A roundup of JR Central commercials. The direction that conveys the allure of travel is captivating, and the music is also a highlight!
In addition to the Tokaido Shinkansen connecting Tokyo and Osaka, JR Central operates conventional railway lines in the Tokai region.
Many of you have probably used the Tokaido Shinkansen at some point, haven’t you?
JR Central’s commercials, many of which feature the Shinkansen, are actively broadcast.
In this article, we’ll introduce all of JR Central’s commercials that have aired so far.
The highlights are the commercials that capture the joy of travel, and we encourage you to pay attention to the music as you watch.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- JR East commercial. A compilation of commercials showcasing beautiful scenery.
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- JR’s CM song roundup, including SKISKI and more
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Tokyo Gas] Want to watch again! A roundup of touching classic commercials
- JTB commercial. A collection of commercials that make you want to go on a trip.
- [Toyota Commercial] Popular CM Songs. Historical CM Songs [2026]
- [February 2026] Summary of Trending Latest Commercial Songs
- ANA commercial. A refreshing collection of ads that will make you look forward to air travel.
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- [JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky
JR Central commercial roundup: Captivating direction that conveys the charm of travel, with music worth noting! (21–30)
JR Central (JR Tokai) — Yes, let’s go to Kyoto. Spring 2022 “Kyoto in Bloom” edition.
This is a promotional commercial for the “Kyoto in Bloom” campaign, set in springtime Kyoto and aired in the spring of 2022.
The campaign focuses on flowers blooming in Kyoto in spring beyond just cherry blossoms, highlighting attractions you may not have known before.
Many viewers were likely captivated by the graceful, beautiful imagery.
JR Central: Off to Nara, the ‘Asuka’ editionRyohei Suzuki
In the JR Central travel campaign commercial “Iza Iza Nara,” this installment highlights the charms of Asuka Village.
It opens with scenes of the Ishibutai Kofun and the Masuda Iwafune, then Ryohei Suzuki goes on to visit one famous spot after another around Asuka Village.
It ends with a shot of him enjoying delicious-looking dishes at the traditional house restaurant Da terra, leaving a strong impression of someone fully savoring all that Asuka Village has to offer.
Many viewers from outside the prefecture were likely intrigued, thinking, “I had no idea there was a place like this in Nara’s Asuka Village!”
JR Central commercials roundup: captivating presentations that convey the allure of travel, with music that deserves attention! (31–40)
JR Central (Central Japan Railway Company) ‘Yes, let’s go to Kyoto.’ 2019 Spring — Spring is dawn / Sunrise version — 30 seconds
“My Favorite Things,” a song from the musical The Sound of Music, is not only featured in the show but also known as a jazz standard.
In this JR Central “Yes, let’s go to Kyoto” commercial, you can enjoy an arrangement by Tokyo Shiokouji.
It perfectly captures the atmosphere of a Kyoto morning.
JR Central ‘X’mas Express’
This is a now-legendary commercial overflowing with the charm of Riho Makise, who was 17 at the time.
I think it was around this period that drama-style commercials started becoming more common.
This ad is part of JR Central’s Tokaido Shinkansen series that ran from 1989 to 1992, and later featured Rina Takahashi and Takami Yoshimoto, gaining great popularity.
Above all, Tatsuro Yamashita’s “Christmas Eve” was an incredibly effective BGM—just hearing the song brings this commercial to mind for many people.
The phrase “XX Express” also became a standard expression thanks to this CM.
JR Central: Off to Nara — ‘Tōdaiji & Naramachi’ EditionRyohei Suzuki
This is JR Tokai’s “Iza Iza Nara” commercial, which extensively showcases the highlights of Todai-ji and Naramachi.
Aired in 2022, the ad is memorable for Ryohei Suzuki thoroughly enjoying everything from sightseeing—such as the Great Buddha of Todai-ji and Nigatsudo—to food, including Naramachi’s popular shaved ice.