Lion commercials: from oral care products to household goods.
Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (11–20)
LION OCH-TUNE “Exquisite Experience” VersionAlice Hirose, Mitsuki Takahata
A promotional commercial introducing OCH-TUNE, which comes in two types: FAST, known for its quick foaming, and SLOW, known for its rich, dense foam.
In this ad, Alice Hirose presents the flavor of FAST, while Mitsuki Takahata showcases the foam of SLOW.
It’s a commercial that clearly highlights the distinct appeal of each product.
LION NONIO “It’s Reaching” Version
This commercial clearly portrays the distance your breath can reach, and by showing that it travels farther than you might think, it conveys the importance of oral care.
Although it uses a comedic touch with the “wipe-back” of toys, the way it bumps into other people makes you realize you should be mindful of your own breath.
The final scene, where everyone interacts with a smile, effectively highlights the reassurance provided by care and the effectiveness of NONIO.
LION Systema Haguki Plus Premium “Haven’t you forgotten?” versionMiki Maya
This commercial features Miki Maya introducing the importance of age-appropriate oral aging care, highlighting how Systema Haguki Plus Premium supports it.
With a bright tone and expressions, she straightforwardly conveys the reassurance that it can solve various oral concerns all at once.
Alongside scenes of brushing, it emphasizes how it can turn everyday life into smiles.
LION hadakara ‘Foam That Increases 20x!?’ EditionMana Ashida
In the hadakara body soap commercial, Mana Ashida appears and introduces the product’s features.
In the “Foam that increases 20 times?!” version, it shows with a graph that when you wash your body with hadakara, the foam keeps increasing as you wash.
The ad very appealingly presents the product by showing that you can wash with plenty of foam all the way through without adding more body soap partway.