Lawson’s commercial. Its laid-back, friendly presentation is the charm!
Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.
L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.
Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.
In this article, we’ll introduce Lawson’s commercials all at once.
Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.
Lawson commercials. Their laid-back, friendly style is the charm! (1–10)
Lawson “Overloaded Challenge! Part 3!” version / “Overloaded Challenge! Part 4!” versionNEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei
This is a commercial introducing the third and fourth installments of the 2026 “Over-the-Top Challenge.” In addition to showcasing the products included in the campaign, many upsized items make an appearance.
It’s striking how everyone is in a festive mood, since the price stays the same while the contents are 1.5 times larger.
Lawson “Overloading Challenge! Round 2!”NEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei
This is a commercial announcing Lawson’s recurring event, the “Morisugi Challenge.” In addition to the event overview—where the price stays the same but the contents are increased by 50%—the product lineup for the second wave in 2026 is introduced.
The striking direction featuring tons of gigantic foods creates such an impact that you can’t help but feel a little giddy while watching!
Lawson “Starting Tue 1/27: Overloaded Portion Challenge! Part 1!” EditionNEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei
This is a commercial announcing Lawson’s signature “Overfill Challenge” campaign.
Popular products with increased contents at the same price make an appearance, and the cast members are clearly delighted.
The CM effectively conveys the excitement of this limited-time, great-value campaign.
Lawson: “Mrs. GREEN APPLE’s Winter Grand Strategy” EditionMrs. GREEN APPLE
This is a commercial where the members kindly introduce a Lawson campaign that might let you win Mrs.
GREEN APPLE merchandise.
The members’ presence amid the falling snow is striking, and their outfits and gentle smiles convey a sense of warmth.
The scenes of the members playfully interacting with each other also emphasize the fun atmosphere.
Lawson “Hapitoku Festival: Karaage-kun” versionKenichi Matsuyama, Ourin
This is a commercial announcing the limited-time Hapitoku Festival.
In this Hapitoku Festival, if you buy Karaage-kun, you’ll receive a free drink coupon—it’s a great deal and really appealing.
After Kenichi Matsuyama introduces the campaign details, Ourin says, “You can save on the drink cost!” and uses superpowers to make a beverage float in the air, a cute and memorable touch.
Lawson: “What Does Golden Chicken Taste Like?” (Commercial)Tomio Umezawa
This commercial introducing Karaage-kun’s Golden Chicken flavor opens with Tomio Umezawa quipping, “What kind of flavor is that?!” In response, the ad calls it “the taste of Christmas.” At first you might think, “What does that even mean?” but then you realize, “Oh, the flavor of the chicken you eat at Christmas!”—and your expectations start to rise.
It’s a brilliant pitch that leaves room for viewers to imagine the taste themselves.
Lawson: “Additional Event! Over-the-Top Challenge! Part 2♪”Kenichi Matsuyama, Ourin
This commercial announces an additional round of Lawson’s “Morisugi Challenge,” expressing the excitement along with gratitude.
It features Kenichi Matsuyama and Ourin appealing to the audience, and their enthusiasm conveys that it’s a campaign everyone can enjoy.
They also show the actual products that will be offered, so you can really get a sense of their size and variety.
With many different people’s smiles highlighted, the content gives off a positive, forward-looking energy.