IKEA is a Swedish-born mass retailer of furniture and household goods.
It has locations all across Japan, and many of you have probably shopped at one of their stores.
In this article, we’ll introduce a selection of IKEA commercials that have earned the brand such high popularity.
You might not immediately recall IKEA commercials, but there are plenty—from stylish, design-forward spots to ones that help you imagine everyday life with IKEA products.
Take this opportunity to watch them closely and enjoy.
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IKEA commercial. A collection of stylish, vibe-filled IKEA ads.
IKEA “Enjoy Winter with Fika Sweets”Koh Kentetsu
This commercial features Koken Tetsu conveying that IKEA also offers a variety of foods—and that you can use them to make delicious sweets.
The recipe showcased here is a scoop cake, where various products, starting with baby castella, transform into a splendid dessert.
The video exudes a calm atmosphere, evoking fika, the Nordic coffee-break culture.
IKEA: Enjoy a better everyday with small ideas. “OFTAST” version / “NISSAFORS” version
This commercial portrays IKEA tableware and furniture being used in everyday life, conveying that they support ideas that make daily living more enjoyable.
The simplicity of the design is also a key point, expressed as being perfect for turning inspirations into reality.
By showing various ideas taking shape and everyone smiling, it demonstrates a commitment to supporting happy everyday life.
IKEA “Let’s Enjoy Home More” Version
IKEA offers a wide range of furniture and home furnishings.
In one of IKEA’s commercials, children are shown playing by putting dolls into a toy storage unit, and a grandfather enjoys gaming in a gaming chair, conveying the message that life is more fun with IKEA products.
The song used in the commercial is ‘Come On!’ by the Swedish rock band The Hives.
IKEA: Different is good — Storage “TROFAST” / “BESTÅ” editions
An IKEA commercial where you can get Scandinavian furniture at an affordable price.
This time, the ad focuses on storage furniture, featuring three different items each in the “TROFAST” and “BESTÅ” segments.
The simple, cute design, functionality, and reasonable prices are portrayed as especially appealing.
