Glico’s commercial song. A popular jingle
Speaking of Glico, the billboard in Dotonbori, Osaka, is extremely famous.Didn’t everyone eat Glico’s caramels in the red box when they were little?We’ve put together a collection of commercial songs from Glico, which could be called a national confectionery brand.It’s a must-listen playlist full of classic tracks that have featured many popular idols and celebrities.
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Glico’s commercial songs: Popular commercial tunes (11–20)
Love MemoryMatsuzaki Shigeru
Known for its overwhelming vocals and the buzz around Matsuzaki’s signature “black” persona, this is Shigeru Matsuzaki’s biggest hit, still performed on music shows today.
Released in 1977, it was used in a commercial for Ezaki Glico’s Almond Chocolate, which led to his first appearance on the Kōhaku Uta Gassen.
MajesticB’z
This is a commercial depicting a warm conversation between Sara Minami and Rie Miyazawa, a mother and daughter connected through Pocky.
Noticing that her daughter, who has experienced transferring schools, is struggling, the mother uses Pocky as a conversation starter to gently draw out her worries—beautifully expressing the kindness of family.
Just as the mother and daughter’s conversation heats up, Koji Okura, the father, comes home; his unknowing expression further highlights the fun atmosphere.
The song that underscores the warmth expressed in the visuals is B’z’s “Majestic.” Within the group’s signature power, you can also sense a calm air, from which a forward-looking strength comes through.
Share The LoveTHE Sharehappi from Sandaime Jē Sōru Burazāzu from Eguzairu
This commercial features Hiroomi Tosaka, Takanori Iwata, and Naoki Kobayashi expressing the fun of sharing Pocky through stylish dance.
They make a surprise visit to a high school and perform, drawing the students in and spreading the circle of fun.
The song that captures this stylish yet lively vibe is “Share The Love.” The CM mainly uses the instrumental break, where a beat with a distinctive brass timbre creates a lightness that makes the dance stand out.
Joyfulikimonogakari
It’s a commercial with a unique worldview where Shiori Kutsuna appears in town and draws many people in with the Pocky dance.
You can really feel the fun as townspeople who are initially bewildered are gradually captivated by Shiori Kutsuna’s powerful smile and light-footed dancing.
The song that further highlights the joy and exhilaration of the dance is Ikimono-gakari’s “Joyful.” The layered vocals over the light, buoyant sound emphasize the sense of fun, and the dynamic shifts in the singing evoke the feeling of hearts and bodies bouncing along.
Heart to HeartAina ji Endo
This commercial announces that Ainá the End will appear at the Pocky Music Festival and expresses the excitement and anticipation surrounding it.
The key feature is the switching between smartphone footage and on-site footage, conveying that there are many different ways to enjoy the event.
The song sung to heighten expectations for such an event is Ainá the End’s “Heart to Heart.” Her powerful vocals layered over a band sound are striking, and their momentum conveys a determination to move forward.
Fashion Leader feat. Soy SauceNanawo Akari
This commercial edits together dances by a variety of people holding Pocky, bringing them together as a single piece.
With the freedom in costumes and choreography, each person’s individuality shines, and that’s exactly why you can feel a kind of bond in everyone enjoying Pocky together.
The song that further highlights the fun of the dance is Nanao Akari’s “Oshare Banchō feat.
Soy Sauce.” Compared to ORANGE RANGE’s original, it gives a poppier impression, and its light arrangement really conveys the sense of fun.
Glico’s commercial songs: Popular jingle tracks (21–30)
MajesticB’z
This commercial features Rie Miyazawa and Koji Okura as a married couple, depicting how Pocky’s Gogo no Zeitaku (“Afternoon Indulgence”) gently enriches their time together.
After reflecting on having said too much, Rie Miyazawa suggests taking a break with Afternoon Indulgence to Koji Okura, and the ad portrays the two gradually returning to smiles, creating a warm, gentle mood.
Underscoring this tender atmosphere is the song Majestic by B’z.
Its acoustic tones and calm rhythm are striking, and when combined with the group’s signature strength, they powerfully convey a forward-looking, positive feeling.