Glico’s commercial song. A popular jingle
Speaking of Glico, the billboard in Dotonbori, Osaka, is extremely famous.Didn’t everyone eat Glico’s caramels in the red box when they were little?We’ve put together a collection of commercial songs from Glico, which could be called a national confectionery brand.It’s a must-listen playlist full of classic tracks that have featured many popular idols and celebrities.
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Glico’s commercial songs: Popular commercial tunes (11–20)
Share The LoveTHE Sharehappi from Sandaime Jē Sōru Burazāzu from Eguzairu
This commercial features Hiroomi Tosaka, Takanori Iwata, and Naoki Kobayashi expressing the fun of sharing Pocky through stylish dance.
They make a surprise visit to a high school and perform, drawing the students in and spreading the circle of fun.
The song that captures this stylish yet lively vibe is “Share The Love.” The CM mainly uses the instrumental break, where a beat with a distinctive brass timbre creates a lightness that makes the dance stand out.
Heart to HeartAina ji Endo
This commercial announces that Ainá the End will appear at the Pocky Music Festival and expresses the excitement and anticipation surrounding it.
The key feature is the switching between smartphone footage and on-site footage, conveying that there are many different ways to enjoy the event.
The song sung to heighten expectations for such an event is Ainá the End’s “Heart to Heart.” Her powerful vocals layered over a band sound are striking, and their momentum conveys a determination to move forward.
Fashion Leader feat. Soy SauceNanawo Akari
This commercial edits together dances by a variety of people holding Pocky, bringing them together as a single piece.
With the freedom in costumes and choreography, each person’s individuality shines, and that’s exactly why you can feel a kind of bond in everyone enjoying Pocky together.
The song that further highlights the fun of the dance is Nanao Akari’s “Oshare Banchō feat.
Soy Sauce.” Compared to ORANGE RANGE’s original, it gives a poppier impression, and its light arrangement really conveys the sense of fun.
traditionCHO CO PA CO CHO CO QUIN QUIN
This commercial announces that CHO CO PA CO CHO CO QUIN QUIN will be appearing at the Pocky Music Festival, building anticipation while also showcasing what kind of artists they are.
By showing live footage not only with on-site atmosphere but also as seen on a smartphone screen, it conveys both the power and the accessibility of the Pocky Music Festival.
Further heightening the excitement of the visuals is the song “tradition” by CHO CO PA CO CHO CO QUIN QUIN.
The layering of the track and vocals creates a unique sense of weightlessness, gradually amplifying the feeling that something is about to begin.
Backseat[Alexandros]
![Backseat[Alexandros]](https://i.ytimg.com/vi/FRWnF9Hmqsg/sddefault.jpg)
This commercial announces that [Alexandros] will appear at the Pocky Music Festival, where applicants and artists perform together, and it builds excitement for the event.
It starts by showing live footage on a smartphone screen, then transitions to on-site visuals, conveying a strong sense of moving closer to the goal.
The song that further emphasizes the power embedded in such simple imagery is [Alexandros]’s “Backseat.” The blend of a driving band sound and soaring vocals is striking, evoking a refreshing atmosphere and a positive, forward-looking feeling.
J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
This commercial portrays the excitement of having Pocky by your side, starting with the members of Sandaime J Soul Brothers walking down the red carpet.
As various people gather around the cheerful group, it also expresses the connections between people formed through Pocky.
The song that further highlights the fun, uplifting atmosphere depicted in the visuals is J.S.B.
HAPPINESS by Sandaime J Soul Brothers from EXILE TRIBE.
As the title suggests, the track carries an overall gentle tone, and the powerful vocals layered over its soft sound convey a positive, forward-looking emotion.
Glico’s commercial songs: Popular jingle tracks (21–30)
Sayonara CrawlAKB48
It was released in 2013 as AKB48’s 31st major single.
The centers for this song were Yuko Oshima, Mayu Watanabe, Tomomi Itano, and Haruka Shimazaki.
It’s a cute, summery pop track.
It was used as the commercial song for Ezaki Glico’s PaPiCO in the “Compatibility Diagnosis PaPiCO” and “Really Splitting a PaPiCO in Half” ads.