Lion commercials: from oral care products to household goods.
Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (1–10)
LION NONIO “Because You’re Here” VersionNEW!Haruna Kawaguchi, Ryo Narita
It’s a commercial that draws you in with the natural interaction between Haruna Kawaguchi and Ryo Narita, isn’t it? NONIO scientifically cares for bad breath to remove worries about your breath and supports comfortable communication.
The uplifting melody of SHISHAMO’s signature song “Ashita mo,” which plays in the latter half, really gives you the courage to speak with a smile, just as you are.
LION Bufferin Luna i “When getting drowsy would be a problem” VersionMitsuki Takahata
This commercial features Mitsuki Takahata appearing to a woman suffering from menstrual cramps and introducing Bufferin Luna.
When the woman says, “It’d be a problem if I get sleepy…,” the ad highlights that Bufferin Luna works quickly and doesn’t contain ingredients that cause drowsiness.
In the final scene, the same woman is shown heading out with a smile, emphasizing how effective it is.
LION Clinica AD Toothpaste: “Let’s Start Preventive Dentistry” EditionAya Ueto
This commercial introduces the ingredients contained in Clinica AD toothpaste and explains how it helps with preventive dentistry.
It conveys that it includes various effects considered important for preventive dental care, supporting daily health.
The way people who use it gradually start to smile also evokes the idea that dental health leads to a wholesome everyday life.
Through Aya Ueto’s gentle narration, the content also gives a sense that preventive dental care can be easy and accessible.
Lion commercials. From oral care products to household goods (11–20)
LION Soflan Aroma Rich “Unhideable Fragrant Bliss (New Two Fragrances)” VersionSuzu Hirose
In the Soflan Aroma Rich commercial, where the scent doesn’t change all day, Suzu Hirose appears, walking through the city and repeatedly bringing her sleeve to her nose, intoxicated by the fragrance.
She seems worried someone might have seen her grinning—but she just can’t stop.
After returning home, her expression as she fully savors the scent looks incredibly happy.
LION Bufferin Premium DX Quick+ “Aim for Both” VersionMasami Nagasawa
This commercial promotes the idea that Bufferin Premium DX Quick can solve the headaches that so many people struggle with.
Starting with an introduction in which Masami Nagasawa has come to help modern people, it explains how headaches occur.
It strongly conveys that the product not only addresses the transmission of pain but also thoroughly targets the root cause, providing clear relief from headaches.
LION Soflan Airis ‘Hello, NEW AIR. ~First Time~’ Version
This commercial promotes how Soflan Airis makes laundry feel soft, conveyed through the appearances of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for the piece to finish as she reads a book, evoking an image of softness that leads to relaxation.
The song that further highlights the gentle atmosphere depicted in the footage is Bialystocks’ “Hoozue” (“Chin in Hand”).
Its structure features an impressively resonant bass, gradually joined by various instruments, and the layering of sounds and vocals conveys a sense of warmth.
Lion Bufferin Luna i “Don’t let pain win, Luna” version / “Works fast, with no drowsy ingredients” versionNEW!Mitsuki Takahata
Mitsuki Takahata gives a compact introduction to the features of Bufferin Luna i.
In addition to highlighting that it works quickly and is less likely to make you drowsy, she appeals with the familiar phrase, “Don’t let pain beat you!” It’s a short six-second commercial, but the product name and strengths really stick in your mind.