Lawson’s commercial. Its laid-back, friendly presentation is the charm!
Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.
L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.
Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.
In this article, we’ll introduce Lawson’s commercials all at once.
Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.
- Lawson’s commercial song. A popular jingle
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- [February 2026] Summary of Trending Latest Commercial Songs
- Compilation of McDonald’s commercials: a collection of ads featuring popular, captivating performers
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Seven & i Holdings commercials. A collection of convenience store and supermarket commercials.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
- FamilyMart Commercial Compilation [With You, as Your Convenience Partner]
- Ichiro’s commercials roundup: a one-stop showcase of both old and new spots.
- [KFC] Latest Compilation of Kentucky Fried Chicken Commercials
Lawson commercials. Their laid-back, friendly style is the charm! (1–10)
Lawson App Stamp Collection: “Sakurazaka46” EditionSakurazaka46
This is a Lawson app campaign commercial featuring Yu Murai and Hikaru Morita.
The ad announces a campaign where collecting stamps in the app gives you a chance to win prizes like tickets to Sakurazaka46 concerts.
Playing in the background is “Unhappy Birthday Syntax,” which they will release in October 2025.
The lyrics, centered on one’s own birthday, are striking for their self-questioning tone—wondering whether it was good to be born at all.
Even within that self-deprecating theme, however, the song weaves in forward-looking words that glimpse hope for the future, and many listeners are likely to resonate strongly with it.
Lawson: “Get Happy with the Three-Star Hand-Rolled Rice Ball made with the New Fluffy Method!”Kenichi Matsuyama, Rina Kawaei
This commercial announces that Lawson’s rice balls have been renewed with a new “soft and fluffy” method.
It shows that a nationwide taste test was conducted, having consumers compare the old and new products and vote on which tasted better, highlighting that the new product was chosen.
Seeing the numbers presented like this really heightens expectations! You can also sense how delicious they are from the expressions of the people enjoying the new rice balls, including Rina Kawaei.
Lawson: “Mrs. GREEN APPLE’s Big Summer Operation” VersionMrs. GREEN APPLE
This commercial introduces Lawson’s summer campaign, with the members of Mrs.
GREEN APPLE themselves conveying the fun of possibly winning their merchandise.
Set by the seaside to evoke summer, the members of Mrs.
GREEN APPLE cheerfully present the campaign, expressing a sense of exhilaration through vibrant visuals and smiling faces.
Further highlighting that refreshing atmosphere and sense of fun is the song “Bitter Vacance” by Mrs.
GREEN APPLE.
Its light, vacation-evoking sound is striking, and with its buoyant rhythm and bright vocals, the joy comes through directly.
Lawson commercial. Its laid-back, friendly vibe is the charm! (11–20)
Ponta Pass: “If you’re going to Lawson, use Ponta Pass! Easy 3-step sign-up!” EditionMayumi Shiraishi, Yutaro
This commercial introduces the Ponta Pass, which offers many benefits when you join, and highlights how easy it is to sign up at Lawson stores.
In the spot, Mayumi Shiraishi explains to Yutaro how to enroll in Ponta Pass, clearly showing that the process is quick and simple.
Lawson: ‘Melting Cream!? Butter Omelet Sizzle’ EditionKenichi Matsuyama, Rina Kawaei
This is a Lawson commercial featuring Kenichi Matsuyama and Rina Kawaei, with the catchphrase “Hapi-Law at Lawson.” In this ad, Kenichi Matsuyama only appears at the beginning, simply striking an L pose and saying the catchphrase, yet he still leaves a strong impression.
The main part focuses on Rina Kawaei conveying the appeal of Lawson’s sweet, the “Fluffy Butter Omelette.” The visuals seem to express the product’s softness, layered with Kawaei’s narration that conveys a sense of awe, clearly communicating how wonderful the product is.
Lawson: “[Tohoku Area Limited] Delicious Tohoku! Six Major Festivals Fair Now On!”
This is a promotional commercial for a fair themed around the six major Tohoku festivals taking place in the summer of 2024.
In addition to limited-time products going on sale, it looks like there will also be a giveaway campaign where you can win Tohoku gourmet foods.
I imagine many people can’t help but buy these limited-time fair items when they see them in stores, right?
Lawson: “From a shop famous for delicious cream! The ‘Ufufunwari~’ creamy products are here♪” – EditionRina Kawaei
This is a commercial for cream puffs sold at Lawson.
It shows Rina Kawaei wondering whether to choose the vanilla milk cream puff or the chocolate cream puff today.
Both look so delicious that many viewers probably thought, “I want to eat both!”