Lawson’s commercial. Its laid-back, friendly presentation is the charm!
Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.
L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.
Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.
In this article, we’ll introduce Lawson’s commercials all at once.
Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.
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- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
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- Seven & i Holdings commercials. A collection of convenience store and supermarket commercials.
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- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
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Lawson commercials. Their laid-back, friendly style is the charm! (1–10)
Lawson: “Additional Event! Over-the-Top Challenge! Part 2♪”Kenichi Matsuyama, Ourin
This commercial announces an additional round of Lawson’s “Morisugi Challenge,” expressing the excitement along with gratitude.
It features Kenichi Matsuyama and Ourin appealing to the audience, and their enthusiasm conveys that it’s a campaign everyone can enjoy.
They also show the actual products that will be offered, so you can really get a sense of their size and variety.
With many different people’s smiles highlighted, the content gives off a positive, forward-looking energy.
Lawson app stamp campaign: Hinatazaka46 version / Sakurazaka46 versionHinatazaka46
Featuring Hinatazaka46 members Miku Kanemura and Nao Kosaka, this announcement promotes a campaign where collecting stamps in the Lawson app gives you a chance to win luxurious prizes such as a special live performance.
The background music is their song “Onegai Bach!” released in September 2025, an upbeat track with memorable lyrics themed around the beginning of love.
Lawson App Stamp Collection: “Sakurazaka46” EditionSakurazaka46
This is a Lawson app campaign commercial featuring Yu Murai and Hikaru Morita.
The ad announces a campaign where collecting stamps in the app gives you a chance to win prizes like tickets to Sakurazaka46 concerts.
Playing in the background is “Unhappy Birthday Syntax,” which they will release in October 2025.
The lyrics, centered on one’s own birthday, are striking for their self-questioning tone—wondering whether it was good to be born at all.
Even within that self-deprecating theme, however, the song weaves in forward-looking words that glimpse hope for the future, and many listeners are likely to resonate strongly with it.
Lawson commercial. Its laid-back, friendly vibe is the charm! (11–20)
Lawson: “Get Happy with the Three-Star Hand-Rolled Rice Ball made with the New Fluffy Method!”Kenichi Matsuyama, Rina Kawaei
This commercial announces that Lawson’s rice balls have been renewed with a new “soft and fluffy” method.
It shows that a nationwide taste test was conducted, having consumers compare the old and new products and vote on which tasted better, highlighting that the new product was chosen.
Seeing the numbers presented like this really heightens expectations! You can also sense how delicious they are from the expressions of the people enjoying the new rice balls, including Rina Kawaei.
Lawson: “Mrs. GREEN APPLE’s Big Summer Operation” VersionMrs. GREEN APPLE
This commercial introduces Lawson’s summer campaign, with the members of Mrs.
GREEN APPLE themselves conveying the fun of possibly winning their merchandise.
Set by the seaside to evoke summer, the members of Mrs.
GREEN APPLE cheerfully present the campaign, expressing a sense of exhilaration through vibrant visuals and smiling faces.
Further highlighting that refreshing atmosphere and sense of fun is the song “Bitter Vacance” by Mrs.
GREEN APPLE.
Its light, vacation-evoking sound is striking, and with its buoyant rhythm and bright vocals, the joy comes through directly.
Ponta Pass: “If you’re going to Lawson, use Ponta Pass! Easy 3-step sign-up!” EditionMayumi Shiraishi, Yutaro
This commercial introduces the Ponta Pass, which offers many benefits when you join, and highlights how easy it is to sign up at Lawson stores.
In the spot, Mayumi Shiraishi explains to Yutaro how to enroll in Ponta Pass, clearly showing that the process is quick and simple.
Lawson: “From a shop famous for delicious cream! The ‘Ufufunwari~’ creamy products are here♪” – EditionRina Kawaei
This is a commercial for cream puffs sold at Lawson.
It shows Rina Kawaei wondering whether to choose the vanilla milk cream puff or the chocolate cream puff today.
Both look so delicious that many viewers probably thought, “I want to eat both!”