[Hebel Haus Commercials] Popular and Historical Commercials Summary [2026]
When it comes to commercials for Hebel Haus, the housing brand by homebuilder Asahi Kasei Homes, many people remember the striking ads featuring the house-shaped character Hebel-kun saying “Hi.” In recent years, a wide range of commercials have aired, from stylish spots that reflect each home’s concept to humorous ones.
The sleekly portrayed Hebel Haus buildings in particular are likely to inspire admiration among viewers.
In this article, we’ll introduce a whole collection of those Hebel Haus commercials!
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[Hebel Haus Commercials] Popular and Historic CM Roundup [2026] (21–30)
Hebel Haus: ‘Let’s go see Hebel Haus’ edition
This commercial depicts various characters, including Ram-kun, the brand’s image character, going to see a Hebel Haus.
The gentle-toned animation gives it a light, airy feel, which conveys the wish for people to casually stop by a model home.
The storyline of everyone gathering to go together also expresses the fun of searching for an ideal home.
It also highlights the different personalities of the animals, suggesting that homes can be tailored to the people who live in them.
HEBEL HAUS 1998
This commercial showcases how Hebel Haus brings open living to life, highlighting the ways it enriches family time.
The video depicts a family spending a summer moment in an open living space, conveying the coolness of a breeze flowing through and the joy of connecting with nature.
The gentle way the parents speak to a child who has found a cicada also expresses the comfort and warmth of time spent together as a family.
The film embodies Hebel Haus’s desire to provide a space where the people who live there can truly feel at ease.
Hebel Haus: “Grandfather’s Wishes” (version)Ryoichi Kusanagi, Shion Sato, Keiko Shioya
This commercial depicts the interaction between a grandfather and his grandchild—a dynamic slightly different from that of a parent and child—while also conveying the appeal of Hebel Haus’s two-family homes that make it possible.
The story begins with the grandfather speaking sternly to his grandchild, but through the words voiced by Ram-kun, who pops out of his pocket, we come to understand the reasons behind it and the hidden affection.
Even if time with the father is limited, the grandfather provides solid support.
The warmth of a family that extends beyond just parent and child is clearly expressed.
HEBEL HAUS “Tower of Wind” edition
This is a commercial introducing Hebel Haus’s “Wind Tower,” which lets breezes flow through the entire interior of the building.
While city centers are often thought to have poor ventilation, Hebel Haus’s technology solves this, promoting homes where you can feel a refreshing breeze.
It portrays nature spreading within a compact space as the wind passes through, conveying both Hebel Haus’s technological prowess and its user-centric approach.
The visual of an umbrella being lifted into the air clearly shows how strong the breeze can be, which is an important point.
Hebel Haus: Let’s think. The answer exists — ‘White Box’ editionNarration: Haruomi Hosono
This commercial conveys Hebel Haus’s technology for enabling a fulfilling life within limited space, supporting each person’s wish to live here even if the plot is small.
The video has a unique worldview with white rectangles set among rows of houses; precisely because the rectangles are as-yet undefined, they evoke the potential of a home.
The narration speaks from the perspective of someone who chose this place fully informed, expressing the determination to realize their ideal here.
It’s a piece that also captures the excitement of how fully a limited space can be enriched and what kind of home it will become.
HEBEL HAUS Long-Life Program “Handshake” Version
This commercial introduces Hebel Haus’s Long-Life Program, which firmly supports living in a home for many years.
The sudden twist that grabs attention is when the image character, Ram-kun, who sings about the Long-Life Program, ends up biting a girl when she reaches out her hand.
Ram-kun is a puppet, and then Mitsunori Hirokawa appears, continuing to explain the details of the Long-Life Program.
In contrast to the visuals, the original song that explains the program is sung gently.
With a distinctive, undulating vocal style reminiscent of enka, it conveys a powerful sense of reassurance.
Hebel Haus “30 Years Later Satisfaction: Two-Generation Home Fair”Eva
This commercial promotes the idea that with Hebel Haus, you can build a multigenerational home you’ll still be satisfied with 30 years later, conveyed through a casual exchange.
It’s structured as a question to Eva: which is better, a “typical multigenerational home” or “a Hebel Haus multigenerational home you’ll still love 30 years from now”? Because the options are so stark, it’s obvious which one they want her to choose.
The way they smile and chat with each other also conveys a wish for viewers to feel at ease and casually check out the fair.