“Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
Lotte, the confectionery maker famous for its catchphrase “A lover for your mouth.”
Lotte’s lineup includes the long-popular stick gum series, chocolate treats like Toppo and Ghana, and ice creams such as Coolish and Sou.
Chances are you’ve tried at least one of their snacks.
Lotte’s commercials are known for their star-studded casts, and recently the ones featuring Ryo Yoshizawa and Minami Hamabe have been creating a buzz.
In this article, we’ll introduce a selection of Lotte commercials all at once—find your favorite one!
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- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- Bourbon commercials: A collection of familiar snack ads
“Your Mouth’s Sweetheart” Lotte Commercial Compilation: A Parade of Popular Sweets (21–30)
Lotte EATMINT “When the thrill hits” editionRyoma Takeuchi
In the Eat Mint commercial featuring Ryoma Takeuchi, it shows how eating Eat Mint switches him into work mode, emphasizing that it’s the perfect product for changing your mindset.
The structure that unfolds rhythmically to the background music is particularly striking.
The song playing in this commercial is actually not an original track for the ad, but a cover of M.C.
Hammer’s “U Can’t Touch This.” The original was released in 1990 and has long been cherished as one of his signature songs.
The confidently delivered, funky lyrics are incredibly cool, so be sure to listen while checking out the original lyrics and their Japanese translation.
Lotte Hot Ghana ‘A Mother’s Heart’ VersionYuzuru Hanyu
This is a Ghana commercial told from a mother’s perspective, expressing her feelings for her child, with a series of adorable clips of children.
Yuzuru Hanyu also appears, making it a particularly memorable ad.
The commercial uses an instrumental version of “Rouge no Dengon,” known as the theme song for the film Kiki’s Delivery Service.
Originally released in 1975, it’s one of Yumi Matsutoya’s signature songs and was chosen as the movie’s theme more than a decade after its release.
With its lively rhythm and warmly resonant vocals, it’s a masterpiece that has secured its place in Japanese music history.
Lotte Sou: Take a break, get refreshed♪ “Office Worker” edition / “Restaurant” edition / “Delivery Worker” edition / “Hokkaido” edition / “Miyagi” edition / “Ishikawa” edition / “Hiroshima” edition / “Fukuoka” editionNana Mori
This commercial promotes Lotte’s Sou as the perfect refreshment for a break, interweaving interviews with people in various professions across the country.
It empathetically addresses those who can hardly find time to rest, conveying that even a short break can give you the strength to push through the next stretch.
With Nana Mori’s call leading into the lighthearted line “Let’s take a break, let’s Sou,” the ad strongly conveys the sense of refreshing with Sou.
The smiles of many different people also leave the impression that they’re highlighting Sou’s delightful taste.
Toppo “Slot” version
When you think of Toppo commercials, that catchphrase “Yappa kore da ne— Lotte no Toppo!” instantly plays in your head with the melody, right? And when you think of Toppo, you think of Tomoya Nagase.
In the “Slot Machine” ad, Nagase’s face spins on a slot machine, and when it stops, three Nagases start chatting.
They try to line up Toppo’s defining feature, “filled with chocolate to the very end,” but in the end unexpected versions of “-tappuri” (meaning “plenty of”) pop up, like “plenty of romance” and “plenty of reality” (lol).
Lotte Lady Borden: “Going Home Together (New Reward Treat)” editionRyo Narita
This commercial, featuring Ryo Narita, is for Lady Borden ice cream.
It opens with Narita getting out of his car to buy ice cream, and when he returns, both of his hands are full of treats.
His innocent smile as he asks, “Did I buy too much?” really leaves an impression.
The ad wraps up with a shot of Narita enjoying the ice cream, accompanied by the catchphrase “fluffy-rich,” which conveys Lady Borden’s flavor.
Lotte Xylitol: “Chew and take it easy—oral care.”Nana Seino, Yuki Morinaga
This spot, which has the vibe of a music segment from an NHK educational program, is a commercial for Lotte Xylitol Gum.
Nana Seino and Yuki Morinaga appear in singer “big sister” and “big brother” roles, with children singing along.
If you listen closely to the lyrics, the message is: “Thank you for always taking care of our mouths.
Mom and Dad, please do your oral care too.” It promotes the idea that you can easily do oral care with Xylitol gum.
Lotte Sou: A refreshing thank-you from Sou! “Student” version / “Working Adult” version / “Work-Ice Balance” versionNana Mori
This is a commercial where Nana Mori pops out from inside Lotte’s Sou ice and delivers messages of support to people who are giving their all.
It gently stands by students working hard at classes and club activities, people devoted to their jobs, and others, while also highlighting the importance of relaxation.
By showing her eating Sou at the end, it conveys the wish for it to be seen as a gentle, refreshing treat—one of the items you can use to relax.