Lion commercials: from oral care products to household goods.
Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (1–10)
LION Clinica AD Toothpaste: “Let’s Start Preventive Dentistry” EditionAya Ueto
This commercial introduces the ingredients contained in Clinica AD toothpaste and explains how it helps with preventive dentistry.
It conveys that it includes various effects considered important for preventive dental care, supporting daily health.
The way people who use it gradually start to smile also evokes the idea that dental health leads to a wholesome everyday life.
Through Aya Ueto’s gentle narration, the content also gives a sense that preventive dental care can be easy and accessible.
LION Bufferin Luna i “When getting drowsy would be a problem” VersionMitsuki Takahata
This commercial features Mitsuki Takahata appearing to a woman suffering from menstrual cramps and introducing Bufferin Luna.
When the woman says, “It’d be a problem if I get sleepy…,” the ad highlights that Bufferin Luna works quickly and doesn’t contain ingredients that cause drowsiness.
In the final scene, the same woman is shown heading out with a smile, emphasizing how effective it is.
LION Soflan Aroma Rich “Unhideable Fragrant Bliss (New Two Fragrances)” VersionSuzu Hirose
In the Soflan Aroma Rich commercial, where the scent doesn’t change all day, Suzu Hirose appears, walking through the city and repeatedly bringing her sleeve to her nose, intoxicated by the fragrance.
She seems worried someone might have seen her grinning—but she just can’t stop.
After returning home, her expression as she fully savors the scent looks incredibly happy.
Lion commercials. From oral care products to household goods (11–20)
LION Bufferin Premium DX Quick+ “Aim for Both” VersionMasami Nagasawa
This commercial promotes the idea that Bufferin Premium DX Quick can solve the headaches that so many people struggle with.
Starting with an introduction in which Masami Nagasawa has come to help modern people, it explains how headaches occur.
It strongly conveys that the product not only addresses the transmission of pain but also thoroughly targets the root cause, providing clear relief from headaches.
LION CHARMY Crysta Clear Gel “No Rewashing” Version / “For Various Stains” VersionNEW!
This is a commercial for the gel-type dishwasher detergent, Krista, that appeals through imagery showing how effectively it removes grime.
It emphasizes the crucial cleaning power of a detergent, conveying its high effectiveness with refreshing visuals of dirt bursting away and the spotless results that follow.
It also communicates that it tackles a variety of stains thoroughly while highlighting ease of use.
LION NANOX one PRO “Towards 100-Point Laundry” EditionNEW!Eiko Koike, Ryusei Yokohama, Mio Imada
This commercial introduces NANOX one PRO, created in pursuit of perfect, 100-point laundry, and showcases its high effectiveness through demonstrations.
Eiko Koike and Mio Imada voice their frustrations with doing laundry, which Ryusei Yokohama then resolves, conveying the product’s benefits with comparisons to conventional options.
In the end, their expressions shift from dissatisfied to pleasantly surprised smiles, illustrating how they truly feel the product’s powerful results.
LION KireiKirei Hooray! Hooray! Family ProjectNEW!
This commercial introduces KireiKirei’s initiative to make daily handwashing more enjoyable, expressing the importance of handwashing in a bright and cheerful way.
It closely follows the process of creating your own personalized bottle, then transitions to scenes of children enjoying handwashing.
It also highlights a segment that teaches proper handwashing, effectively conveying the message that correct handwashing leads to better health.