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A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!

In addition to the Tokaido Shinkansen connecting Tokyo and Osaka, JR Central operates conventional railway lines in the Tokai region.

Many of you have probably used the Tokaido Shinkansen at some point, haven’t you?

JR Central’s commercials, many of which feature the Shinkansen, are actively broadcast.

In this article, we’ll introduce all of JR Central’s commercials that have aired so far.

The highlights are the commercials that capture the joy of travel, and we encourage you to pay attention to the music as you watch.

JR Central commercial roundup: Captivating direction that conveys the charm of travel, with music worth noting! (21–30)

JR Central: Yes, let’s go to Kyoto. Summer 2022 “Kennin-ji” Edition

[TV Commercial] Summer 2022 “Kennin-ji Edition” Let’s go to Kyoto.

It seems this commercial from the “Let’s go to Kyoto” series, the Kennin-ji Temple edition, aired in the summer of 2022.

The season brings relentless heat, and the Kennin-ji gardens are introduced as a recommended spot for such times.

Combined with Tasuku Emoto’s distinctive, refined delivery, the result is an exceptionally captivating commercial.

JR Central: Tokyo Thrills “Night View” EditionSosuke Ikematsu, Yuka Mukaizato

[JR Central] '#Tokyo Zokuzoku' Commercial, 'Night View' Version

This commercial shows Sosuke Ikematsu heading out to see Tokyo’s night view after his partner suggests, “Let’s go see the night skyline sometime.” At first, Ikematsu says, “Night views all look the same, right?” But once he actually visits Tokyo and sees the city lights, he’s captivated by a beauty beyond what he imagined.

With the tagline “Tokyo Zokuzoku,” the commercial promotes sightseeing in Tokyo using JR Central (JR Tokai).

JR Central: Yes, let’s go to Kyoto. Autumn 2022 “Takao” edition

[TV Commercial] Autumn 2022 'Takao Edition' — Yes, let's go to Kyoto.

This is a 2022 commercial that introduces autumn in Kyoto, narrated by Tasuku Emoto.

Titled the “Takao” edition, it showcases the autumn foliage at temples and shrines in the Takao area, including Jingo-ji, Kozan-ji, and Saimyo-ji.

The breathtakingly beautiful and evocative visuals make you feel like you want to go there and see it with your own eyes.

JR Central ‘Fight! Express’

Nostalgic commercial: Fight! Express Someday JR Tokai (JR Central)

Released in 1981, the song did not become a major hit as a single, but the following year the album of the same name became a hit, and it went on to become one of Motoharu Sano’s signature songs.

In 1990, it was used as the commercial song for JR Tokai’s “Fight! Express.”

JR Central: Yes, let’s go to Kyoto. “Early Summer 2019: Moss and Fresh Greenery” Edition

[TV Commercial] Early Summer 2019 “Moss and Fresh Green” So, let’s go to Kyoto.

This is JR Central’s early-summer 2019 commercial, “Moss and Fresh Greenery,” known for the catchphrase “Yes—let’s go to Kyoto.” Summers in Kyoto are hot—very humid, in fact—but there are plenty of places where you can feel cool.

Giou-ji Temple in Sagano, commonly called the “Moss Temple,” is surely one of them.

The marimba background music also adds a touch of coolness.

JR Central: Yes, let’s go to Kyoto. Summer 2022 “Searching for Coolness in Kyoto” edition

[Web Video] Summer 2022 “Seeking Coolness in Kyoto” So, let’s go to Kyoto.

The “Seeking Coolness in Kyoto” segment, aired in the summer of 2022, introduces the charm of Kyoto’s atmospheric summers.

While Kyoto’s summer heat can be intense, the narration explains that there’s a coolness you can feel in your heart, and it presents famous spots where you can sense a refreshing summer breeze.

It’s a lovely commercial that makes you feel refreshed just by watching it.

JR Central: Yes, let’s go to Kyoto. Spring 2022

[Web Video] Spring 2022: Yes, let's go to Kyoto. (60 seconds)

The commercial for ‘Kyoto, Let’s Go’ that aired in the spring of 2022 is crafted to focus on spring flowers—such as cherry blossoms, plum blossoms, and wisteria—blooming throughout the historic city of Kyoto.

The combination of Tasuku Emoto’s calm, soothing narration and the beautiful floral imagery is wonderful, making it a commercial you’ll want to watch again and again.