes youth and nostalgia! (31–40)
Asahi Soft Drinks Calpis Water: “July 7 Is the 105th Birthday of Calpis” (version)Masami Nagasawa
This commercial commemorates July 7th, Calpis’s birthday, and evokes a sense of the brand’s history.
The footage shows Masami Nagasawa enjoying Calpis, with a bright atmosphere and patches of blue sky that conjure the drink’s refreshing taste.
The song used is Aimyon’s “Lucky Color,” whose light rhythm and vocals further underscore Calpis’s refreshing quality.
Asahi Soft Drinks Calpis Water “A Place I Can Return to”Ami Toma
The commercial “Return to Myself” depicts moments when the refreshing taste of Calpis helps reset your mood.
The clear blue sky and Ami Toma’s radiant smile evoke the drink’s crisp, refreshing feel.
The BGM features Aimyon’s song “Lucky Color,” whose forward-looking lyrics perfectly match the commercial’s theme.
Asahi Soft Drinks Calpis Water “The Face You Make When You Drink Calpis” editionMasami Nagasawa
The “Calpis Face” edition, where a girl drinks milk-diluted Calpis deliciously.
The young actress’s expressions are adorable and memorable.
The background music features Aimyon’s song “Lucky Color.” It’s a refreshing, catchy track that’s very characteristic of Aimyon.
Asahi Soft Drinks Calpis Water “Kick off summer with Calpis!” Version
This Calpis commercial began airing in April 2015.
The video features Masami Nagasawa, the actress well-known for appearing in Calpis ads.
The main focus is Nagasawa drinking Calpis with children, promoting the idea of kicking off summer with Calpis.
Everyone in the ad looks like they’re enjoying it so much that it makes you want to have a drink yourself.
Asahi Soft Drinks Calpis Soda “Keep Running Through Life” (Version)
In the Calpis Soda commercial featuring Masaki Okada playing a young man sprinting through each day, the exhilarating sound and powerful vocals perfectly match the ad’s image.
After club activities or a hard day’s work, it really makes you want to chug some Calpis Soda.