“Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
Lotte, the confectionery maker famous for its catchphrase “A lover for your mouth.”
Lotte’s lineup includes the long-popular stick gum series, chocolate treats like Toppo and Ghana, and ice creams such as Coolish and Sou.
Chances are you’ve tried at least one of their snacks.
Lotte’s commercials are known for their star-studded casts, and recently the ones featuring Ryo Yoshizawa and Minami Hamabe have been creating a buzz.
In this article, we’ll introduce a selection of Lotte commercials all at once—find your favorite one!
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“Your Mouth’s Sweetheart” Lotte Commercial Compilation: A Lineup of Popular Snacks (1–10)
Lotte Chocolakatabra “Lotte × Ado: Chocolakatabra” Version
In Lotte’s commercial featuring Ado, it looks just like one of her music videos.
The song used is called “Chocolat Catabra,” which is also the title of the ad, and it tells a fantastical, magical story with a chocolate theme.
The danceable track is perfectly complemented by Ado’s bewitching vocals.
Lotte Yukimi Daifuku: “The Etiquette of Love and Yukimi” Version
Tao Tsuchiya sings the original song “The Etiquette of Love and Yukimi” for the Yukimi Daifuku commercial.
The track has the vibe of a classic enka hit, and her powerful singing voice—quite different from her usual speaking voice—really stands out.
The lyrics describe recommended ways to enjoy Yukimi Daifuku by likening them to romance, striking a balance between humor and heartfelt emotion.
Also memorable is the show introduction by Analog Taro at the start of the commercial, styled like a Showa-era music program; Tsuchiya’s endearingly ditzy anecdote in that segment is sure to draw a chuckle.
Lotte Fit’s NEW Fits Dance: “Horoscope” VersionNiziU
Many of you may remember the commercial aired when Fit’s was released in 2009, which used a dance to express the gum’s soft, chewy texture.
[Your Mouth's Sweetheart] A roundup of Lotte commercials: a parade of popular snacks (11–20)
Lotte Coolish “Weathering With You” Version
This is a Coolish commercial in collaboration with director Makoto Shinkai’s film Weathering with You.
It depicts the film’s characters holding Coolish.
The CM’s BGM, befitting its special feel, features Grand Escape feat.
Toko Miura, the movie’s theme song.
The song was written and composed by Yojiro Noda, with vocals by Toko Miura.
Its structure, which gradually builds from a quiet opening to a climactic finale, leaves the impression of having watched an entire film.
Lotte Gum “Shu-Chew Beats A” / “Shu-Chew Beats B”
This commercial features a man working at his computer who says he uses gum and background music to flip his concentration switch.
It’s certainly an ad for gum, but it’s produced in a way that puts more emphasis on the background music—branded as Shu-Chew Beats—than on the gum itself.
The track used in the ad is “Hyper” by Shinichi Osawa, who is also active with the project MONDO GROSSO.
Built on a minimal beat and synthesizer tones, and set at a just-right tempo of 120 BPM—neither too fast nor too slow—it’s a song that feels perfect for getting comfortably into a focused state.
Lotte × Ado: Chocolat Catabra Version
This is a collaborative commercial with Ado to commemorate the 60th anniversary of Lotte’s chocolate business.
Set in a chocolate factory at midnight, the CM is crafted as an animated piece that links to the worldview of the lyrics, which depict the lives of three girls.
The song, released in January 2024, features a danceable beat and Ado’s signature alluring vocals.
The lyrics evoke a fantastical atmosphere, so be sure to watch the music video and let your imagination wander through the story as you listen.
Lotte 70th Anniversary Commemorative Special Animation “Baby, I Love You, Ze”
Created to commemorate Lotte’s 70th anniversary, this is a special commercial made in collaboration with BUMP OF CHICKEN.
The animated CM features “Shinsekai,” a song BUMP OF CHICKEN released in 2019, as its background music.
It’s said that the track was written specifically for this collaboration, resulting in a fresh piece that pairs BUMP’s signature, easy-to-listen melody with a straightforward expression of love.
As you listen, it becomes a warm song that makes you think of someone important to you—not just a romantic partner.