Lion commercials: from oral care products to household goods.
Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (11–20)
LION KireiKirei “Teach us! Handwashing Teacher!” VersionNEW!
This is a commercial where the Handwashing Sensei talks about the importance of washing hands and also explains how Kirei Kirei helps with that handwashing.
Along with a call to wash away invisible germs, it also promotes the idea that proper handwashing leads to better health.
Because it’s depicted with lighthearted animation and a song, it gives an impression of ease and reassurance.
LION Stopper Anti-Diarrheal EX “Important Day” VersionNEW!Shigeo Takahashi
This is a commercial promoting the effectiveness of Stoppa Anti-Diarrhea EX in preventing troubles on important days.
It depicts Shigeo Takahashi’s sudden stomach pain, expressing how Stoppa is especially helpful in such difficult moments.
It also conveys that you can reliably get through important days with this, and encourages keeping it on hand just in case.
LION Soflan Aroma Rich “Yokikana” VersionNEW!Yui Aragaki
This commercial showcases how Soflan Aroma Rich fragrances brighten everyday life, conveyed through Yui Aragaki’s blissful expressions.
It unfolds with her choosing clothes, picking them up, and swooning over the scent, which also communicates its long-lasting quality.
Alongside the rich fragrance, the ad expresses the softener’s effectiveness, giving a sense of reassurance that beauty is maintained in both appearance and scent.
LION Soflan Airis ‘Hello, NEW AIR. ~First Time~’ Version
This commercial promotes how Soflan Airis makes laundry feel soft, conveyed through the appearances of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for the piece to finish as she reads a book, evoking an image of softness that leads to relaxation.
The song that further highlights the gentle atmosphere depicted in the footage is Bialystocks’ “Hoozue” (“Chin in Hand”).
Its structure features an impressively resonant bass, gradually joined by various instruments, and the layering of sounds and vocals conveys a sense of warmth.
LION Soflan Aroma Rich Aroma Trip “Ellie” Version / “Claire” Version / “Diana” Version / “Juliet” Version / “Leila” VersionSuzu Hirose
This Aroma Rich commercial featuring Suzu Hirose introduces the product lineup in a story-like format.
Each fabric softener scent is named after a woman from overseas, and each ad begins with the line, “Today I’m going out with ____,” unfolding as if you’re traveling with a friend.
In a calm, narrative tone, it presents the characteristics of each fragrance and the moods they evoke.
LION Soflan Aroma Rich ‘Undeniable Fragrant Bliss’ VersionSuzu Hirose
This commercial promotes Soflan Aroma Rich’s fragrances that bring happiness to everyday life, conveyed through Suzu Hirose’s presence.
It depicts the scent wafting from clothing and how it naturally brings a smile to those who experience it.
Her content expression before going to bed also suggests that the fragrance lasts well over time.
Lion commercials. From oral care products to household goods (21–30)
LION NANOX one: ‘The Root of Bacteria’ EditionRyusei Yokohama
This commercial powerfully conveys that NANOX one solves the root cause of bacteria that previous detergents actually couldn’t eliminate.
Ryusei Yokohama speaks directly and candidly about its ingredients and effectiveness, and you can sense its cleaning power from the freshly washed results.
His strong expression and the way he looks straight at the viewer while holding the laundry give the impression of genuine confidence in the product’s effectiveness.