Citizen commercials roundup: watch ads that captivate with both music and performers
Although Citizen is a watch brand originating from Japan, it is notable for enjoying strong support not only domestically but also overseas.
The company actively airs commercials, and many of you have probably seen ads for various models.
In this article, we’ll showcase all the Citizen commercials that have aired so far.
In addition to the appeal of each model, the beautiful cinematography and star-studded casting are also highlights, so please keep an eye out for those aspects as you watch.
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- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- CASIO commercials roundup: G-SHOCK and digital piano ads
- [Zurich Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- Kirin commercials: A collection of ads drawing attention for their performers and songs
- Compilation of McDonald’s commercials: a collection of ads featuring popular, captivating performers
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Citizen commercial roundup: Watch ads (1–10) that captivate with both music and performers
Citizen Watch Attesa: Blue Universe Collection Part 2, expressing the brilliance of stars floating in space
This commercial promotes the second installment of Citizen Attesa’s Blue Universe Collection, strongly emphasizing its visual beauty.
As described, it expresses the sparkle of stars floating in space: the glitter embedded in the black dial creates a striking sense of elegance.
The imagery also powerfully conveys a premium, exclusive feel through the layered interplay of subdued blue and black.
CITIZEN Watch CAMPANOLA “Be Romantic.” Edition
This is a commercial that introduces CAMPANOLA, one of the brands developed by Citizen, and speaks about the sentiments embedded in its design.
The overarching theme is contemplating the vastness of the universe, and the star-like design clearly conveys the romance of space.
It also showcases the luxury of products like the Celestial Mirror through their slow, graceful movements.
CITIZEN Watch PROMASTER × Surfing “Connor O’Leary” SPECIAL MOVIEConnor O’Leary
This commercial shows Australian professional surfer Connor O’Leary riding a wave, along with boys enthusiastically cheering as they watch him.
Connor is wearing a PROMASTER on his wrist, powerfully highlighting its high water resistance and active design.
Citizen commercial roundup: Watch ads where the music and cast are part of the charm (11–20)
CITIZEN Watch PROMASTER RIDING BEYOND LIMITSConnor O’Leary
It’s a cool commercial that shows Australian pro surfer Connor O’Leary riding waves alongside audio from his interview.
Many viewers were likely moved by his words: “Just as I once admired someone, I want to become a surfer admired by the younger generation, and that’s why I’ll keep striving for the top.” The PROMASTER shining on his wrist looks all the more appealing because of it.
Citizen Watch Satellite Wave X: Introducing the ‘Satellite Wave X,’ which inherits the distinctive design of the ‘Satellite Wave F100.’
This is an introductory video for the Satellite Wave X, which uses a silhouette inspired by artificial satellites.
Many men may feel a sense of romance in the dial that recreates a deep, cosmic sparkle evoked by satellites.
The product’s concept is clearly expressed through the visuals.
CITIZEN Watch ATTESA Eco-Drive radio-controlled watch with the Luna Program, an automatic moon phase calculation feature
This is a video introducing the Attesa, equipped with a Luna program that automatically displays the moon age using a proprietary calculation program.
By focusing on its standout moon phase feature and showcasing the beautiful dial and design details, it conveys the product’s appeal without leaving anything out.
Citizen Watch xC ‘That person is xC’Keiko Kitagawa
In this commercial aired in 2018, Keiko Kitagawa wearing a xC watch is strikingly featured.
The camerawork makes it feel as if you’re watching Kitagawa from a slightly distant table while she’s having a meeting at a restaurant, and the xC shining on her left wrist is memorably highlighted.
The overall video has a refreshing tone, and the background music is Nulbarich’s “VOICE.” Released in 2018 and later included on the 2019 album “Blank Envelope,” the song is notable for its breezy melody and lyrics that depict someone striving to move forward.