Lion commercials: from oral care products to household goods.
Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (1–10)
LION Soflan Airis ‘Hello, NEW AIR. ~First Time~’ Version
This is a commercial that promotes how laundry becomes soft when you use Soflan Airis, conveyed through the presence of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for it to be finished as she reads a book, evoking an expectation of a softness that leads to relaxation.
The song that further accentuates the gentle atmosphere depicted in the visuals is Bialystocks’ “Hoozue” (Chin in Hand).
It features a strikingly resonant bass, with various instruments gradually joining in, and the layering of sounds and vocals conveys a sense of warmth.
Soflan Aroma Rich 2020Yui Aragaki
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.
Lion Soflan Aroma Rich ‘Zattō’ VersionYuriko Yoshitaka
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.
Lion commercials. From oral care products to household goods (11–20)
LION Bufferin Premium ‘Premium-kun’ Version
This commercial highlights how quickly you can feel the effects of Bufferin Premium, while also addressing the kind of concerns that arise precisely because it works so well.
A key point is that it also contains ingredients that protect the stomach, and this reassurance is what makes it easy to use when you’re in pain.
Through the lighthearted conversation with “Premium-kun,” the balance of effectiveness and peace of mind is portrayed in a comedic tone, clearly conveying that it’s easy to use.
LION Clinica PRO Toothbrush Alarm Handle “Do you know the toothbrush that makes a sound?” Version
This is a commercial that promotes the strengths of LION’s Clinica PRO toothbrush through the voices of dental hygienists.
It particularly emphasizes how the pressure used when brushing—something that’s hard to convey with words—can be understood through sound.
By also showing dental hygienists actually using it, the ad effectively communicates trust in its performance.
Lion Clinica PRO Toothbrush “Notified by Sound” EditionAya Ueto
When brushing your teeth, many people end up applying too much pressure, don’t they? But apparently that’s not good because it puts a burden on your teeth.
That’s exactly the message conveyed in the LION Clinica PRO Toothbrush commercial, “Sound Notification.” In the ad, Aya Ueto shares dental knowledge and the product’s features in a conversational format.
Clear illustrative visuals are included, making it easy for anyone to grasp the key points instantly.
By the way, if you look closely at the background, you can see a row of cups.
LION Systema Toothbrush ‘The Interrogation Room: Continued’ EditionJunichi Okada
In the Systema toothbrush commercial “Continued: Toothbrush Interrogation Room,” Junichi Okada appears as a detective conducting an interrogation, pressing a woman about her criteria for choosing a toothbrush.
When she answers that she chooses by color, Okada forcefully insists, “You have to choose based on the thinness of the head!” It then reveals that the Systema toothbrush’s head is 3 mm thin.
