Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (1–10)
LION OCH-TUNE “Which One Are You?” Version / “I’m This One” VersionNEW!Mitsuki Takahata, Alice Hirose
This is a commercial that conveys the differences between the two variants of OCH-TUNE, as seen through Alice Hirose and Mitsuki Takahata’s toothbrushing scenes.
It depicts how the FAST and SLOW versions differ in everyday settings, emphasizing that you can choose oral care to match your lifestyle.
With both of them mostly keeping straight faces, the content also has a slightly comical feel.
LION hadakara “Worried about dryness” versionNEW!Mana Ashida
This commercial portrays Mana Ashida worrying about dryness and promotes the idea that hadakara can solve that concern.
It focuses on the main issue of feeling dry after taking a bath and conveys that if a body soap has moisturizing effects, that problem can be resolved.
The shift from a troubled expression to a smile clearly communicates the comfortable feel that makes everyday life more pleasant.
LION KireiKirei Medicated Foaming Hand Soap “Germ Army” VersionNEW!
This is a commercial that conveys the effectiveness of Kirei Kirei medicated foaming hand soap through a playful, animated vibe.
It starts with the idea of bringing germs home from outside, then shifts to handwashing with Kirei Kirei, showing the germs heading back where they came from to highlight its strong effectiveness.
The depiction of the antibacterial ingredients lingering on the hands is another key point, and it also communicates a reassuring sense that it supports a healthy everyday life.
LION Lightee Pure-White Drama Series: Love Shines in White – Episode 1 / Episode 2 / Episode 3NEW!Maria Tani, Rintaro Hinozu
This is a commercial that promotes how LION’s Lightee helps achieve white teeth by telling an original drama.
Within a story that depicts a man and woman meeting and the changes in their relationship, scenes appear that emphasize white teeth, shifting into an appeal of the product’s strong effectiveness.
Alongside the evolution of the couple’s relationship, the content also makes you curious about how their teeth are becoming whiter.
LION KireiKirei Medicated Foaming Hand Soap “Germ Army: Winter” VersionNEW!
This is a commercial that highlights the germ-killing power of KireiKirei medicated foaming hand soap, showing how it helps support everyone’s health even in winter.
It starts with the idea of having brought germs home, then moves into handwashing, and the scene of the germs leaving conveys the product’s strong effectiveness.
Because it’s depicted with bright, cheerful animation, it gives an impression that emphasizes ease of use and reassurance.
LION Look Plus Bathroom Anti-Mold Fumigator “vs. Ceiling Black Mold” EditionNEW!
This commercial highlights the effects of Look Plus Mold-Preventing Fumigation for Bathrooms by showcasing comparisons before and after use.
It portrays the hassle and difficulty of cleaning black mold, and conveys that even in such situations, you can easily eliminate and prevent black mold.
The strong presence of the smoke character also evokes a reassuring image of keeping your bathroom beautiful.
LION Soflan Premium Deodorizer “Soflan Dramatic Theater – The Lingering Midnight Odor -” EditionNEW!Muro Tsuyoshi, Emma Miyazawa
This commercial deliberately highlights Soflan Premium Deodorizer’s dramatic odor-eliminating power with a suspense-like atmosphere.
The tension conveyed by Tsuyoshi Muro and Ema Miyazawa comes through, and within their exchanges, the gentle theme of deodorizing is discussed.
In the end, they recall the effectiveness of Soflan Premium Deodorizer for a happy ending—the momentum-driven structure is quite comical, isn’t it?