A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
In addition to the Tokaido Shinkansen connecting Tokyo and Osaka, JR Central operates conventional railway lines in the Tokai region.
Many of you have probably used the Tokaido Shinkansen at some point, haven’t you?
JR Central’s commercials, many of which feature the Shinkansen, are actively broadcast.
In this article, we’ll introduce all of JR Central’s commercials that have aired so far.
The highlights are the commercials that capture the joy of travel, and we encourage you to pay attention to the music as you watch.
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JR Central TV commercials roundup: captivating direction that conveys the allure of travel, with music worth noting! (11–20)
JR Central: Yes, let’s go to Kyoto. “Early Summer 2025 (Sugimoto Family Residence)” EditionNarration: Tasuku Emoto
This is a JR Central commercial that showcases Kyoto’s beautiful scenery and heightens the excitement of a trip to Kyoto.
The theme here is early summer in Kyoto, conveying the pleasant feeling of wind sweeping through lush greenery, accompanied by Tasuku Emoto’s narration.
Further enhancing the gentle atmosphere of the visuals is “My Favorite Things,” well known from the musical The Sound of Music.
The tempo is calm yet the performance feels light, evoking a sense of excitement for new experiences.
JR Central: Off to Nara, ‘Horyu-ji’ EditionRyohei Suzuki
This is a song specially written by Kaori Sawada for JR Central’s commercial “Iza Iza Nara.” Centered on piano with overlapping strings and vocals, the warm sound evokes the joy of travel as the calm atmosphere gradually turns lighter.
It has a jazz-inspired lightness while maintaining an overall gentle feel, which is soothing.
The commercial depicts Ryohei Suzuki’s journey to Nara, and its warmth is also expressed through autumnal Nara scenery and interactions with local people.
JR Central ‘Fight! Express’
Released in 1981, the song did not become a major hit as a single, but the following year the album of the same name became a hit, and it went on to become one of Motoharu Sano’s signature songs.
In 1990, it was used as the commercial song for JR Tokai’s “Fight! Express.”
JR Central #Tokyo Thrills: “Art” EditionSosuke Ikematsu
This is a JR Central commercial promoting the appeal of sightseeing in Tokyo.
Sosuke Ikematsu gazes at his smartphone, murmuring, “I feel like I look at the same things every day.” In the next cut, he moves into the Mori Building Digital Art Museum and is overwhelmed by its beauty.
The line from a young girl, “There’s nothing else like it—Tokyo,” is also striking, painting the city of Tokyo as remarkably captivating.
JR Central Tokaido Shinkansen – New Train N700S
This is a commercial announcing that the N700S will debut as a Tokaido Shinkansen train starting in July 2020.
It features dynamic footage of the N700S racing swiftly along the tracks—imagery that should be especially exciting for Shinkansen enthusiasts.
The background music is Queen’s classic 1978 hit “Don’t Stop Me Now,” an upbeat track that leaves listeners feeling refreshed.
JR Central: Yes, let’s go to Kyoto. “Early Summer 2019: Moss and Fresh Greenery” Edition
This is JR Central’s early-summer 2019 commercial, “Moss and Fresh Greenery,” famous for the catchphrase, “Yes, let’s go to Kyoto.” Summers in Kyoto are hot—indeed, very humid—but there are plenty of places where you can feel coolness.
Giō-ji Temple in Sagano, commonly known as the “Moss Temple,” is surely one of them.
SINSKE’s marimba performance of “My Favorite Things” also adds a touch of coolness.
JR Central commercial roundup: Captivating direction that conveys the charm of travel, with music worth noting! (21–30)
JR Central: Off to Nara, ‘Horyu-ji’ EditionRyohei Suzuki
This is a JR Tokai commercial that follows Ryohei Suzuki on a trip to Nara, conveying the joy of a journey that lets you feel history.
It emphasizes that it’s not enough to just know the information; actually seeing the buildings and Buddhist statues and sensing the history is important and makes it more compelling.
Through Suzuki’s gentle smiles during the trip and scenes of his interactions in each place, you can also feel how travel leads to relaxation.