Lawson’s commercial. Its laid-back, friendly presentation is the charm!
Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.
L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.
Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.
In this article, we’ll introduce Lawson’s commercials all at once.
Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.
- Lawson’s commercial song. A popular jingle
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- [February 2026] Summary of Trending Latest Commercial Songs
- Compilation of McDonald’s commercials: a collection of ads featuring popular, captivating performers
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Seven & i Holdings commercials. A collection of convenience store and supermarket commercials.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
- FamilyMart Commercial Compilation [With You, as Your Convenience Partner]
- Ichiro’s commercials roundup: a one-stop showcase of both old and new spots.
- [KFC] Latest Compilation of Kentucky Fried Chicken Commercials
Lawson’s commercial. Its laid-back, friendly presentation is the charm! (21–30)
Lawson “Spring Hapi-Toku Festival: Packed with Great Deals♪” VersionKenichi Matsuyama, Ourin, Saori Yoshida

This commercial breezily introduces Lawson’s value-packed campaign, the Spring Hapi-Toku Festival.
Kenichi Matsuyama and Ourin spotlight the featured product, onigiri, while Saori Yoshida comically tackles the tea you can get by purchasing an onigiri—an attention-grabbing twist.
The light, lively dancing and the speed of the tackle clearly convey a sense of fun and momentum.
Lawson Uchi Cafe: “Merry Delicious with Fluffy Cream” / “Christmas Means Fluffy Fresh Shortcake” / “Christmas Means Gooey Fondant Chocolat”Kenichi Matsuyama, Ourin, Tomio Umezawa



This is a commercial for Lawson’s popular Uchi Café series.
Lawson’s sweets are crafted with such high quality that they rival pastry shops, and many people have probably found themselves craving them late at night and heading out to buy some.
If you listen closely, you’ll notice the BGM gradually changes to match each scene, making it a true supporting star of this commercial.


