Lawson is one of the major convenience store chains, and product lines like L-Chiki and Uchi Café are very popular.
L-Chiki actively collaborates with other companies, and many people can’t help but buy it whenever a new flavor comes out.
Lawson also frequently airs commercials on TV and internet ads, so you probably see them often.
In this article, we’ll introduce Lawson’s commercials all at once.
Their friendly, heartwarming ads are especially appealing, so be sure to take your time and enjoy the various commercials.
- Lawson’s commercial song. A popular jingle
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- [February 2026] Summary of Trending Latest Commercial Songs
- Compilation of McDonald’s commercials: a collection of ads featuring popular, captivating performers
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Seven & i Holdings commercials. A collection of convenience store and supermarket commercials.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
- FamilyMart Commercial Compilation [With You, as Your Convenience Partner]
- Ichiro’s commercials roundup: a one-stop showcase of both old and new spots.
- [KFC] Latest Compilation of Kentucky Fried Chicken Commercials
Lawson commercials. Their laid-back, friendly style is the charm! (1–10)
Lawson “Overloading Challenge! Round 2!”NEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei
This is a commercial announcing Lawson’s recurring event, the “Morisugi Challenge.” In addition to the event overview—where the price stays the same but the contents are increased by 50%—the product lineup for the second wave in 2026 is introduced.
The striking direction featuring tons of gigantic foods creates such an impact that you can’t help but feel a little giddy while watching!
Lawson “Starting Tue 1/27: Overloaded Portion Challenge! Part 1!” EditionNEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei
This is a commercial announcing Lawson’s signature “Overfill Challenge” campaign.
Popular products with increased contents at the same price make an appearance, and the cast members are clearly delighted.
The CM effectively conveys the excitement of this limited-time, great-value campaign.
Lawson: “Mrs. GREEN APPLE’s Winter Grand Strategy” EditionMrs. GREEN APPLE
This is a commercial where the members kindly introduce a Lawson campaign that might let you win Mrs.
GREEN APPLE merchandise.
The members’ presence amid the falling snow is striking, and their outfits and gentle smiles convey a sense of warmth.
The scenes of the members playfully interacting with each other also emphasize the fun atmosphere.
Lawson “Hapitoku Festival: Karaage-kun” versionKenichi Matsuyama, Ourin
This is a commercial announcing the limited-time Hapitoku Festival.
In this Hapitoku Festival, if you buy Karaage-kun, you’ll receive a free drink coupon—it’s a great deal and really appealing.
After Kenichi Matsuyama introduces the campaign details, Ourin says, “You can save on the drink cost!” and uses superpowers to make a beverage float in the air, a cute and memorable touch.
Lawson: “What Does Golden Chicken Taste Like?” (Commercial)Tomio Umezawa
This commercial introducing Karaage-kun’s Golden Chicken flavor opens with Tomio Umezawa quipping, “What kind of flavor is that?!” In response, the ad calls it “the taste of Christmas.” At first you might think, “What does that even mean?” but then you realize, “Oh, the flavor of the chicken you eat at Christmas!”—and your expectations start to rise.
It’s a brilliant pitch that leaves room for viewers to imagine the taste themselves.
Lawson: “Additional Event! Over-the-Top Challenge! Part 2♪”Kenichi Matsuyama, Ourin
This commercial announces an additional round of Lawson’s “Morisugi Challenge,” expressing the excitement along with gratitude.
It features Kenichi Matsuyama and Ourin appealing to the audience, and their enthusiasm conveys that it’s a campaign everyone can enjoy.
They also show the actual products that will be offered, so you can really get a sense of their size and variety.
With many different people’s smiles highlighted, the content gives off a positive, forward-looking energy.
Lawson app stamp campaign: Hinatazaka46 version / Sakurazaka46 versionHinatazaka46
Featuring Hinatazaka46 members Miku Kanemura and Nao Kosaka, this announcement promotes a campaign where collecting stamps in the Lawson app gives you a chance to win luxurious prizes such as a special live performance.
The background music is their song “Onegai Bach!” released in September 2025, an upbeat track with memorable lyrics themed around the beginning of love.