“Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
Lotte, the confectionery maker famous for its catchphrase “A lover for your mouth.”
Lotte’s lineup includes the long-popular stick gum series, chocolate treats like Toppo and Ghana, and ice creams such as Coolish and Sou.
Chances are you’ve tried at least one of their snacks.
Lotte’s commercials are known for their star-studded casts, and recently the ones featuring Ryo Yoshizawa and Minami Hamabe have been creating a buzz.
In this article, we’ll introduce a selection of Lotte commercials all at once—find your favorite one!
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[Your Mouth's Sweetheart] A roundup of Lotte commercials: a parade of popular snacks (11–20)
Lotte Xylitol “Smile Cleaning” VersionBTS
This is a Xylitol gum commercial featuring the members of BTS.
Titled “Smile Cleaning,” it shows that if you chew the gum and cast a little spell, your room will be tidied up in no time.
The members’ comical movements and expressions are adorable and leave a lasting impression.
The song used to match the fun vibe of the commercial is their signature hit, “Butter.” Released in 2021, the track dominated the Billboard charts, spending seven consecutive weeks at No.
1 and achieving massive worldwide popularity.
Lotte Itagum: “This is Gum, Itagum” version / “Hello, New ME.” versionNewJeans
NewJeans appeared in a commercial announcing the renewal of Lotte’s long-standing staple product, stick gum.
The sight of them smiling as they chew the gum is quite striking, isn’t it? Of course, the CM features one of their songs as the BGM.
The track used is “OMG,” released in 2023.
It’s a cool and stylish song that’s also catchy, with an addictive quality you won’t forget after just one listen.
Lotte ZERO Ice: “It’s zero, yet totally a yes.”SHISHAMO
This is an introduction commercial for ZERO Ice, which contains no sugar or sweeteners, so you can enjoy it without worry even while on a diet.
The ad shows people eating ice cream whenever they want without holding back, and the members of SHISHAMO are also shown eating ZERO Ice with smiles.
The CM song features their 2021 release “Kimi no Me mo Hana mo Kuchi mo Ago mo Mayu mo Netemo Sametemo Chou Suteki!!!” whose bright, up-tempo sound further enhances the ad’s friendly vibe.
As the title suggests, the lyrics express straightforward feelings for someone you like, making it a song we highly recommend to anyone in love.
Lotte Ghana Black & Ghana Roast Milk “Ghana Black & Roast” VersionRyo Yoshizawa
This commercial introduces two varieties: Ghana Black with 50% cacao and Ghana Roast Milk with caramelized milk.
Ryo Yoshizawa tastes each chocolate and shares his impressions.
The bright, up-tempo song playing in the background might sound familiar to many of you.
It’s a song by The Jackson 5, and the commercial uses a cover version.
The original was released in 1969, has been covered by numerous artists, and has been featured in all kinds of contexts as a classic.
Its funky groove is especially memorable—it makes you want to start dancing when you listen to it!
Lotte Sou ‘Rolling on the Grass’ VersionSuzu Hirose
In the 2018 commercials for Sō, Suzu Hirose appeared.
The image of her lying on the grass and happily eating Sō was very memorable.
The BGM for this commercial featured the bright song “Signal,” which matched the freshness of the visuals.
It’s a track included on WANIMA’s 2018 album “Everybody!!” Despite its approachable, up-tempo band sound and KENTA’s powerful vocals, the lyrics portray someone struggling with inner conflict while still trying to move forward.
It’s a motivational song whose appeal lies in its message that supports the heart—more than just brightness alone.
Lotte Sou “Full-Power Gasshō Club” VersionSuzu Hirose, SHISHAMO
This is a Sō commercial featuring SHISHAMO, Suzu Hirose, and around 1,000 teenagers performing one of the band’s signature songs, “OH!”.
Titled the “Zenryoku Gassō-bu” (Full-Power Ensemble Club) version, the CM has the youths joining in with brass and ensemble parts alongside SHISHAMO’s performance.
The song “OH!”, played in the ad, was released in 2019 and is a track that showcases the band’s trademark catchiness, brightness, and uplifting lyrics.
Many listeners have likely found encouragement in its message—“Even if it’s rough around the edges, let’s give it our all and push straight ahead!”—which offers a supportive nudge forward.
“Your Mouth’s Sweetheart” Lotte Commercial Compilation: A Parade of Popular Sweets (21–30)
Lotte EATMINT “When the thrill hits” editionRyoma Takeuchi
In the Eat Mint commercial featuring Ryoma Takeuchi, it shows how eating Eat Mint switches him into work mode, emphasizing that it’s the perfect product for changing your mindset.
The structure that unfolds rhythmically to the background music is particularly striking.
The song playing in this commercial is actually not an original track for the ad, but a cover of M.C.
Hammer’s “U Can’t Touch This.” The original was released in 1990 and has long been cherished as one of his signature songs.
The confidently delivered, funky lyrics are incredibly cool, so be sure to listen while checking out the original lyrics and their Japanese translation.