RAG MusicCM
Lovely commercial jingle

Lawson’s commercial. Its laid-back, friendly presentation is the charm!

Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.

L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.

Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.

In this article, we’ll introduce Lawson’s commercials all at once.

Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.

Lawson’s commercial. Its laid-back, friendly presentation is the charm! (21–30)

Lawson “Spring Hapi-Toku Festival: Packed with Great Deals♪” VersionKenichi Matsuyama, Ourin, Saori Yoshida

[Lawson] Spring Hapitoku Festival – packed with great deals!

This commercial breezily introduces Lawson’s value-packed campaign, the Spring Hapi-Toku Festival.

Kenichi Matsuyama and Ourin spotlight the featured product, onigiri, while Saori Yoshida comically tackles the tea you can get by purchasing an onigiri—an attention-grabbing twist.

The light, lively dancing and the speed of the tackle clearly convey a sense of fun and momentum.

Lawson Uchi Cafe: “Merry Delicious with Fluffy Cream” / “Christmas Means Fluffy Fresh Shortcake” / “Christmas Means Gooey Fondant Chocolat”Kenichi Matsuyama, Ourin, Tomio Umezawa

This is a commercial for Lawson’s popular Uchi Café series.

Lawson’s sweets are crafted with such high quality that they rival pastry shops, and many people have probably found themselves craving them late at night and heading out to buy some.

If you listen closely, you’ll notice the BGM gradually changes to match each scene, making it a true supporting star of this commercial.