[Hebel Haus Commercials] Popular and Historical Commercials Summary [2026]
When it comes to commercials for Hebel Haus, the housing brand by homebuilder Asahi Kasei Homes, many people remember the striking ads featuring the house-shaped character Hebel-kun saying “Hi.” In recent years, a wide range of commercials have aired, from stylish spots that reflect each home’s concept to humorous ones.
The sleekly portrayed Hebel Haus buildings in particular are likely to inspire admiration among viewers.
In this article, we’ll introduce a whole collection of those Hebel Haus commercials!
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[Hebel Haus Commercials] Popular and All-Time Commercial Compilation [2026] (11–20)
HEBEL HAUS: “Proposing” a disaster-resilient home
A series of commercials from Hebel Haus for homes that can withstand strong shaking and other disasters, titled “Homes Strong Against Disasters.” The series follows stages like proposing and greeting the parents, and this is the first one: the “Proposal” episode.
He offers a ring, saying, “No matter what happens, I’ll protect you for the rest of my life.” She’s delighted and says, “It’s a promise.” But he casually adds, “Not me, though.” It’s one of those commercials that makes you want to retort, “So it’s not you?!”
HEBEL HAUS: A House Strong Against Disasters – “Greeting” Version
This commercial starts with a tense, drama-like scene where a man suddenly drops to his knees and declares, “I will protect your daughter for life, no matter what!” It’s part of Hebel Haus’s series of ads about building disaster-resilient homes.
When the father snaps back, “From a young punk like you?!” the man delivers a convincing performance: “Not me!” The point is that a strong house will protect her (lol).
In the end, they all seem to get along amicably—did that really win the father over?
Hebel Haus “DOMA LIFE (Living with a Doma)” Edition
This commercial introduces “DOMA LIFE,” a lifestyle centered around a doma.
In the ad, various ways to use a doma are shown: playing together as a family, enjoying meals or tea, or turning it into a hobby space.
A doma is an area inside the house that isn’t finished with flooring, making it feel half-outdoors.
That’s why, as seen in the commercial, it’s perfectly fine to park a dirt-covered bicycle or place a wet surfboard there.
Activities that can get messy, like pottery or gardening, can also be enjoyed without worrying about dirt—or the wind and rain.
Hebel Haus conveys that people who make good use of a doma, like those in the commercial, can live richer, more enjoyable lives.
HEBEL MAISON Plus-One Plus-Nyan “A Dog’s Feelings” Version
This is a commercial introducing Hebel Haus’s pet-focused rental property series called “+Wan +Nyan.” While fairly heavy rain is falling, a couple being shown properties by a real estate agent suddenly toss aside their umbrellas and start frolicking on all fours together in the downpour.
We later learn they’re doing it to think from a dog’s perspective, but if you only see this part, it seems pretty out there (lol).
HEBEL HAUS Long-Life Program “Sheep” Version
Many of the old Hebel Haus commercials were quite memorable, weren’t they? This ad humorously and entertainingly introduces a home—a symbol of a happy family.
It features a cute sheep character named Ram-kun, who makes a charming entrance with a guitar; despite that adorable first impression, he’s actually pretty wild on the inside.
The commercial’s impact is so strong that you might momentarily forget it’s for Hebel Haus.
Be sure to check it out yourself.
HEBEL HAUS 11.1 Deregulation: ‘Statue of Liberty’ Edition
The Statue of Liberty bursts out of the water with a splash, and a voiceover says, “Hebel Haus is liberating urban living spaces.” It’s a commercial that looks like a scene straight out of a Hollywood movie.
Since it’s about liberation, they chose the Statue of Liberty.
The CM song is a cover by Aya Shimazu of the piece composed for the 1977 film New York, New York.
[Hebel Haus Commercials] Popular and Historic CM Roundup [2026] (21–30)
HEBEL HAUS ‘HEBEL HAUS is strong against fire’ version
This commercial highlights fire resistance through the movement of the logo that appears along with Hebel Haus’s iconic “Haai” phrase.
It shows the familiar mark suddenly engulfed in flames, yet remaining unchanged, thereby expressing its strength against fire.
In the end, even the fire-breathing monster grows exhausted, suggesting that the fire resistance lasts a long time.
By consistently delivering the unchanged “Haai” phrase, the content also emphasizes a sense of reassurance.
