[Hebel Haus Commercials] Popular and Historical Commercials Summary [2026]
When it comes to commercials for Hebel Haus, the housing brand by homebuilder Asahi Kasei Homes, many people remember the striking ads featuring the house-shaped character Hebel-kun saying “Hi.” In recent years, a wide range of commercials have aired, from stylish spots that reflect each home’s concept to humorous ones.
The sleekly portrayed Hebel Haus buildings in particular are likely to inspire admiration among viewers.
In this article, we’ll introduce a whole collection of those Hebel Haus commercials!
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[Hebel Haus Commercials] Popular and Historic CM Roundup [2026] (21–30)
Hebel Haus “Forever Little Sister” / “Forever Shooting Star”
This is a commercial that portrays family episodes and the feelings behind them, set in a uniquely Hebel Haus three-story home.
Ram-kun appears in various family roles, expressing what each person feels as they spend time with their loved ones.
The song that further emphasizes the warmth of family conveyed in the visuals is Hiroshi Kawagoe’s “Hebel Haus Has Been Building Three-Story Homes for Ages.” The song also clearly captures the gentleness of each family’s way of living, the emotions present there, and their thoughtful, caring attitudes.
HEBEL HAUS “Let’s think. There is an answer.”Narration: Haruomi Hosono
This commercial promotes the strength of Hebel House’s residential walls by showing experiments on the materials.
Because these high-performance walls make three-story homes possible, it emphasizes the importance of structural strength and explains that they test durability with forces stronger than those recorded in past earthquakes to ensure safety.
Even though the testing machinery moves dramatically, the wall doesn’t budge at all—communicating both robustness and the reassurance of long-term living.
HEBEL HAUS 1998
This commercial showcases how Hebel Haus brings open living to life, highlighting the ways it enriches family time.
The video depicts a family spending a summer moment in an open living space, conveying the coolness of a breeze flowing through and the joy of connecting with nature.
The gentle way the parents speak to a child who has found a cicada also expresses the comfort and warmth of time spent together as a family.
The film embodies Hebel Haus’s desire to provide a space where the people who live there can truly feel at ease.
Hebel Haus: Let’s think. The answer exists — ‘White Box’ editionNarration: Haruomi Hosono
This commercial conveys Hebel Haus’s technology for enabling a fulfilling life within limited space, supporting each person’s wish to live here even if the plot is small.
The video has a unique worldview with white rectangles set among rows of houses; precisely because the rectangles are as-yet undefined, they evoke the potential of a home.
The narration speaks from the perspective of someone who chose this place fully informed, expressing the determination to realize their ideal here.
It’s a piece that also captures the excitement of how fully a limited space can be enriched and what kind of home it will become.
HEBEL HAUS ‘HEBEL HAUS is strong against fire’ version
This commercial highlights fire resistance through the movement of the logo that appears along with Hebel Haus’s iconic “Haai” phrase.
It shows the familiar mark suddenly engulfed in flames, yet remaining unchanged, thereby expressing its strength against fire.
In the end, even the fire-breathing monster grows exhausted, suggesting that the fire resistance lasts a long time.
By consistently delivering the unchanged “Haai” phrase, the content also emphasizes a sense of reassurance.
Hebel Haus: ‘Let’s go see Hebel Haus’ edition
This commercial depicts various characters, including Ram-kun, the brand’s image character, going to see a Hebel Haus.
The gentle-toned animation gives it a light, airy feel, which conveys the wish for people to casually stop by a model home.
The storyline of everyone gathering to go together also expresses the fun of searching for an ideal home.
It also highlights the different personalities of the animals, suggesting that homes can be tailored to the people who live in them.
Hebel Haus: “Grandfather’s Wishes” (version)Ryoichi Kusanagi, Shion Sato, Keiko Shioya
This commercial depicts the interaction between a grandfather and his grandchild—a dynamic slightly different from that of a parent and child—while also conveying the appeal of Hebel Haus’s two-family homes that make it possible.
The story begins with the grandfather speaking sternly to his grandchild, but through the words voiced by Ram-kun, who pops out of his pocket, we come to understand the reasons behind it and the hidden affection.
Even if time with the father is limited, the grandfather provides solid support.
The warmth of a family that extends beyond just parent and child is clearly expressed.