Lawson’s commercial. Its laid-back, friendly presentation is the charm!
Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.
L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.
Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.
In this article, we’ll introduce Lawson’s commercials all at once.
Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.
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Lawson commercial. Its laid-back, friendly vibe is the charm! (11–20)
Lawson “Hapilo from the L-size!” EditionRina Kawaei, Tomio Umezawa
This commercial showcases Lawson’s “L-Kara” deliciousness and confidence through scenes of a parent and child played by Rina Kawaei and Tomio Umezawa.
The story unfolds with the father proudly claiming he made the fried chicken himself, only for it to be revealed—through commentary and other hints—that it was actually “L-Kara.” It’s packed with comedic touches, including Umezawa’s surprised expressions and his transformation into “L-Kara Man.”
Lawson: ‘Melting Cream!? Butter Omelet Sizzle’ EditionKenichi Matsuyama, Rina Kawaei
This is a Lawson commercial featuring Kenichi Matsuyama and Rina Kawaei, with the catchphrase “Hapi-Law at Lawson.” In this ad, Kenichi Matsuyama only appears at the beginning, simply striking an L pose and saying the catchphrase, yet he still leaves a strong impression.
The main part focuses on Rina Kawaei conveying the appeal of Lawson’s sweet, the “Fluffy Butter Omelette.” The visuals seem to express the product’s softness, layered with Kawaei’s narration that conveys a sense of awe, clearly communicating how wonderful the product is.
Lawson “Machikado Kitchen: Summer is Grated! Oro-Katsu Pon!”Kenichi Matsuyama, Rina Kawaei
This commercial introduces Lawson’s Machikado Kitchen summer-only menu, featuring Rina Kawaei enjoying the food in a memorable way.
The highlighted items are a pork cutlet bowl and a Tatsuta-age boxed meal, both topped with grated daikon and ponzu.
Even though they’re hearty fried dishes, the grated daikon and ponzu make them feel light and refreshing.
The visuals also capture a strong sense of summer, which is another highlight of the ad.
Lawson: “Karaage-kun – Three Cheeses to Choose From” EditionKenichi Matsuyama, Rina Kawaei, Tomio Umezawa
A three-cheese flavor created to commemorate the 37th anniversary of Karaage-kun.
In this commercial, actor Tomio Umezawa impressively plays different characters with various makeup and costumes to match the three varieties.
The face with white powder makeup in particular is enough to make you burst out laughing!
Lawson “Cheese in Full Bloom” VersionKenichi Matsuyama, Rina Kawaei, Tomio Umezawa
Spring at Lawson is the season of cheese! With that in mind, here’s a commercial introducing new Karaage-kun products themed around cheese.
The sight of Tomio Umezawa marveling as he tastes the two varieties—fragrant, caramelized cheese and rich, melty cheese—is truly memorable.
Lawson: “Winter Break Milk Fair Now Underway” (version)Kenichi Matsuyama, Ourin
Lawson’s commercial featuring Kenichi Matsuyama and Ourin.
In this ad, they collaborate with the anime Eagle Talon, with Matsuyama and Ourin appearing as animated characters.
It encourages milk consumption during elementary and junior high school vacation periods and promotes the fact that Lawson’s sweets also use milk.
Lawson’s commercial. Its laid-back, friendly presentation is the charm! (21–30)
“Choose-your-salad in a Lawson mood” versionKenichi Matsuyama, Ourin
Kenichi Matsuyama and Ourin appear in a variety of outfits, introducing salads that suit each situation.
With the light tempo of their quick outfit changes and their bright expressions, they convey the most important point—the delicious taste—in a positive way.