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Mazda commercial roundup: compelling direction that conveys a premium image

Mazda pursues a distinctive strategy among domestic automakers, such as standardizing model names with combinations of letters and numbers like many overseas manufacturers.

Another major appeal is its unique lineup that spans from compact cars to crossover SUVs.

In this article, we’ll showcase Mazda’s car commercials all at once.

Just like the cars’ image, many of the ads are cool and stylish, so car enthusiasts should find plenty to enjoy.

Let’s dive right in!

Mazda Commercials Collection: The appeal lies in direction that conveys a premium image (21–30)

MAZDA Roadster: “Roadster and Cherry Blossom Drive” Version

Roadster and Cherry Blossom Drive

Here is a proposal-style commercial suggesting, “How about enjoying cherry-blossom viewing with the Roadster, the classic domestic convertible?” It subtly shows off the stylish interior, compares the open-top mode with the roof-closed mode, and overall seems like a commercial that really covers all the bases.

MAZDA CX-5: “Paradise of Passion, Amami Oshima — A Journey with the MAZDA CX-5”

A Passionate Paradise Tour of Amami Oshima with the MAZDA CX-5

When you buy a nice car, the place you most want to go is, after all, a driving trip to regions with beautiful scenery and delicious food, isn’t it? By showing that scene in a commercial, prospective buyers can picture it more easily.

A red car driving through a green, expansive landscape looks striking in terms of color, doesn’t it? The background music is selected to create a grand atmosphere without interfering with the visuals.

MAZDA CX-60 “A Drive in the CX-60: Yamaguchi Prefecture, Akiyoshidai Karst Road”

[Driving with the MAZDA CX-60] Akiyoshidai Karst Road, Yamaguchi Prefecture

It’s a commercial that sparks the imagination, making you want to travel right now—“If only I could drive through such a beautiful place in such a cool car.” The refreshing, unobtrusive background music is pleasant as well.

We can’t even measure how much seeing beautiful scenery can refresh the tired people of today.

MAZDA CX-60 “PASSION FOR DRIVING (Exhilarating Performance)” / “HUMAN CENTRICITY (Human-Centered Car-Making)”

These are commercials introducing the appeal of Mazda’s SUV, the CX-60: the “PASSION FOR DRIVING” (Exhilarating Performance) version and the “HUMAN CENTRICITY” (Human-Centered Vehicle Design) version.

They highlight the powerful driving achieved through the involvement of the MX-5 Roadster development team, as well as the human-centered design unique to Japanese domestic vehicles.

Both feature sophisticated, cool visuals that are highly appealing—many viewers likely found themselves glued to the screen.

MAZDA “Let Your Heart Drive” Edition

[Mazda CX-60 Commercial] - Heart, Run. 2023 Mazda Japan 'CX-60' TV Commercial

MAZDA’s commercial “Let Your Heart Drive” heats up the hearts of viewers.

It portrays people dedicating themselves to various pursuits—like boxing and piano—and parallels their passion with the motion of the car.

The folk-inspired background music also lends a sacred atmosphere.

MAZDA “Let your heart drive. Emotion”

Ai Higuchi MAZDA “Let your heart run. Emotion” TV commercial

A woman with a gloomy expression seems troubled in front of her keyboard.

After a while, as if she suddenly remembers something, she stands up.

In the next scene, she’s shown driving a MAZDA at high speed, clearly enjoying herself.

It looks like she’s heading somewhere she can refresh herself.

Being able to go wherever you want on a whim is one of the wonderful things about cars, isn’t it? This commercial makes you want to drive like that yourself and go somewhere far away.

MAZDA Be a driver: ‘Drive beautifully.’

[Mazda] Be a driver. Beautiful Driving TV Commercial

Composed by the creative collective Black Cat White Cat Music, this piece features a majestic piano tone accompanied by beautiful strings.

In line with the commercial’s concept of “running beautifully,” it’s not just beautiful—it’s a track that makes you want to add the word “sophisticated.” Much like the car itself, it seems filled with an atmosphere, allure, and calmness that only adults can exude.

It makes you think, someday I want to handle such a refined car with effortless style! It really inspires that feeling.