[Hebel Haus Commercials] Popular and Historical Commercials Summary [2026]
When it comes to commercials for Hebel Haus, the housing brand by homebuilder Asahi Kasei Homes, many people remember the striking ads featuring the house-shaped character Hebel-kun saying “Hi.” In recent years, a wide range of commercials have aired, from stylish spots that reflect each home’s concept to humorous ones.
The sleekly portrayed Hebel Haus buildings in particular are likely to inspire admiration among viewers.
In this article, we’ll introduce a whole collection of those Hebel Haus commercials!
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[Hebel Haus Commercials] Popular and Historic Commercials Summary [2026] (1–10)
Hebel Haus “RATIUS | RD” Concept Movie
This is a commercial that highlights the strength of Hebel Haus’s 50th-anniversary new home model, “RATIUS | RD.” It begins with visuals that line up the materials composing the house, directly emphasizing the commitment to materials and their strength.
The overlay of numbers, letters, and lines on the materials is noteworthy as well, evoking blueprints and conveying a sense of the development history.
By showcasing the use of carefully selected, robust materials, the ad powerfully communicates that this is a home where you can live with peace of mind.
Hebel Haus TalkingHAUS “Inheritance” Version
This is the commercial for Hebel Haus aiming to build homes you can live in for a long time: Talking HAUS “Inheritance” edition.
A cube like a Rubik’s Cube—resembling a Hebel Haus—looks back on the homes Hebel Haus has built so far.
Hebel Haus pursues “sustainability,” aiming for the sustainable development of people, society, and the global environment.
Rather than treating homes as disposable after building them, the company introduces its 60-year free inspection program to help residents stay in their homes as long as possible.
It conveys their goal of ensuring that even decades later, children’s generations—or another family—can live there with peace of mind.
HEBEL HAUS TalkingHAUS “Rental Housing” Version
In the era of 100-year lifespans, the Hebel Haus commercial, Talking HAUS: “Rental Housing,” conveys the message of providing homes tailored to each individual.
It suggests that parents raising children will naturally gather in places where other families are doing the same, while older adults will come together in communities where they can interact with peers of the same generation—making it normal for homes to change according to people, age, and environment.
The various shapes that appear throughout—triangles, hexagons, and more—seem to symbolize that each person’s way of living and lifestyle is free and unique.
[Hebel Haus Commercials] Popular and All-Time Commercial Compilation [2026] (11–20)
HEBEL HAUS: A home that keeps thinking about family. “Door” edition / “James Family” edition / “Anteru Family” edition
This commercial focuses on a European home that has supported a family for nearly 100 years, and it also conveys the company’s commitment to adopting the materials used there.
It highlights the strength of a wall material called ALC concrete and explains how adjusting it to the surrounding environment leads to longer-lasting homes.
The visuals embody a warm yet strong conviction: to bring to Japan the kind of welcoming spaces found in European homes that have watched over families for generations.
It’s an engaging concept unique to a housing manufacturer, exploring the relationship between family bonds and homes built to last.
Hebel Haus: “The Story of the UFO” / “The Story of the Hairstyle” / “The Story of the Sunflower” / “The Story of the Cram School” / “The Story of the Birthday Party” / “The Story of Jumping Around”
This commercial features Ram-kun, who appears as the image character for Hebel Haus, gently singing about what he looks for in a home.
It mainly showcases the appeal of three-story houses, pairing the song with various calm, everyday moments to convey a commitment to creating a soothing living space.
The softly flowing track that underscores this sense of tranquility is Hiroshi Kawagoe’s “Ikkai yori, Nikai yori, Sankai no Uta” (Rather Than the First Floor, Rather Than the Second Floor, The Song of the Third Floor).
The choice to write the title in hiragana is also noteworthy, giving the impression that it speaks not only to the merits of the property but also to the importance of trying again and again.
Hebel Haus “Living in the Country You Love”
This is a calm, gentle commercial that depicts the idea that having a home where you can live with peace of mind is what lets you continue living in the country or place you love.
By also showing the technology that makes a sturdy house possible, it conveys a strong sense of robustness and security.
Further emphasizing the affection for such a place and the serene atmosphere is the song “Sayonara no Mukougawa,” sung by TeN.
With a sound and vocals that faithfully reflect the gentle mood of the original, it conveys a rich sense of depth and warmth.
HEBEL HAUS: “Proposing” a disaster-resilient home
A series of commercials from Hebel Haus for homes that can withstand strong shaking and other disasters, titled “Homes Strong Against Disasters.” The series follows stages like proposing and greeting the parents, and this is the first one: the “Proposal” episode.
He offers a ring, saying, “No matter what happens, I’ll protect you for the rest of my life.” She’s delighted and says, “It’s a promise.” But he casually adds, “Not me, though.” It’s one of those commercials that makes you want to retort, “So it’s not you?!”
