A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
In addition to the Tokaido Shinkansen connecting Tokyo and Osaka, JR Central operates conventional railway lines in the Tokai region.
Many of you have probably used the Tokaido Shinkansen at some point, haven’t you?
JR Central’s commercials, many of which feature the Shinkansen, are actively broadcast.
In this article, we’ll introduce all of JR Central’s commercials that have aired so far.
The highlights are the commercials that capture the joy of travel, and we encourage you to pay attention to the music as you watch.
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- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
JR Central CM roundup: captivating presentations that convey the allure of travel, with music worth noting! (1–10)
JR Central: Yes, let’s go to Kyoto. Early Summer 2023 “Kuyashōnin” Edition
This is a commercial from JR Central’s “Yes, Kyoto, Let’s Go” campaign encouraging tourism to Kyoto.
This time it introduces the statue of the priest Kūya, aiming to spark curiosity about its distinctive appearance and turn that into a reason to travel.
Tourism campaigns are often associated with showcasing scenery, but the unique setup of presenting the statue against a black background takes the opposite approach and really grabs attention.
JR Central: Supporting ‘Let’s Go Meet.’ “It’s not just that we’re gathering.” (version)
People boarding the Shinkansen to head to all kinds of event venues—music concerts, comedy shows, baseball games—are shown alongside the charged atmosphere at those venues.
The commercial conveys the message that they’re not just going to a venue or a gathering; they’re going to meet someone.
It’s a lovely expression that makes you feel as if the distance between you and your favorite performer has suddenly grown much smaller.
The background music is an instrumental brass arrangement of UA’s “Ai ni Ikou” (Let’s Go Meet).
Its flowing melody really sticks in your head after just one listen.
JR Central: That’s it, let’s go to Kyoto. Autumn 2023 “Nanzen-ji” EditionNarration: Tasuku Emoto
When it comes to sightseeing in Kyoto, autumn—with its beautiful fall foliage—is a particularly popular season.
This commercial spotlights Nanzen-ji, one of the most famous places for autumn colors, to showcase the charm of Kyoto in fall.
It presents a striking scene where, upon stepping outside the building, a stunning panorama of autumn leaves unfolds, while the narration powerfully conveys that every corner of Kyoto is beautiful in autumn.
The familiar phrase, “Yes, let’s go to Kyoto,” really elevates the desire to visit Kyoto in the fall.
JR Central TV commercials roundup: captivating direction that conveys the allure of travel, with music worth noting! (11–20)
JR Central: So, Let’s Go to Kyoto. Autumn 2022 “Kyoto of Light” Edition
This is the announcement commercial for the 2022 autumn edition of Hikari no Kyoto, an event where temples and shrines in Kyoto are illuminated.
The footage from Anshoji, Nagaoka Tenmangu, Iwashimizu Hachimangu, Kenninji, Tenryuji, and Ninnaji is all incredibly beautiful, isn’t it? As part of JR Central’s “Yes, Kyoto, Let’s Go” tourism campaign, this event’s commercial alone captivates you with its enchanting, dreamlike atmosphere.
JR Central Tokaido Shinkansen – New Train N700S
This is a commercial announcing that the N700S will debut as a Tokaido Shinkansen train starting in July 2020.
It features dynamic footage of the N700S racing swiftly along the tracks—imagery that should be especially exciting for Shinkansen enthusiasts.
The background music is Queen’s classic 1978 hit “Don’t Stop Me Now,” an upbeat track that leaves listeners feeling refreshed.
JR Central: Off to Nara — “Nishinokyo and the Heijo Palace Site” EditionRyohei Suzuki
This is a commercial that showcases the many charms of Nara—its history, culture, and more—through Ryohei Suzuki’s journey around the region.
Travel ads often emphasize smiling faces, but Ryohei Suzuki also shows serious expressions during his trip, which effectively highlights the weight of Nara’s long, layered history.
JR Central: Off to Nara — “The Four Temples of Yamato” EditionRyohei Suzuki
This is a commercial from the “Iza Iza Nara” tourism campaign in Nara Prefecture by JR Central.
In the “Yamato Four Temples” version, Ryohei Suzuki visits Hase-dera in Nara, captured in beautiful visuals.
It’s a spot that makes you rediscover Nara’s charms and think, “I didn’t know there was a place like this in Nara!”