Lion commercials: from oral care products to household goods.
Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.
Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.
In this article, we’ll showcase Lion’s commercials all at once.
Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.
- Lion’s commercial song. A popular jingle.
- Compilation of AEON commercials. Introducing the private brand, Topvalu, as well.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Compilation of commercials by Johnson Co., Ltd.: TV ads for household cleaners and mold removers.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Sunstar commercials. A collection of commercials for oral care products.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Earth Corporation commercials. A collection of ads for insecticides and daily necessities.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
Lion commercials. From oral care products to household goods (21–30)
LION Dent Health DX Premium ‘Power of the Gums’ VersionYutaka Matsushige
This commercial features Yutaka Matsushige speaking powerfully about how Denthealth DX Premium draws out the gums’ natural power.
It illustrates what kind of strength gums possess while also showing which ingredients enhance that strength.
The gleam of the gums and Matsushige’s smile as he sees them convey that the product delivers beneficial effects.
LION Systema Toothbrush ‘The Interrogation Room: Continued’ EditionJunichi Okada
In the Systema toothbrush commercial “Interrogation Room: Continued,” Junichi Okada appears as a detective conducting an interrogation, questioning a woman about her criteria for choosing a toothbrush.
When the woman says she chose by color, Okada leans in and loudly insists, “You have to choose by how thin the head is!” It then explains that the Systema toothbrush head is 3 mm thin, highlighting that this allows it to reach deep into the back of the mouth.
LION Bufferin Premium ‘Premium-kun’ Version
This commercial highlights how quickly you can feel the effects of Bufferin Premium, while also addressing the kind of concerns that arise precisely because it works so well.
A key point is that it also contains ingredients that protect the stomach, and this reassurance is what makes it easy to use when you’re in pain.
Through the lighthearted conversation with “Premium-kun,” the balance of effectiveness and peace of mind is portrayed in a comedic tone, clearly conveying that it’s easy to use.
LION OCH-TUNE “Exquisite Experience” VersionAlice Hirose, Mitsuki Takahata
A promotional commercial introducing OCH-TUNE, which comes in two types: FAST, known for its quick foaming, and SLOW, known for its rich, dense foam.
In this ad, Alice Hirose presents the flavor of FAST, while Mitsuki Takahata showcases the foam of SLOW.
It’s a commercial that clearly highlights the distinct appeal of each product.
LION SOFLAN Premium Deodorizer: “Flying Pickup” VersionMuro Tsuyoshi, Emma Miyazawa
This is a commercial for Lion’s fabric softener Soflan, and when I watched it wondering what the “early take-in” in the title meant… it turns out to be bringing in the laundry before it’s fully dry! Many people have probably done this “early take-in,” and when you do, the laundry often ends up smelling later.
However, the ad strongly appeals that if you use Soflan, even if you bring the laundry in early, it won’t smell!! Also, don’t miss Tsuyoshi Muro’s wonderful smile!
Soflan Aroma Rich 2020Yui Aragaki
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.
Lion Soflan Aroma Rich ‘Zattō’ VersionYuriko Yoshitaka
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.