When it comes to commercials for Hebel Haus, the housing brand by homebuilder Asahi Kasei Homes, many people remember the striking ads featuring the house-shaped character Hebel-kun saying “Hi.” In recent years, a wide range of commercials have aired, from stylish spots that reflect each home’s concept to humorous ones.
The sleekly portrayed Hebel Haus buildings in particular are likely to inspire admiration among viewers.
In this article, we’ll introduce a whole collection of those Hebel Haus commercials!
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[Hebel Haus Commercials] Popular and Historic Commercials Summary [2026] (1–10)
HEBEL HAUS A home that keeps thinking of family. “The House with Margin” edition

This commercial expresses, through drama-like visuals, how even within a family each person has different interests, and how Hebel Haus aims to create a space where each can freely enjoy what they love.
It portrays everyone spending time in their own way and showing relaxed expressions, which conveys that it’s a calming space.
While they each spend time freely, the scenes of them exchanging words also let you feel a sense of kindness and warmth.
It quietly depicts ideas about what family means and the importance of leaving room in time and space.
HEBEL HAUS “Things I Want to Try on the Third Floor!” version

A three-story house where three generations—parents, children, and grandchildren—live together.
The commercial shows them actually doing the things they want to try in that three-story home, making their dreams come true.
Scenes depict the three generations enjoying life and play with a free-spirited imagination: water play, dancing, playing with light, even trying to summon a UFO.
The original song for the commercial is “Sora no Shita de” sung by Tomofumi Tanizawa, which is bright, pop, and a perfect match.
Hebel Haus ‘Crowded Train’ Version / ‘Camping’ Version

A commercial where Ram-kun, a cute sheep character, captures everyday moments and recommends three-story houses.
Ram-kun getting jostled on a packed train and pressed against the door, Ram-kun grooving to a street performance, Ram-kun cooking yakisoba on a camping trip—he’s adorable in every scene! Despite being so cute, his real name is Masanaga Ramu (written 羅務正永 and pronounced “Ramu Masanaga”).
So cool—almost too cool.
HebeHaus “RATIUS | RD FINEST VILLA” Concept Movie

This commercial straightforwardly conveys what Hebel Haus’s new home model, “RATIUS | RD FINEST VILLA,” is all about.
It strongly communicates the feel of ordinary daily life bathed in gentle sunlight and the idea of a space that supports happiness.
The interior’s focus on the color of the sunlight and the warmth of wood matches beautifully, further emphasizing a sense of warmth.
The slow-motion portrayal of the characters suggests both an intent to showcase the home and an image of savoring the happiness found there.
Hebel Haus TalkingHAUS “Inheritance” Version

This is the commercial for Hebel Haus aiming to build homes you can live in for a long time: Talking HAUS “Inheritance” edition.
A cube like a Rubik’s Cube—resembling a Hebel Haus—looks back on the homes Hebel Haus has built so far.
Hebel Haus pursues “sustainability,” aiming for the sustainable development of people, society, and the global environment.
Rather than treating homes as disposable after building them, the company introduces its 60-year free inspection program to help residents stay in their homes as long as possible.
It conveys their goal of ensuring that even decades later, children’s generations—or another family—can live there with peace of mind.
Hebel Haus “Living in the Country You Love”

This is a calm, gentle commercial that depicts the idea that having a home where you can live with peace of mind is what lets you continue living in the country or place you love.
By also showing the technology that makes a sturdy house possible, it conveys a strong sense of robustness and security.
Further emphasizing the affection for such a place and the serene atmosphere is the song “Sayonara no Mukougawa,” sung by TeN.
With a sound and vocals that faithfully reflect the gentle mood of the original, it conveys a rich sense of depth and warmth.
Hebel Haus: “The Story of the UFO” / “The Story of the Hairstyle” / “The Story of the Sunflower” / “The Story of the Cram School” / “The Story of the Birthday Party” / “The Story of Jumping Around”
This commercial features Ram-kun, who appears as the image character for Hebel Haus, gently singing about what he looks for in a home.
It mainly showcases the appeal of three-story houses, pairing the song with various calm, everyday moments to convey a commitment to creating a soothing living space.
The softly flowing track that underscores this sense of tranquility is Hiroshi Kawagoe’s “Ikkai yori, Nikai yori, Sankai no Uta” (Rather Than the First Floor, Rather Than the Second Floor, The Song of the Third Floor).
The choice to write the title in hiragana is also noteworthy, giving the impression that it speaks not only to the merits of the property but also to the importance of trying again and again.


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