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Lion commercials: from oral care products to household goods.

Speaking of Lion, in addition to oral care products such as toothpaste, the company handles a wide range of household items, including laundry detergents and dishwashing liquids.

Many of Lion’s products are so well-known that almost everyone has heard of them, making them feel very familiar to us—and that’s arguably thanks in part to their frequently aired commercials.

In this article, we’ll showcase Lion’s commercials all at once.

Along with the star-studded casts, another highlight is how each commercial reveals the target audience for its respective product, so keep an eye out for those aspects as you watch.

Lion commercials. From oral care products to household goods (21–30)

LION hadakara ‘Foam That Increases 20x!?’ EditionMana Ashida

hadakara “Foam that increases 20 times!?” version / 15 seconds / LION

In the hadakara body soap commercial, Mana Ashida appears and introduces the product’s features.

In the “Foam that increases 20 times?!” version, it shows with a graph that when you wash your body with hadakara, the foam keeps increasing as you wash.

The ad very appealingly presents the product by showing that you can wash with plenty of foam all the way through without adding more body soap partway.

Hane Keisuke
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LION Clinica PRO Toothbrush Alarm Handle “Do you know the toothbrush that makes a sound?” Version

Clinica PRO Toothbrush Alarm Handle 'Do you know the toothbrush that makes a sound?' 30-second version / LION

This is a commercial that promotes the strengths of LION’s Clinica PRO toothbrush through the voices of dental hygienists.

It particularly emphasizes how the pressure used when brushing—something that’s hard to convey with words—can be understood through sound.

By also showing dental hygienists actually using it, the ad effectively communicates trust in its performance.

kappamaki
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Lion commercials. From oral care products to household goods (31–40)

LION Systema Haguki Plus Premium “Haven’t you forgotten?” versionMiki Maya

Systema Haguki Plus Premium “Haven’t You Forgotten?” Version / 30 seconds / LION

This commercial features Miki Maya introducing the importance of age-appropriate oral aging care, highlighting how Systema Haguki Plus Premium supports it.

With a bright tone and expressions, she straightforwardly conveys the reassurance that it can solve various oral concerns all at once.

Alongside scenes of brushing, it emphasizes how it can turn everyday life into smiles.

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Lion Clinica PRO Toothbrush “Notified by Sound” EditionAya Ueto

Clinica PRO Toothbrush “Notified by Sound” Version (with Subtitles) / 30 seconds / LION

When brushing your teeth, many people end up applying too much pressure, don’t they? But apparently that’s not good because it puts a burden on your teeth.

That’s exactly the message conveyed in the LION Clinica PRO Toothbrush commercial, “Sound Notification.” In the ad, Aya Ueto shares dental knowledge and the product’s features in a conversational format.

Clear illustrative visuals are included, making it easy for anyone to grasp the key points instantly.

By the way, if you look closely at the background, you can see a row of cups.

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In conclusion

We took a comprehensive look back at Lion’s commercials. Because they deal with products that are close to everyday life, many of the visuals were memorable. The lineup featured commercials that carefully captured casual scenes from daily life and easily relatable moments. If any ad caught your interest, be sure to revisit the footage.