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FamilyMart Commercial Compilation [With You, as Your Convenience Partner]

FamilyMart Commercial Compilation [With You, as Your Convenience Partner]

Last updated:2026/1/23

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

FamilyMart is a nationwide convenience store chain recognizable by its green and light blue signboard.

Chances are, there’s one in your area too.

And when it comes to FamilyMart commercials, the famous catchphrase is “Anata to, konbini, FamilyMart” (“With you, the convenience store, FamilyMart”).

Seeing that line might make many people naturally say it in rhythm.

In this article, we’ll introduce a selection of FamilyMart commercials all at once.

Take a look, paying attention to the occasions when they feature star-studded casts.

FamilyMart Commercial Compilation [With You, As a Combo] (1–10)

FamilyMart: “This year too, it’s definitely delicious! Rich Cheese-in Famichiki” editionNEW!Rikako Yagi

This year, it’s bound to be delicious again! Famichiki with rich cheese inside

This commercial promotes the limited-time return of FamilyMart’s Rich Cheese-in Famichiki, conveying its delicious taste and the sense of excitement it brings.

The imagery of waves of cheese surging in is striking, strongly reinforcing the impression of rich, intense flavor.

With Rikako Yagi smiling throughout, it also effectively emphasizes how tasty it is.

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FamilyMart Convenience Wear “Color Tunnel” versionNEW!

Convenience Wear: Color Tunnel Edition - 30 seconds

This commercial focuses on the clothing line rolled out at FamilyMart, highlighting its convenience and attention to detail.

The scenes of people smiling in colorful fashion are striking, effectively conveying the brand’s commitment to design, the technology behind it, and a sense of uplift.

Gently underscoring the fun atmosphere depicted in the visuals is the song Ue o Muite Arukou, performed by Yuki Chiba.

The tender melody, delivered with a calm vocal, evokes a steadily rising sense of exhilaration.

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FamilyMart “Exquisite Debut! Fluffy-Melty Egg Bento” EditionRikako Yagi

A masterpiece is here! Fluffy, melt-in-your-mouth egg bento

This is a commercial that promotes, with a bright tone, new FamilyMart items made with fluffy eggs.

Featured dishes include Tianjin fried rice and keema curry, which not only boast the quality overseen by renowned restaurants but also convey the uplifting feeling that eggs bring.

Seeing Rikako Yagi enjoying these dishes is another key point, as her smile clearly communicates the deliciousness and emotion.

Together with vivid visuals inspired by the color yellow of eggs, the content aims to convey a sense of exhilaration.

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FamilyMart: Strawberry Picking Draped in Famima WhiteKotaro Yoshida, Rikako Yagi

Strawberry Picking in FamilyMart White - 15 seconds

This is a promotional commercial for a limited-time fair featuring white desserts made with strawberries.

Kotaro Yoshida and Rikako Yagi, dressed in strawberry-patterned outfits, make an appearance and savor the strawberry desserts.

Yoshida’s cute performance, perfectly matched to the whimsical, fairytale-like visuals, leaves a striking impression.

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FamilyMart November Rice Ball Campaign: “Deliciousness, to a New Dimension.”Shohei Ohtani

Deliciousness, to a new dimension. TV commercial

When Ohtani appeared at the press conference, everyone wondered what he would talk about…

To our surprise, he began by saying that FamilyMart’s rice balls have evolved and become even more delicious.

The unexpected remark caused a stir in the room, but everyone was captivated by the sight of Ohtani enjoying the rice ball so appetizingly! With it being billed as a “new dimension of deliciousness,” it’s no wonder so many people are curious!

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FamilyMart “Famichiki Age-Age Festival” VersionKotaro Yoshida, Rikako Yagi

Famichiki Age-Age Festival – 15 seconds

This is a promotional commercial announcing a limited-time campaign where you can get coupons and merchandise when you buy Famichiki.

It features Kotaro Yoshida and Rikako Yagi, who are familiar faces from FamilyMart commercials, but here they play gyaru-style characters saying “Age~.” The contrast with their usual personas creates a striking, highly impactful ad.

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FamilyMart FamilyMartVision ‘You Can Watch It In-Store’ Version A / ‘You Can Watch It In-Store’ Version B

FamilyMart Vision “You can watch it in the store” Version A, 15 seconds

FamilyMart Vision “You Can Watch It In-Store” Ver. B (15 seconds)

This commercial introduces what you can watch on FamilyMart Vision, the in-store media installed at FamilyMart locations nationwide.

It showcases, with actual footage, the variety of content available—music, sports, weather, and more.

Some content is exclusive to this platform, so you might find yourself lingering in the store longer than expected.

By showing people enjoying the unique content on a large screen, it effectively conveys the sense of excitement in the moment.

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