[Heisei Retro] Hit Japanese songs that defined the 1990s. Recommended J-POP classics.
When you think of the Japanese music scene of the ’90s, what kind of sounds come to mind? It was an era when million-selling hits kept emerging and CD sales marked a golden age for the music industry.
Hit songs poured from TV and radio into the streets, and everyone was humming the same tunes.
From guitar rock to dance music, from the Shibuya-kei movement to the Being-kei style, a wide variety of genres coexisted, each shining with its own unique brilliance in the ’90s.
In this article, we’ll introduce a selection of hit songs that colored that rich musical scene.
For those who lived through the era, they’ll feel nostalgic; for first-time listeners, they’ll sound fresh.
Please take your time and enjoy.
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[Heisei Retro] Hit Japanese songs that defined the ’90s. Recommended J-POP classics (141–150)
boykuroyume
Haven’t we all felt the urge to rebel against society’s stifling rules and a world full of pretense? In this song by Kuroyume, a driving rock number, a boy flips off that false paradise and believes in nothing but defiance.
Kiyoharu’s aggressive vocals lay bare the agony of struggling against the world’s absurdities with painful realism.
Released as a single in November 1997, it was featured in the Daihatsu “MOVE aerodown CUSTOM” commercial and reached No.
3 on the Oricon charts.
On the classic album CORKSCREW, it appears in an even more aggressive mix.
When you want to break through the status quo, this is a track that will surely push you forward.
Don’t avert your eyes.DEEN
This is DEEN’s fifth single, which became a million-seller and is widely known as a refreshing summer anthem thanks to its use in the “Pocari Sweat” commercial.
The lyrics by ZARD’s Izumi Sakai portray a straightforward plea—“Don’t avert your eyes”—from someone bewildered by a lover’s change.
Many listeners may feel their hearts tighten at that earnest emotion.
Shuichi Ikemori’s soaring vocals resonate over a sparkling melody that epitomizes the Being sound.
Interestingly, Ikemori himself felt a bit embarrassed by the freshness of the song at the time.
Perhaps that very purity is the charm that continues to shine even now.
suddenlyFIELD OF VIEW
A massive hit by FIELD OF VIEW from the golden Being duo: lyrics by ZARD’s Izumi Sakai and music by Tetsurō Oda.
Just hearing the guitar riff in the intro is enough for many to picture blue skies and that Pocari Sweat commercial.
Yūya Asaoka’s endlessly soaring high-toned voice captures the sparkle and exhilaration of a love that arrived, just as the title says, “suddenly.” The strikingly straightforward lyrics about love are enough to make your heart burn just by listening.
It’s an unfading anthem that makes you feel as if a scene from your own youth is coming back to life, reminding you of those bittersweet emotions you’d forgotten.
Swaying FeelingsZARD
This is ZARD’s signature song, featured in a Pocari Sweat commercial and certified a million-seller.
Even among the tracks that drove the Being boom, this one stands out for its refreshing feel.
The moment the intro starts, you can almost see the dazzling summer sunshine.
Izumi Sakai’s straight, crystalline vocals beautifully capture the thrill of a budding romance, winning the hearts of many.
The wavering emotions of longing for someone—sweet, a little frustrating—make the pure lyrics deeply relatable.
As a timeless classic, it continues to color the youth of countless listeners even today.
Dear My FriendsNagayama Miho
This is a mid-tempo pop number by Miho Nakayama, whose warm message to close friends really resonates.
She wrote the lyrics herself, portraying the gentle way she watches over and cheers on a friend in love.
It has a lovely, letter-like warmth.
The track appears on her June 1993 album “Wagamamana Actress.” It’s the kind of song that can put you in a gentle mood when you’re thinking of a dear friend or driving on a summer day.
Those who feel a sense of nostalgia will surely find it touching as well.
POSTMANYoshikawa Koji
It’s a rock number by Koji Kikkawa with a powerful guitar sound that stirs the heart.
Released in October 1996 and included on the album “BEAT∞SPEED,” which reached No.
3 on the Oricon charts, this track grips you with lyrics that convey an earnest longing for unreachable “love” and “dreams,” and the burning, impatient feelings of a protagonist who waits for them.
The passionate vocals riding over the rugged, full-bodied sound still carry a poignant sense of seeking hope.
Listen to it on a summer night when you’re wishing hard for something, or when you feel like you might lose sight of tomorrow—surely it will light a spark in your heart.
EveOkui Masami
It’s a song that, when you listen to it at summer’s end, evokes a bittersweet resonance deep in your chest.
Sung by Masami Okui, the track takes Adam and Eve as its theme, portraying loneliness and the weight of a love that’s anything but straightforward.
Included on the album “Do-can,” released in September 1998, this piece is written and composed by Okui herself.
It’s one I’d especially recommend for quiet summer nights when you want to get lost in thought or immerse yourself in the song’s profound lyrical world.