Essential commercials: A compilation of commercials for the hair care brand by Kao.
Essential is a hair care brand by Kao that has been loved as one of the company’s flagship brands since its debut in 1976.
From the very beginning, the brand has actively produced TV commercials, and you’ve likely seen quite a few Essential ads over the years.
In this article, we’ll introduce all of the Essential commercials that have aired so far.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Essential commercials. A compilation of commercials for the hair care brand by Kao (21–30)
Kao EssentialSho Sakurai, Mizuki Yamamoto
In the commercial aired in 2014, the brand switched from featuring trendy female celebrities to using Sho Sakurai from the male group Arashi.
Compared to previous ads, it emphasizes the product’s effectiveness over its image even more.
The song is an original piece, performed by Maia Hirasawa, a Japanese-Swedish singer who had also been featured in past campaigns.
Kao Essential: “A Sparkling Morning Begins”NewJeans
In the commercial for the shampoo Essential Premium, “A Sparkling Morning Begins,” NewJeans makes an appearance.
The ad is crafted almost like one of their music videos, resulting in visuals that exude a refreshing vibe.
Their song “Bubble Gum” is also used as the BGM.
Like the commercial, it has a calm atmosphere, and besides this CM, it has also been chosen as the theme song for Mezamashi 8.
Kao EssentialSILVA
In a 2001 commercial, singer SILVA appeared and performed a cappella within the ad.
Her overwhelming, powerful vocals made it a highly appealing commercial that really spurred the desire to buy.
At the time, SILVA was hugely popular for her big-sister persona and candid, no-nonsense talk.
Kao EssentialEriko Kusuda
Eriko Kusuda appears in this commercial from the 1980s.
The music is by Masami Sato, a classical guitarist who was a member of the 1970s acoustic fusion group Carioca.
The tone of the gut guitar is gentle, isn’t it?
Kao EssentialFumino Kimura
In a commercial aired in 2017, Fumino Kimura appeared.
Ai-in, which handled the music, is a company that plans and produces commercial music as well as music for TV, radio, and films.
Maia Hirasawa, who has sung the Essential commercial song multiple times, is also affiliated with Ai-in.