Citizen commercials roundup: watch ads that captivate with both music and performers
Although Citizen is a watch brand originating from Japan, it is notable for enjoying strong support not only domestically but also overseas.
The company actively airs commercials, and many of you have probably seen ads for various models.
In this article, we’ll showcase all the Citizen commercials that have aired so far.
In addition to the appeal of each model, the beautiful cinematography and star-studded casting are also highlights, so please keep an eye out for those aspects as you watch.
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- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
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- Coca-Cola commercials: A roundup of famous ads whose cast and featured songs are making waves
Citizen commercial roundup: Watch ads (1–10) that captivate with both music and performers
CITIZEN xC hikari collection ES9496-64W “This watch is who I am today.”Keiko Kitagawa
This commercial showcases the luxury and comfortable fit of Citizen’s xC through the presence of Keiko Kitagawa wearing it.
Set in softly lit visuals that highlight her expressions and the watch, her calm demeanor conveys how naturally it blends into everyday life and a sense of relaxation.
The song that further accentuates this gentle atmosphere is Penthouse’s “Minute by Minute.” With its light, memorable piano and brass tones, the track creates a groovy feel with an easygoing rhythm.
The vocals feel relaxed yet powerful, clearly conveying a positive emotion.
CITIZEN Watch: “[Supporting Exam Takers] Time Is on Your Side.” VersionYukito Hidaka, Mana Mizuno
Citizen’s commercial “Supporting Exam Takers: Time Is on Your Side” portrays the path of effort a student has taken up to now.
In the scenes, there’s always a Citizen wristwatch by his side, prominently featured like a trusty partner.
It’s a wonderful ad that moves you with the student’s earnest expression.
The background music features an original track for the commercial by Ryo Nagano.
Citizen Watch Attesa: Blue Universe Collection Part 2, expressing the brilliance of stars floating in space
This commercial promotes the second installment of Citizen Attesa’s Blue Universe Collection, strongly emphasizing its visual beauty.
As described, it expresses the sparkle of stars floating in space: the glitter embedded in the black dial creates a striking sense of elegance.
The imagery also powerfully conveys a premium, exclusive feel through the layered interplay of subdued blue and black.
Citizen commercial roundup: Watch ads where the music and cast are part of the charm (11–20)
CITIZEN Watch CAMPANOLA “Be Romantic.” Edition
This is a commercial that introduces CAMPANOLA, one of the brands developed by Citizen, and speaks about the sentiments embedded in its design.
The overarching theme is contemplating the vastness of the universe, and the star-like design clearly conveys the romance of space.
It also showcases the luxury of products like the Celestial Mirror through their slow, graceful movements.
CITIZEN Watch PROMASTER RIDING BEYOND LIMITSConnor O’Leary
It’s a cool commercial that shows Australian pro surfer Connor O’Leary riding waves alongside audio from his interview.
Many viewers were likely moved by his words: “Just as I once admired someone, I want to become a surfer admired by the younger generation, and that’s why I’ll keep striving for the top.” The PROMASTER shining on his wrist looks all the more appealing because of it.
Citizen Watch Satellite Wave X: Introducing the ‘Satellite Wave X,’ which inherits the distinctive design of the ‘Satellite Wave F100.’
This is an introductory video for the Satellite Wave X, which uses a silhouette inspired by artificial satellites.
Many men may feel a sense of romance in the dial that recreates a deep, cosmic sparkle evoked by satellites.
The product’s concept is clearly expressed through the visuals.
CITIZEN Watch ATTESA Eco-Drive radio-controlled watch with the Luna Program, an automatic moon phase calculation feature
This is a video introducing the Attesa, equipped with a Luna program that automatically displays the moon age using a proprietary calculation program.
By focusing on its standout moon phase feature and showcasing the beautiful dial and design details, it conveys the product’s appeal without leaving anything out.