Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
Speaking of Ebara, the sound logo in their commercials—“Ebara Yakiniku no Tare!”—really stands out, and it gives a strong impression that they’re a company that makes yakiniku sauce.
However, in reality, Ebara also produces a wide range of seasonings beyond yakiniku sauce, such as hot pot soup bases, quick-pickle mixes, and curry roux.
In this article, we’ll introduce a whole lineup of Ebara commercials.
There are plenty of ads that will make you hungry just by watching, so be sure to take your time and enjoy them.
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Ebara commercials: A collection of ads for seasonings, starting with Yakiniku Sauce (1–10)
Ebara: “Ebara, by your side in every memory.”

This is a commercial from Ebara that looks back on past memories triggered by yakiniku sauce.
The protagonist is a struggling comedian, and the narration says, “My senior always used to cook dishes flavored with yakiniku sauce for me, but one day I tried dipping actual meat in the sauce for the first time.” It captures a small, touching slice of the story, and it probably left many viewers curious to see what happens next.
Ebara Petit Nabe “Live Demo: Yose Nabe” / “Live Demo: Rich Miso Nabe”Koji Seto


This is a commercial for Ebara’s Petit Nabe, which lets you make hot pot easily.
However, the CM doesn’t feature hot pot this time—it showcases arranged recipes using Petit Nabe! Koji Seto appears in the ad, stir-frying leftover meat and vegetables, then finishing with Petit Nabe for seasoning—done! It highlights how you can quickly make a stir-fry with authentic flavor, and many viewers were probably surprised, thinking, “I didn’t know you could use it like that!”
Ebara Foods “Golden Taste” – “Chicken Karaage” version / “Pork Chop” versionGaku Hamada


This commercial showcases how to use Ougon no Aji (Golden Taste) by featuring Gaku Hamada cooking.
While the sauce is strongly associated with yakiniku, the ad shows it being used for dishes like karaage and pork chops, conveying deliciousness through the appearance of the food and the expressions when tasting it.
It clearly communicates the message that they want people to easily incorporate it into their everyday cooking.


