Citizen commercials roundup: watch ads that captivate with both music and performers
Although Citizen is a watch brand originating from Japan, it is notable for enjoying strong support not only domestically but also overseas.
The company actively airs commercials, and many of you have probably seen ads for various models.
In this article, we’ll showcase all the Citizen commercials that have aired so far.
In addition to the appeal of each model, the beautiful cinematography and star-studded casting are also highlights, so please keep an eye out for those aspects as you watch.
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Citizen commercial roundup: Watch ads where the music and cast are part of the charm (11–20)
Citizen Watch xC ‘That person is xC’Keiko Kitagawa
In this commercial aired in 2018, Keiko Kitagawa wearing a xC watch is strikingly featured.
The camerawork makes it feel as if you’re watching Kitagawa from a slightly distant table while she’s having a meeting at a restaurant, and the xC shining on her left wrist is memorably highlighted.
The overall video has a refreshing tone, and the background music is Nulbarich’s “VOICE.” Released in 2018 and later included on the 2019 album “Blank Envelope,” the song is notable for its breezy melody and lyrics that depict someone striving to move forward.
Citizen Watch Attesa: “On the 30th anniversary of our radio-controlled watches, we’ve developed a new movement! An elegant moon phase watch debuts!”
From Citizen’s Attesa series comes an Eco-Drive radio-controlled watch equipped with the world’s first analog automatic moon phase calculation feature, the “Luna Program”! In the commercial, various expressions of the moon are alternated with shots of the model, highlighting its appeal.
The result is a commercial that makes you want to pick up this mysterious new model, reminiscent of the moon itself!
Citizen Watch, 2020Keiko Kitagawa
Keiko Kitagawa has been the face of the watchmaker Citizen since her twenties.
In a Citizen commercial released in 2020, footage from the commercials she appeared in over the previous eight years is compiled.
The music for that commercial is by the male-female songwriting duo, Mononkul.
Their first-ever commercial tie-in, this track pairs vocalist Sara Yoshida’s airy voice with a pleasantly languid, club-influenced melody.
In sync with the tagline “Let’s start a new time,” it’s a song that seems to make the new future beginning here sparkle with brilliance.
Citizen xC hikari collection ‘This watch is the me of today.’Keiko Kitagawa
It’s a commercial that shows Keiko Kitagawa wearing Citizen’s xC while delivering a powerful message about what a wristwatch truly is.
The key point here is being true to yourself, highlighting how the xC has an elegant sparkle that makes you want to wear it for your own sake.
Amid the glamorous visuals, her gentle expressions convey a reassuring sense that the watch will reliably support your everyday life.
Further accentuating the ad’s soft atmosphere is the song “Minute by Minute” by Penthouse.
Its shimmering sound, which incorporates brass, paired with vocals that are both tender and strong, leaves a lasting impression and evokes a sense of joy.
CITIZEN ATTESA Platinum Shine Collection: “Crystal Titanium Shines Beautifully”
This commercial closely and clearly showcases the Citizen Attesa, straightforwardly highlighting its stylish design.
The expression of light-reflecting brilliance is also a key point, conveying that the design uses crystalline titanium.
It seems to carry the wish for viewers to feel a sense of radiant luxury right from their wrist.